Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • MaMa Vespa Crochet was registered at 560 30th Ave. #31, Santa Cruz, by Michele Marie Valentine Sousa Pennuto as an individual business on Dec. 22.
  • CAICA TRUCKING was registered at 416 E Lake Ave., Watsonville, by Arturo Barajas as an individual business on Dec. 22.
  • Skeleton Key Salon was registered at 20 Camp Evers Lane, Scotts Valley, by Hilary Christena Allman as an individual business on Dec. 22.
  • MPC DESIGN was registered at 31 South Circle Dr., Santa Cruz, by Andrew Ngoc Vu as an individual business on Dec. 22.
  • JESSTHETICS was registered at 9019 Soquel Dr., Aptos, by Jessica Laurie O’Neill as an individual business on Dec. 23.
  • FAWN PIZZA was registered at 783 Rio Del Mar Blvd. #45, Aptos, by Tribe Called Mes LLC as a limited liability company on Dec. 23.
  • CORAZON DE LEON was registered at 9217 Highway 9, Ben Lomond, by Rocha & Thomas, LLC as a limited liability company on Dec. 23.
  • BOROBOROBLOOM was registered at 135 Mason St., Santa Cruz, by Aya Nakashima Templeman as an individual business on Dec. 23.
  • O’REILLY AUTO PARTS # 6999 was registered at 122 Rancho Del Mar #122, Aptos, by O’Reilly Auto Enterprises, LLC as a limited liability company on Dec. 23.
  • RSMD MOBILE AESTHETICS was registered at 830 Bay Ave., Suite A, Capitola, by A Medical Corporation Dr. Rebecca Small as a corporation on Dec. 23.
  • SCOTTS VALLEY MASSAGE was registered at 16a Victor Square, Scotts Valley, by Weiwei Guan as an individual business on Dec. 23.
  • RESTING BOOCH FACE was registered at 140 5th Ave., Santa Cruz, by Yellow 27 LLC as a limited liability company on Dec. 23.
  • SAINT KAY MEDIA LLC was registered at 190 Bowen Ave., Aptos, by Saint Kay Media LLC as a limited liability company on Dec. 26.
  • ENHANCED BY DREAA was registered at 444 Airport Blvd., Suite 101, Watsonville, by Andrea Rocha-Rocha as an individual business on Dec. 26.
  • SUENO BOOKS was registered at 724 Hill Ave., Watsonville, by Sarah Diaz-Bastin as an individual business on Dec. 26.
  • B BY THE SEA BOUTIQUE was registered at 7970 Soquel Dr, Suite A, Aptos, by Dmg Strategic Design & Experience Creation LLC as a limited liability company on Dec. 29.
  • DAVID ADAMS SALON was registered at 877 41st Ave., Santa Cruz, by Paweena Chatchawanwit Langan as an individual business on Dec. 29.
  • ABACHERLI FENCE CO was registered at 3125 Porter St., Soquel, by Miguel Constanza as a co-partnership on Dec. 29.
  • SANTA CRUZ VALET was registered at 1146 Soquel Ave. #3457, Santa Cruz, by Patrick Eze as an individual business on Dec. 29.
  • CONVEX AEROSPACE was registered at 110 Loma Linda Ct., Scotts Valley, by Olson Flight Sciences LLC as a limited liability company on Dec. 29.
  • LUMINA NEXUS LLC was registered at 1956 Merrill St., Santa Cruz, by Lumina Nexus LLC as a limited liability company on Dec. 29.
  • ABACHERLI FENCE COMPANY was registered at 3125 Porter St., Soquel, by Edward Gordon Herd as a general partnership on Dec. 30.
  • END OF DUALITY PSYCHOTERAPY was registered at 325 Soquel Ave., Santa Cruz, by Lawrence Bronchea Woods as an individual business on Dec. 30.
  • HOA BROKERS, HOABROKERS.COM was registered at 9500 Soquel Dr., Aptos, by Aptos Insurance Associates Inc as a corporation on Dec. 31.
  • LION LEAP, LION LEAP CONSULTING was registered at 2987 Renwick Way, Santa Cruz, by Lion Leap Consulting LLC as a limited liability company on Jan. 2.
  • CODA was registered at 415 McCormick Ave., Capitola, by Community Of Digital Artists as a corporation on Jan. 2.
  • SANTA CRUZ PADEL, SANTA CRUZ PADEL CLUB was registered at 203 Market St., Santa Cruz, by Andrea Farkas as a business operated by a married couple on Jan. 2.
  • ComShine was registered at 330 Pennsylvania Dr., Apt. 1, Watsonville, by Michael Steve Rico-Ortega as an individual business on Jan. 2.
  • HOPE THERAPY was registered at 7720 West Zayante Rd., Felton, by Pc Dani B Hope Marriage And Family Therapy as a corporation on Jan. 2.
  • FOCUS ENERGY LLC was registered at 164 Tiburon Ct. #a, Aptos, by Focus Energy LLC as a limited liability company on Jan. 2.