In Santa Cruz County, anyone conducting business for profit under a fictitious business name—one that doesn’t include the owner’s surname or clearly reflect the nature of the business—must file a Fictitious Business Name statement with the county clerk within 40 days of starting operations. This is a legal requirement designed to inform the public about who is behind a business.

The list below rounds up recent business name filings. Read on to discover the latest developments, small businesses and pop-ups coming to Santa Cruz County.

  • ELSIE’S FERMENTARY was registered at 205 Pinewood St., Santa Cruz, by Elsie’s Fermentary LLC as a limited liability company on Sept. 23.
     
  • OAKS HAIR DESIGN was registered at 3400 Paul Sweet Rd., Santa Cruz, by Angela Sigala Sanchez as an individual business on Sept. 23.
     
  • THOROUGH BUILD CONSTRUCTION was registered at 32 Loma Prieta Ave. #A, Freedom, by David Loera as an individual business on Sept. 24.
     
  • SUPER VAN PLUMBING was registered at 595 Barkett Lane, Felton, by Vincent Seifert as an individual business on Sept. 26.
     
  • GOLDEN AGE COMPANION was registered at 320 Eastlake Ave., Apt C, Watsonville, by Veronica Garcia as a co-partnership on Sept. 26.
     
  • HEAVY HAULERS was registered at 43 Firethorne Way, Watsonville, by Robert Avila Jr. as an individual business on Sept. 16.
     
  • SANTA CRUZ DRUM RENTAL was registered at 1255 38th Ave., Spc. 14, Santa Cruz, by Joanna Lindblad as an individual business on Sept. 16.
     
  • THE BARKING DOG was registered at 314 Pacific Ave., Santa Cruz, by Isaac L. Dwyer as a business operated by a married couple on Sept. 16.
     
  • BRYANT BUILDER was registered at 747 Amesti Rd., Watsonville, by Michael Richard Bryant as an individual business on Sept. 16.
     
  • EMBERPAIGE was registered at 3351 Via Gargano, Santa Cruz, by April Abbie Lillis as an individual business on Sept. 17.
     
  • SAPPHIRE SUZUKI PIANO was registered at 70 Davenport Ave., Davenport, by Katherine Saphir Alm as an individual business on Sept.17.
     
  • VIKING BUILDERS was registered at 40 Altamont Dr., Watsonville, by William Brant Knorr as an individual business on Sept. 17.
     
  • A’MAR BRIDAL was registered at 3912 Portola Dr., Suite 3, Santa Cruz, by Aylin Danielle Martinez as a co-partnership on Sept. 17.
     
  • SANTI ACUPUNCTURE, INC., SANTI INTEGRATIVE HEALTH was registered at 550 Water St., Ste K2, by Santi Acupunctur, Inc., as a corporation on Sept. 17.
     
  • 1UV GALLERY STUDIO was registered at 716 Soquel Ave., Santa Cruz, by Larissa Louise Dahroug as an individual business on Sept. 18.
     
  • SIGNWAVE was registered at 8032 Soquel Dr., #B, Aptos, by Empire Signs LLC as a limited liability company on Sept. 19.
     
  • GOMEZ CLEANING SERVICE was registered at 136 Leibrandt Ave., Santa Cruz, by Maria Gomez Martinez as an individual business on Sept. 19.
     
  • HWY 17 MEDIA was registered at 819 1/2 Pacific Ave., Suite #1, Santa Cruz, by Dumo Industries LLC as a limited liability company on Sept. 19.
     
  • RYAN COONERTY CONSULTING was registered at 307 Columbia St., Santa Cruz, by Ryan Coonerty as an individual business on Sept. 19.
     
  • SANTA CRUZ COUNTY LIFE WATER was registered at 532 Oregon St., Watsonville, by Jessica Kalani Lisaola as an individual business on Sept. 9.
     
  • MIRANDA HANDYMAN SERVICES LLC was registered at 11470 Highway 9, Brookdale, by Miranda Handyman Services LLC as a limited liability company on Sept. 9.
     
  • THE VENUE was registered at 1121 Trabing Rd., Watsonville, by Pamela J. Pollock-Tuosta as an individual business on Sept. 9.
     
