Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • TRANSCENDENT PHYSICAL THERAPY was registered at 208 Sand St., Aptos, by Tiffany April Leamer as an individual business on Nov. 17.
  • ISABELLA’S KITCHEN was registered at 136 Pajaro Lane, Apt 102, Freedom, by Isabel Zamora Contreras as an individual business on Nov. 17.
  • COAST DENTAL HYGIENE PRACTICE OF ANDREA LEON-AVILES RDHAP was registered at 626 McKenzie Ave., Watsonville, by Andrea Leon-Aviles as an individual business on Nov. 17.
  • MULBERRY GALLERY, THE MULBERRY GALLERY was registered at 3065 Porter St., Suite 106, Soquel, by Barbara D Crawford as a business operated by a married couple on Nov. 17.
  • E H I ERNIE’S HOME IMPROVEMENTS was registered at 13445 W. Park Ave., Boulder Creek, by Ernesto Munoz Moreno as an individual business on Nov. 17.
  • THE MISSING SPOKE was registered at 318 Pacific Ave., Santa Cruz, by Christian Schubert as an individual business on Nov. 17.
  • SANTACRUZROOFS was registered at 1710 Alice St., Apt. 2, Santa Cruz, by Carlos A Ortiz Villanueva as an individual business on Nov. 17.
  • FACES OF SANTA CRUZ was registered at 107 Dakota Ave., Santa Cruz, by Nuz, Inc. as a corporation on Nov. 17.
  • SNACK SHACK VENDING was registered at 4425 Clares St. #18, Capitola, by Lynn Book as an individual business on Nov. 18.
  • GONG CHA was registered at 1431 Main St., Watsonville, by Gomez-mccaleb, LLC as a limited liability company on Nov. 18. 
  • CATRINAS CLEANING SERVICES was registered at 1221 San Jose Rd., Soquel, by Teresa Arellano Munoz as an individual business on Nov. 19.
  • TOP USA was registered at 27 W Beach St., Watsonville, by Top Usa Co, Inc as a corporation on Nov. 19.
  • WIN HOME INSPECTION SANTA CRUZ was registered at 315 Poppy Way, Aptos, by New Day Group Inc as a corporation on Nov. 20.
  • SIRIUSLY GOOD WI-FI was registered at 81 Grace Way, Scotts Valley, by James A. Stewart as an individual business on Nov. 20.
  • INGRAINED DESIGN was registered at 260 Anchorage Ave., Santa Cruz, by Hannah Stowell O’Neal as an individual business on Nov. 20.
  • CHARGER BOLT FAMILY was registered at 1504 Bay St., Unit 5, Santa Cruz, by Mary Hernandez as an individual business on Nov. 21.
  • CHRISTINE CHARTER MOORHEAD GLASS ART was registered at 125 Garden Lane, Boulder Creek, by Christine Charter Moorhead as an individual business on Nov. 21.
  • OLIO’S was registered at 1060 River St., Suite 112, Santa Cruz, by Suzanne Stillwachs as an individual business on Nov. 24.
  • ATARAXY was registered at 221 Lake St., Boulder Creek, by Ataraxy Studio LLC as an individual business on Nov. 24.
  • JOJOJ LLC was registered at 20 Mariposa Ave., Ste A, Watsonville by Jojoj LLC as a limited liability company on Nov. 24.
  • COSMIC was registered at 1014 Sumner St., Santa Cruz, by Design By Cosmic, Inc. as a corporation on Nov. 24.
  • SANTA CRUZ CIGAR FACTORY was registered at 2845 Soquel Ave., Santa Cruz, by Jj & A Enterprises LLC as a limited liability company on Nov. 24.
  • ECLAT REGENERATIVE AESTHETICS was registered at 1491 Main St., Watsonville, by Fnp Nursing P.c. Zouhair Kevin Daif as a corporation on Nov. 24.
  • TOWNS END BEAUTY BAR was registered at 406 Mission St., Suite E, Santa Cruz, by Towns End Beauty Bar LLC as a limited liability company on Nov. 25.
  • BLUE WATER VENTURES was registered at 220 Kenneth St., Santa Cruz, by Kimberlee Ann Powell as an individual business on Nov. 25.
  • TREEMAN GAMES was registered at 1204 Prospect Heights, Santa Cruz, by Treeman Games LLC as a limited liability company on Nov. 25.
  • SUGARSCAPE EGGS was registered at 402 Altivo Ave., La Selva Beach, by Dawn Elizabeth Nemec as an individual business on Nov. 25.
  • FAMILY FINDER GENEALOGY was registered at 303 Potrero St. #43-203, Santa Cruz, by Cheryl L. Alexander as an individual business on Nov. 26.
  • EARTHWOOD GATHERINGS was registered at 5321 Soquel Dr., Soquel, by Cima Educational Consulting LLC as a limited liability company on Nov. 26.
  • 123 JUNK AWAY was registered at 1615 17th Ave., Unit A, Santa Cruz, by Victor Manuel Moreno Martinez as an individual business on Nov. 26.
  • 123 JUNK AWAY was registered at 1615 17th Ave. Unit A, Santa Cruz, by All Around Home Repairs LLC as a limited liability company on Nov. 26.

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