Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • DEBUT, DEBUT ULTRASOUND BOUTIQUE was registered at 6101 Gushee St., #472, Felton, by Debut & Co LLC as a limited liability company on March 23.
  • ALLTRONICS REPAIR SHOP, ALLTRONICS TV REPAIR was registered at 11 E. Lake Ave., Watsonville, by Adrian Carreno Diaz as an individual business on March 23.
  • JOHN F WISE was registered at 669 Bronte Ave., Watsonville, by John F. Wise as an individual business on March 24.
  • SC GLASSWORKS was registered at 677 Beach Dr., Watsonville, by SC Glassworks LLC as a limited liability company on March 25.
  • ACOSTA CONSTRUCTION was registered at 5098 Wilder Dr., #2, Soquel, by Juan Carlos Acosta Trejo as an individual business on March 25.
  • SILVER SCROLL GAMING was registered at 190 Railroad Ave., Ben Lomond, by Gianna Goodpaster as an individual business on March 25.
  • DENTISTRY FOR ANIMALS-APTOS was registered at 8035 Soquel Dr., #45, Aptos, by Animal Dermatology Group, Inc. as a corporation on March 25.
  • SOQUEL CREEK REDWOOD was registered at 200 7th Ave., Suite 190, Santa Cruz, by Aden Dahar Cury as a general partnership on March 25.
  • R & D MOTORSPORTS was registered at 3301B Portola Drive, Santa Cruz, by Lozano Motorsports Inc as a corporation on March 25.
  • CALIFORNIA LIFE CARE MEDICAL CLINIC was registered at 9571 Highway 9, Ben Lomond, by California Rehab Physicians Professional Corporation as a corporation on March 25.
  • KATE’S CURIO was registered at 509 Bay Ave., Capitola, by Foof And Goose Enterprises LLC as a limited liability company on March 25.
  • TerraNova Law was registered at 10 A Kenyon Ave., Watsonville, by Katiana Gonzalez as an individual business on March 26.
  • ADVANCED MOBILE DENTAL HYGIENE PRACTICE OF ROYA HAMLABADI, RDHAP was registered at 318 Cider Court, Scotts Valley, by Roya Hamlabadi as an individual business on March 27.
  • RESEARCH-BASED ACUPUNCTURE was registered at 4301 Scotts Valley Dr. #2, Scotts Valley CA 95066 by Professional Corporation Research-based Acupuncture as a corporation on March 30.
  • EASYMOVE was registered at 1911 Kinsley St., Apt. 1, Santa Cruz, by Yhon Sebastian Prieto Palomino as an individual business on March 30.
  • HIGH NOTE GOODS was registered at 3014 Atherton Dr., Aptos, by Martha Kehoe as an individual business on March 30.
  • GONE BY TUESDAY was registered at 101 Cooper St., Santa Cruz, by Atlas Mae Ventures LLC as a limited liability company on March 30.
  • COIN DROP ARCADE was registered at 16 Crescent Dr., Scotts Valley, by Kacey Lewis as an individual business on March 30.
  • ALYSSA BONDI THERAPY was registered at 1099 38th Ave., Spc. 41, Santa Cruz, by Alyssa Bondi as an individual business on March 30.
  • CRDN of South Bay and Central Coast was registered at 1896 Main St., Watsonville, by Shalom Cleaner, Inc. as a corporation on April 1.
  • EVA HOLT CONSULTING GROUP LLC was registered at 3611 Portola Ave., Santa Cruz, by Eva Holt Consulting Group LLC as a limited liability company on April 1.
  • ADRENALINE SURFBOARDS was registered at 829 Monterey Ave., Capitola, by Andrew Hayden Carroll as an individual business on April 1.
  • BIG BASIN ROAD ASSOCIATION was registered at 28800 Big Basin Way, Boulder Creek, by Kristel Krepelka on April 1.
  • SANCTUARY OF THE HEART was registered at 6974 Empire Grade, Santa Cruz, by Lisa Mayi Goodenough as an individual business on April 1.
  • SEPTIC GURUS was registered at 719 Navarra Dr., Scotts Valley, by Hudson Brothers Inc. as a corporation on April 1.
  • THE TRUST ADVISORY was registered at 5435 Scotts Valley Dr., Suite F, Scotts Valley, by Streamline Real Estate Inc. as a corporation on April 2.
  • HR STRATEGIES was registered at 430 Semple Ave., Aptos, by Brenda A. Rogers as an individual business on April 2.
  • THE BEAUTY BAR was registered at 500 Soquel Ave., Suite B, Santa Cruz, by Melanie Teresa Meyer as a general partnership on April 2.
  • WAREP was registered at 132 Dufour St., Santa Cruz, by Hall Conservation Solutions LLC as a limited liability company on April 3.

Have news that should be in Lookout Briefs? Send your news releases, including contact information, to news@lookoutlocal.com.

MORE LOCAL COVERAGE