  • LIGHTHOUSE ENGINEERING was registered at 904 Pelton Ave., Santa Cruz, by Tyler Jonathan Decker as an individual business on Sept. 9.
     
  • KITCHEN TUNE-UP OF MONTEREY BAY was registered at 440 Quail Run, Aptos, by JTTM as a corporation on Sept. 9.
     
  • BBMS-LLC was registered at 20 Carita Ct., Watsonville, by Beach Bum Marketing Sales LLC as a limited liability company on Sept. 10.
     
  • BGIT was registered at 10011 West Dr., Felton, by Brian Jerome Guiney as an individual business on Sept. 11.
     
  • CARRIE LIKENESS LMFT was registered at 6630 Highway 9, Ste 202, Felton, by Carrie Lynn Likeness as an individual business on Sept. 12.
     
  • SANTA CRUZ DISC GOLF was registered at 125 Camino Del Sol, Santa Cruz, by Robert Hapner as an individual business on Sept. 12.
     
  • HENFLINGS was registered at 9450 Highway 9, Ben Lomond, by Antonio Hernandez as a co-partnership on Sept. 12.
     
  • LANGE FARMS was registered at 17 Aspen Way, 2nd Floor, Watsonville, by Lange Fresh Farms, Inc., as a corporation on Sept. 13.
     
  • GIRLS ON TAP MOBILE BAR was registered at 1112 Mission St., Unit F, Santa Cruz, by Gabriella Elizabeth Bedolla as a general partnership on Sept.13.
     
  • SANTA CRUZ-WATSONVILLE CREMATION & BURIAL SERVICE was registered at 550 Soquel San Jose Rd., Soquel, by FPG California Inc. as a corporation on Sept. 13.
     
  • AT HOME PET CARE SERVICES was registered at 1500 17th Ave., #A, Santa Cruz, by Denisa Regina Wright as an individual business on Sept. 13.
     
  • DISCO BAKE SHOP was registered at 21 Prendergast Ln., Watsonville, by Samantha Goularte as an individual business on Sept. 13.
     
  • PREMIER MASSAGE was registered at 53 Ortega Dr., Watsonville, by Premier Massage LLC as a limited lability company on Sept. 13.
     
  • MOSSGROVE CONSULTING, WEST MOSSGROVE was registered at 234 Felix St., #5, Santa Cruz, West Yaara Anderson as an individual business on Sept. 30.
     
  • CAS CHAMBERLAIN LMFT was registered at 120 Mission St., Santa Cruz, by Cassie Anne Chamberlain as an individual business on Sept. 30.
     
  • CAMP HAMMER, CHILDREN’S ENRICHMENT CENTER, KRUZ KIDZ, TWIN LAKES CHRISTIAN SCHOOL, TWIN LAKES CHURCH was registered at 2701 Cabrillo College Dr., Aptos, by Twin Lakes Baptist Church as a corporation on Sept. 30.
     
  • HENFLINGS INC. was registered at 9450 Highway 9, Ben Lomond, by Henflings Inc. as a corporation on Sept. 30.
     
  • EVOLUTION PLUMBING was registered at 147 Franich Dr., Watsonville, by Rameno Gonzalez Jesus Antonio as an individual business on Oct. 1.
     
  • THE PEIXOTO AUTO GROUP was registered at 127 Lee Rd., Unit H, Watsonville, by LME Holdings, LLC, as a limited liability company on Oct. 2.
     
  • ISH was registered at 345 Dee Sheldon Way, Watsonville, by Ismael Francisco Diaz as an individual business on Oct. 3.
     
  • DELICIAS SANTA CRUZ CATERING SERVICES was registered at 2050 Sequoia Dr., Santa Cruz, by Leylan Rodas as a general partnership on Oct. 4.
     
  • APTOS PERIODONTICS & DENTAL IMPLANTS was registered at 9059 Soquel Dr., Suite B, Aptos, by Jordan Richert, DMD, PC, as a corporation on Oct. 4.
     

Disclosure: This list is generated by artificial intelligence. We are constantly working to improve the accuracy and quality of our AI-generated content. However, there may still be errors or inaccuracies. If you have any questions or concerns, please contact us at news@lookoutlocal.com.

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