Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • GOPHER CONTROL SANTA CRUZ was registered at 116 S Branciforte Ave., Santa Cruz, by Nate Thomas Helman as an individual business on June 29.
  • ESPERANZA FOOD HUB was registered at 444 Airport Blvd., Suite 107, Watsonville, by Esperanza Community Farms, Inc. as a corporation on June 29.
  • MP VEHICLES was registered at 619 Soquel Ave., Santa Cruz, by MP Automobile Services LLC as a limited liability company on June 30.
  • BODACIOUS BBQ was registered at 314 Bowen Ave., Aptos, by Christopher James H. Benson as an individual business on June 30.
  • MOUNTAIN FILM LAB was registered at 11489 Clear Creek Rd., Brookdale, by Daniel Ellis Wilbur as an individual business on July 2.
  • Electrolysis by gg was registered at 313 Soquel Ave., Santa Cruz, by Gianna Siena Medeiros Guerisoli as an individual business on July 2.
  • BLAZE WINDOW CLEANING was registered at 31 Dick Phelps Rd., Watsonville, by Blaze Manuarii Grell as an individual business on July 6.
  • ORIGIN SHIFT was registered at 205 Alhambra Ave., Santa Cruz, by Maja Antonic as an individual business on July 6.
  • 127 SOCIAL was registered at 922 Corcoran Ave., Santa Cruz, by Danielle Marie Churchill as a general partnership on July 6.
  • AQUA ESSENCE LLC was registered at 216 Pearl St., Santa Cruz, by Aqua Essence LLC as a limited liability company on July 7.
  • FREEMLS was registered at 545 Hudson Lane, Aptos, by Santa Cruz Real Estate, Inc., as a corporation on July 7.
  • PROFESSIONAL TOUCH AUTO BODY was registered at 5500 Scotts Valley Dr., Scotts Valley, by Derek and Jaclynn Summers, Inc. as a corporation on July 7.
  • RIVERA’S INNOVATIONS was registered at 705 Martinelli St., Watsonville, by Salvador Rivera Moreno as an individual business on July 8.
  • COASTAL WEB CREATIVE was registered at 145 Old Clubhouse Rd., Soquel, by Jone Saukitoga as an individual business on July 8.
  • COASTLINE BUILIDINGSPECS was registered at 300 Plum St. #37, Capitola, by Joseph E Bersamin Osorio as an individual business on July 9.
  • RENACER IMMIGRATION CONSULTING was registered at 2030 N. Pacific Ave., Suite B, Santa Cruz, by Edel Tavel as an individual business on July 10.
  • STARLYN’S BAKERY was registered at 3411 Victory Lane, Soquel, by Starlyn Rose Falkenroth as an individual business on July 10.
  • MICHELLE SILBAUGH DESIGNS was registered at 849 Casserly Rd., Watsonville, by Michelle Young as an individual business on July 10.
  • THEE DAILY BOOP was registered at 176 Moon Dr., Boulder Creek, by Josie Leann Wingert as an individual business on July 10.

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