Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • COASTAL CRAVINGS was registered at 141 Aptos Village Way #306, Aptos, by Coastal Cravings, LLC as a limited liability company on July 21.
  • HOWARD-HITCHEN FAMILY MANAGEMENT COMPANY was registered at 1012 Sylvia Way, Ben Lomond, by Ross Hitchen as an individual business on July 21.
  • ELEVATE SOUL COACHING was registered at 340 Braemoor Dr., Santa Cruz, by Melissa Hori as an individual business on July 21.
  • CARPENTER SCRATCH PAD was registered at 209 Cayuga St., Santa Cruz, by David Goss as an individual business on July 22.
  • THE POINT IN SCOTTS VALLEY was registered at 245 Mount Hermon Rd., Ste. Z, Scotts Valley, by Hassan Ayyad as an individual business on July 22.
  • THE RUMINANT SPACE PSYCHOTHERAPY AND CONSULTATION was registered at 149 Plateau Ave., Santa Cruz, by Randi Bittner as an individual business on July 22.
  • TOBAR TRANSPORTATIONS INC was registered at 150 Quiet Meadow Dr. Unit G, Watsonville, by Wilber Alfredo Tobar as an individual business on July 22.
  • LEVI’S COUCH DROPS, SAN JOSE COUCH CO., SOUTH BAY SOFA was registered at 681 Creek Drive, Boulder Creek, by Levi Geronimo Lujan as an individual business on July 23.
  • TIKI TYKES DAYCARE was registered at 905 Morrissey Blvd., Santa Cruz, by Tammy Rinaldi as an individual business on July 23.
  • PANTHERS FRAMING CONSTRUCTION was registered at 142 E Riverside Dr. #C, Watsonville, by Julio Esparza Jara as an individual business on July 23.
  • RHYTHM BIRTHWORK was registered at 174 B Arrow Lane, Felton, by Aleah Armstrong as an individual business on July 23.
  • PRIMERIDE MEDICAL TRANSPORT was registered at 123 Paso Dr., Watsonville, by Alejandro Velazquez-macias as an individual business on July 23.
  • CALIFORNIA REAL ESTATE, INDEPENDENT SENIOR HOUSING SERVICES, INDEPENDENT SENIOR SUPPORT SERVICES was registered at 275 Lake Ave. #B, Santa Cruz, by Laura Lynn Rabb-jancola as an individual business on July 24.
  • OCEAN BREEZE FAMILY DENTAL was registered at 1053 S. Green Valley Rd., Watsonville, by J.a. Halbleib, DDS., A Professional Corporation as a corporation on July 25.
  • HOLISTIC VET ADVICE was registered at 415 Allan Lane, Watsonville, by Santa Cruz Veterinary Acupuncture Inc. as a corporation on July 25.
  • SEAGREAVES INSURANCE SERVICES was registered at 2425 Porter St. #6, Soquel, by Jerry Dean Seagreaves as an individual business on July 25.
  • PACIFIC COAST INN was registered at 1620 Beach St., Watsonville, by Regency Hospitality LLC as a limited liability company on July 25.
  • PRECISION IRRIGATION was registered at 1275 Ridge Rd., Ben Lomond, by Matthew Culores as an individual business on July 28.
  • SOUL & SALT was registered at 425 Locust St., Santa Cruz, by Elayna Marie Hallbeck as an individual business on July 28.
  • THE DOC SHOP was registered at 417 S Navarra Dr., Scotts Valley, by Anthony Polito as an individual business on July 28.
  • DYNAMIC CONTRACTORS & ELECTRIC was registered at 732 Pacheco Ave., Santa Cruz, by Dynamic Contractors LLC as a limited liability company on July 29.
  • TAQUERIA LOS PERICOS AND GRILL was registered at 200 Lee Rd., Watsonville, by Jose De Jesus Ruiz Gutierrez as an individual business on July 30.
  • JADE GROVE FARM & WELLNESS CENTER was registered at 17660 Kings Creek Rd., Boulder Creek, by Jade Grove LLC as a limited liability company on July 30.
  • FERREIRA HOME REPAIR & IMPROVEMENT was registered at 2875 Capitola Rd., #6, Santa Cruz, by Aiden Allen Ferreira Siebe as an individual business on July 30.
  • UNDERDOG PHOTO STUDIO was registered at 849 Almar Ave., Ste C 179, Santa Cruz, by Kate Vylet as an individual business on July 30.
  • CUSTOM FIT ERGO was registered at 1763 44th Ave., Capitola, by Melody Newcombe as an individual business on July 31.
  • JUSO DESIGN was registered at 12 Pima St., Watsonville, by Valerie Montes as an individual business on July 31.
  • 123 JUNK AWAY was registered at 1515 Capitola Rd., Suite M, Santa Cruz, by Pascual Rosas Cruz as a business operated by a married couple on July 31.
  • LONNIE FRISBEE PRINTS was registered at 202 Vista Prieta Ct., Santa Cruz, by David Skomsvold as an individual business on July 31.
  • CALI AUTO was registered at 540 13th Ave., Apt 24, Santa Cruz, by Luis M. Garcia Sumano as an individual business on Aug. 1.
  • COXALA GARDENING was registered at 1110 Lincoln St., Watsonville, by Jose Francisco Garcia Rivera as an individual business on Aug. 1.
  • VIN VIVANT was registered at 115 San Jose Ave. #G, Capitola, by Wine Key LLC as a limited liability company on Aug. 1.