The historic Fox Theater represents many things to many people in Watsonville, but has sat largely vacant for nearly 20 years. Now, a local buyer wants to revive the building as a cultural asset that enriches “the spirit of the people.” Will he pull it off?
Watsonville / Pajaro
Watsonville springs to life honoring the dead for Día de Los Muertos
“It’s really important that people know this is not Mexican Halloween,” the director of the Watsonville Film Festival says of Día de Los Muertos, being celebrated this weekend at the downtown plaza and elsewhere. “The essence of each is very different. Halloween is all about being scary and funny, and though Day of the Dead can be funny, too, they just come from different places.”
A new era for downtown Watsonville begins after unanimous city council vote
Watsonville’s city council unanimously voted Tuesday night to approve a new 30-year vision to reinvigorate the city’s downtown. The goal is to transform the area into a vibrant hub of culture and commerce, complete with bike lanes, pedestrian-friendly streets and opportunities for new development. That vision rests on a plan for Caltrans to reduce Main Street from four lanes to two.
Watsonville city leaders weigh vision for downtown’s future
With the goal of creating an active, vibrant and walkable downtown featuring a mix of shops, restaurants, housing and office spaces that still maintains the area’s historic character, the downtown plan goes to the Watsonville City Council for a vote next Tuesday.
New CEO Gray says he plans to make Watsonville Community Hospital ‘one of the best in the country’
Watsonville Community Hospital’s new CEO, Stephen Gray, says he aims to transform the facility into one of the nation’s top health care institutions. Gray, who takes over Nov. 1, said Thursday that he plans to address the hospital’s financial struggles and prioritize the happiness of staff and patients. He believes the hospital has the potential to make a significant impact on the health outcomes of the surrounding communities, which rank among the least-healthy populations in the country.
Sutter executive Stephen Gray chosen as new CEO of Watsonville Community Hospital
Watsonville Community Hospital’s governing board is set to vote next Wednesday to appoint Stephen Gray as its next CEO. Gray is the current chief administrative officer and operations executive for Sutter Bay Medical Foundation – Santa Cruz Division.
More than just the fair: Cultural events take center stage in Watsonville’s big upcoming weekend
Beginning with next Friday’s Fiesta Mexicana at the downtown plaza, continuing Saturday with a celebration of music and culture at the Mello Center and winding up Sunday with a Mexican Independence Day festival, next weekend is shaping up to be an excellent time to visit Watsonville. And the Santa Cruz County Fair is happening, too.
Survey shows support among residents for potential Watsonville Community Hospital property tax
Out of the 400 voters surveyed in the Pajaro Valley Health Care District, 75.5% said they would vote yes on a bond measure to support Watsonville Community Hospital and 2.5% said they were leaning in that direction. About 61% of voters supported a tax at an annual rate of $19 per $100,000 of assessed property value versus a total of 54% of voters who said they would support a higher rate of $24.
Watsonville’s first new park in 20 years a boost to ‘underserved’ area
Santa Cruz County is getting its first new park in more than two decades after county supervisors voted unanimously late last month to approve the purchase of 35.5 acres of land at 188 Whiting Rd. in Watsonville.
Free music outdoors, wine, beer and art and Pajaro Valley Pride — it’s a packed weekend in Watsonville
From free, family-friendly activities to strolling downtown and sampling the goods from Santa Cruz County wineries and breweries, it’s a good time to get yourself to Watsonville.

