Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • EL DORADO CREATIVE was registered at 1401 El Dorado Ave., Santa Cruz, by Jonas Davidson as an individual business on May 26.
  • ELEPHANT SEAL SPORTS was registered at 1150 El Solyo Heights Dr., Felton, by Applied Emergence LLC as a limited liability company on May 26.
  • HUTCH’S HOME IMPROVEMENTS was registered at 1198 Pine Flat Rd., Santa Cruz, by Joshua Matthew Hutchison as an individual business on May 26.
  • SWIFT FITNESS was registered at 2351 Mission St., Santa Cruz, by SCG Fitness LLC as a limited liability company on May 26.
  • BLUSH BEAUTY CO. was registered at 46 Brennan St., Watsonville, by Julie Ponce as an individual business on May 27.
  • CARNE LLC, POINT BUTCHER SHOP LLC was registered at 21511 E. Cliff Dr., Santa Cruz, by Carne LLC as a limited liability company on May 27.
  • SCRATCH STUDIO was registered at 303 Potrero St., #02b, Santa Cruz, by Sara Josephine Czarnecki on May 27.
  • 3 DOT was registered at 105 Winterwind Way, Watsonville, by Brynn Taylor Mitchell as an individual business on May 28.
  • HOT ELEVATION STUDIOS was registered at 1440 41st Ave., Suite E, Capitola, by Stillhaven LLC as a limited liability company on May 28.
  • SOQUEL CREEK REDWOOD was registered at 200 7th Ave., Suite 190, Santa Cruz, by Aden Dahar Cury as a general partnership on May 28.
  • CESAR AUTO REPAIR was registered at 40 Linden Rd., Watsonville, by Julio Cesar Flores Sandoval as an individual business on May 28.
  • RESILIENCE was registered at 67 Charles Dr., Santa Cruz, by Nathan Lindsay as an individual business on May 28.
  • ReturnToMe LLC was registered at 9 Ortalon Ave., Santa Cruz, by Returntome LLC as a limited liability company on May 29.
  • BIG BITE SC was registered at 119 Laguna St., Santa Cruz, by Grace Wong St. Clair as an individual business on May 29.
  • PACIFIC PERFORMANCE PEPTIDES was registered at 5000 Scotts Valley Dr., #2, Scotts Valley, by Pacific Performance Holdings LLC as a limited liability company on May 29.
  • TALLIE’S TAILORING, TRUE CRUZ was registered at 875 Monterey Ave., Capitola, by Tallie Adair Crawford as an individual business on May 29.
  • SONS’ PIZZA CO. was registered at 1255 38th Ave., Spc. 58, Santa Cruz, by Jason Anstey as an individual business on May 29.
  • PRETTY USEFUL ART was registered at 455 Hillview Dr., Felton, by Margaret Rochelle Vieira as an individual business on June 1.
  • CRITICAL HIT CONSULTING, HYPERTHREAD CONSULTING was registered at 86 Montebello Dr., Watsonville, by Box To Beautiful, LLC, as a limited liability company on June 1.
  • WESTMONT LIVING BUS FLEET was registered at 5630 Soquel Dr., Soquel, by Rsf Viii Soquel Opco, LLC, as a limited liability company on June 2.
  • RODRIGUEZ CLINICAL CONSULTING was registered at 711 Seabright Ave., Apt. 1, Santa Cruz, by Anthony Edward Rodriguez as an individual business on June 2.
  • TREJOS CARNITAS was registered at 370 E. Lake Ave., Watsonville, by Trejo-Arias Cristobal as an individual business on June 2.
  • CENTRAL COAST FLOORING LLC was registered at 416 Airport Blvd., Watsonville, by Central Coast Flooring LLC as a limited liability company on June 2.
  • RUIZ BOOKEEPING & TAX SERVICE was registered at 105 Jefferson St., #B, Watsonville, by Sofia Samano Ruiz as an individual business on June 2.
  • ARCADE FOUNDRY was registered at 339 Park Dr., Aptos, by David Pryor as an individual business on June 2.
  • J.M.4U INC. was registered at 223 Morrissey Blvd., Santa Cruz, by J.M.4U Inc. as a corporation on June 3.
  • LAUDEN INTEGRATIVE PHARMACY was registered at 1820-f 41st Ave., Capitola, by Lauden Pharmacy, Inc. as a corporation on June 3.
  • CARNE was registered at 21511 E. Cliff Dr., Santa Cruz, by Point Butcher Shop LLC as a limited liability company on June 3.
  • MONARCA BEAUTY GLAM was registered at 3230 Cunnision Lane, #A, Soquel, by Catalina Vargas Valdovinos as an individual business on June 3.
  • OPEN DOOR SPANISH was registered at 1730 15th Ave., Santa Cruz, by Kristen Lansdale as an individual business on June 4.
  • SIDEWALK STUDIO was registered at 4637 Scotts Valley Dr., Scotts Valley, by Patricia Pollock as an individual business on June 4.
  • TOM SHIELDS AQUATICS was registered at 184 Harbor Oaks Circle, Santa Cruz, by Dolphin Kick Lab LLC as a limited liability company on June 4.
  • SONNE was registered at 1316 30th Ave., Santa Cruz, by Jessica Yuchin Hebestreit as an individual business on June 4.
  • ANXIETY TREATMENT SERVICES was registered at 5905 Soquel Dr., Suite 400, Soquel, by Amoreena Juarez as an individual business on June 4.
  • GUZMAN TAX PRO was registered at 416 Center St., Watsonville, by Luis A. Guzman as a co-partnership on June 4.
  • SIGNATUREPLUS was registered at 2627 Mattison Lane, Spc. 11, Santa Cruz, by Daisy A. Montesinos as an individual business on June 5.
  • PRISM N HUES was registered at 134 Blaine St., #C, Santa Cruz, by Stephanie P. Silviera Barrientos as an individual business on June 5.
  • BLUE MOON ESTATE SALES SAN MATEO AND SAN JOSE was registered at 137 Margaret Dr., Boulder Creek, by Servicesmith Estate Sales as a corporation on June 5.