Good morning! It’s Oct. 14 — here’s what’s going on in your community today…
Mostly sunny and nice in Watsonville / Pajaro
Today will be mostly sunny and nice. The high will be 76 with a low of 46.
Watsonville / Pajaro news
Santa Cruz County’s Measure E proposes a five-year, half-cent sales tax increase to raise $27 million annually for budget shortfalls and to protect healthcare and safety-net services.
Santa Cruz County Measure E: What to know about the proposed temporary half-cent sales tax
By Tania Ortiz
Oct 14, 2026
➤ Para leer el artículo en español, haga clic aquí.
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What’s new around you
▼︎ new businesses ▼︎ events
Read on to see the details about each item…
Things to do in Watsonville / Pajaro
New local businesses
- A new business named LEMON COAST was registered at 152 W. Lake Ave., Watsonville, on Oct. 5. The business was registered by Elizabeth Elias as an individual business.
- A new business named SANTA ROSA FLOWERS was registered at 2286 Freedom Blvd., Watsonville, on Oct. 5. The business was registered by Jose C. Rangel as an individual business.
- A new business named WEST COASTAL CONSTRUCTION was registered at 31 Burchell Ave., Freedom, on Oct. 5. The business was registered by Juan Carlos Mota Viviano as an individual business.
- A new business named ADG QUALITY CLEANING was registered at 1961 Main St., Watsonville, on Oct. 6. The business was registered by ADG Quality Cleaning LLC as a limited liability company.
- A new business named MATCHA ME BAR was registered at 34 Harkins Slough Rd,. Watsonville, on Oct. 7. The business was registered by Leslie Garcia Mejia as an individual business.
No crimes to report today
We checked with local police and there were no new incidents to report.
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