Posted inFood & Drink

Post boom, Santa Cruz County craft breweries defy bust with new recipes for success

The craft beer industry has plateaued since the boom years of the 2010s, but despite brewery closures making national and local headlines, the industry is still growing slowly in Santa Cruz County and beyond. As consumer preferences have changed and expanded to include non-beer beverages and entertainment, meeting those demands while staying true to each brewery’s ethos is the key to succeeding in today’s market. 

Posted inLatest News

Santa Cruz County’s ‘Shark Park’ has been especially active this year — perfect for shark tours

Over the past 10 years, an area of Soquel Cove between New Brighton State Beach and Rio Del Mar has earned the title “Shark Park” due to the increasingly high number of juvenile white sharks spotted in its waters during the summer months. This year, though, researchers have seen a ton of sharks, even for Shark Park — and they have some thoughts as to why that might be happening.

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