All businesses operating in Santa Cruz County are required to register with the county clerk. Each week, we pull together the business filings to spotlight the latest entrepreneurs and ventures shaping our local economy.

The list below rounds up recent business name filings. Read on to discover the latest local businesses coming to Santa Cruz County.

New businesses

  • WELLNESS FROM THE EARTH was registered at 32 Seascape Village, Aptos, by Barbara Socorro Iliscupidez as an individual business on Jan. 16.
  • SAV PROMO was registered at 16 Whiteman Ave., Watsonville, by Adan Marquez as a co-partnership on Jan. 17.
  • CENTRAL COAST SCREEN PRINTING AND EMBROIDERY was registered at 119 A Lee Rd., Watsonville, by Central Coast Shipping And Screen Printing, LLC as a limited liability company on Jan. 21.
  • THE PURPLE LAUGHING LADY was registered at 1542 Wilshire Dr., Aptos, by Mary Anne Gabay as an individual business on Jan. 21.
  • IQ COMPANY, IQ STUDIOS, IQCo, SUPERINTELLIGENCE. COM was registered at 1840 41st Ave., #102-171, Capitola, by I.q. Consulting Company, Inc. as a corporation on Jan. 21.
  • AUTOIMMUNE SOLUTIONS was registered at 52 Tanglewood Trail, Santa Cruz, by Evelyn Skultety as an individual business on Jan. 21.
  • COASTAL ZEN VIBES was registered at 7511 Sunset Way, Aptos, by Jenelle Lyn Cross as a general partnership on Jan. 21.
  • GALEBUG AND THEODORE AVIATION was registered at 4131 Fairway Dr., Soquel, by Gale Daura Day as a general partnership on Jan. 21.
  • JA SCHWARTZ MOTORSPORTS was registered at 2825 S. Rodeo Gulch Rd. #5, Soquel, Gail Sanaye Schwartz as a business operated by a married couple on Jan. 22.
  • OCEANSIDE CLEANING PRO was registered at 1827 Kinsley St., Santa Cruz, by Joan Osiel Enriquez Castillo as an individual business on Jan. 22.
  • SOL Y CAFE was registered at 258 Vega Rd., Watsonville, by Samantha Solis as an individual business on Jan. 22.
  • THE SAUCE was registered at 216 Olive St., Santa Cruz, by Rebecca Bez Stone as an individual business on Jan. 23.

Disclosure: This list is generated by artificial intelligence. We are constantly working to improve the accuracy and quality of our AI-generated content. However, there may still be errors or inaccuracies. If you have any questions or concerns, please contact us at news@lookoutlocal.com.

Have news that should be in Lookout Briefs? Send your press releases, including contact information, to news@lookoutlocal.com.

More LOCAL COVERAGE