Editor’s note: Lookout editors wanted to give you a chance to hear from candidates directly. But we also did not want them to simply repeat their campaign slogans. So we asked them a single question: “How will you provide the sort of leadership our community needs and how are you prepared to meet the moment […]
Watsonville / Pajaro
Kim De Serpa for District 2 supervisor: My experience with schools, budgeting and health care make me an ideal candidate
Kim De Serpa believes her 14 years on the Pajaro Valley Unified School District board of trustees and her job as a clinical social worker and hospital leader give her insights the Santa Cruz County Board of Supervisors needs. She says she has more than 30 years of experience, an understanding of budget and a deep concern for people.
Bruce Jaffe for District 2 supervisor: I have 21 years of experience with water, know how to collaborate and understand climate issues
Bruce Jaffe, who has been elected six times to the Soquel Creek Water District board of directors, believes his experience, understanding of climate issues and ability to form coalitions make him an ideal candidate.
David Schwartz for District 2 supervisor: I am not a career politician and will find ways to fix roads, rethink homelessness and eliminate budget waste
David Schwartz, an accountant who has lived in Santa Cruz County for 30 years, argues his fiscal responsibility and outsider status make him the best candidate for District 2. He has never held political office. He plans to focus on roads, housing and eliminating waste. He is against Measure K, the county’s half-cent sales tax increase and says leadership is about trust, compassion and listening.
Tony Crane: ‘I don’t want to win’ for District 2 supervisor. ‘My goal is to bring accountability back to our county.’
Tony Crane, a candidate for District 2 county supervisor, explains how the improper placement of an eight-bed mental health facility pushed him to run for office. He says he does not hope or expect to win.
In the Public Interest: Lookout forums continue, Measure M for Maybe, what mountain voters want
In his weekly newsletter covering Santa Cruz County politics and policy, Christopher Neely previews a pair of Lookout election forums this week, digs into what Measure M might and might not mean, talks to voters in the Santa Cruz Mountains about what they’re looking for in their new District 5 county supervisor and more.
Carmageddon: Pajaro Valley’s College Lake project to bring more fresh water — and South County road delays
While PV Water’s College Lake project will cause some traffic delays along Highway 129 until the early summer, officials say it has far-reaching benefits, including better water resiliency for farmers and residents in the face of drought and climate change.
Visual story: See how Annieglass forges molten glass into iconic art
Annieglass has earned its place in the list of iconic Santa Cruz brands, all the while remaining firmly rooted in the county where the business started more than 40 years ago. Visual journalist Kevin Painchaud spent time with Annieglass founder Annie Morhauser for a photo essay exploring how the Watsonville company turns sheets of glass into beautiful art and glassware that is sold nationwide.
California’s pesticide advisers live off a system of kickbacks and conflicts of interest. That has to change.
Watsonville activist Woody Rehanek wants the California Department of Pesticide Regulation to change how pesticides are dispensed. The majority of pest control advisers are, he says, employed by pesticide distributors and receive kickbacks for prescribing their in-house chemicals for crops. This conflict of interest – in place since the 1950s – is causing farmers to use an unnecessary amount of pesticides locally, he writes: “Think of how Big Pharma operated in the 1980s, when pharmaceutical companies paid doctors to prescribe their products. Now we have Big Chem paying pesticide prescribers.”
Santa Cruz mayor receives verbal apology from teen who made anonymous death threat following cease-fire vote
Fallout from the Santa Cruz City Council’s decision Jan. 10 to reject a cease-fire resolution escalated to an anonymous death threat made against Mayor Fred Keeley, one police said they found credible. This week, the maker of the threat was identified.

