In Santa Cruz County, anyone conducting business for profit under a fictitious business name — one that doesn’t include the owner’s surname or clearly reflect the nature of the business — must file a Fictitious Business Name statement with the county clerk within 40 days of starting operations. This is a legal requirement designed to inform the public about who is behind a business.
The list below rounds up recent business name filings. Read on to discover the latest developments, small businesses and pop-ups coming to Santa Cruz County.
- SACRED SPACE MASSAGE THERAPY was registered at 19 Lone Pine Ave., Freedom, by Maria Elizabeth Zarate as an individual business on Oct. 15.
 - HARMONY LAW was registered at 311 Bonita Dr., Aptos, by Tanya Harmony M Ridino as an individual business on Oct. 15.
 - LINC MEDICAL BILLING, LINC NOTARY SERVICES was registered at 2501 Capitola Ave., Soquel, by Linc Consulter LLC as a limited liability company on Oct. 16.
 - BIRCH HOLLOW LEATHER GOODS was registered at 973 Sharon Ln., Felton, by Michael William Kempnich as an individual business on Oct. 16.
 - SAVE WITH DENNIS.COM was registered at 2776 Estates Dr., Aptos, by Dennis R. Silva as an individual business on Oct. 16.
 - RESTAURANT BRANCIFORTE, RESTAURANT BUTTERY, RESTAURANT SANTA CRUZ was registered at 555 Soquel Ave. #150, Santa Cruz, by Michael Park as a corporation on Oct. 16.
 - DOS HERMANOS PUPUSERIA was registered at 412 E. Riverside Dr., Watsonville, by Ever W. Deras as a general partnership on Oct. 17.
 - NGM REFERRALS was registered at 830 Bay Ave., Suite F, Capitola, by Vista Properties, Inc. as a corporation on Oct. 17.
 - DANILO’S HANDYMAN was registered at 209 Parkhurst Circle Unit B, Aptos, Danilo Javier Monroy as an individual business on Oct. 17.
 - WANDER EVENTS was registered at 335 Lucerne Ave., Watsonville, by Wander Events LLC as a limited liability company on Oct. 17.
 - KIN, KIN CHIROPRACTIC was registered at 7765 Soquel Dr. Ste. D, Aptos, by Cruz Chiropractic Kin Inc. as a corporation on Oct. 17.
 - BIANCO CONSTRUCTION SUPPLIES, TBC BUILDING SUPPLIES was registered at 47 Paseo Dr., Watsonville, by The Bianco Collection Inc. as a corporation on Oct. 18.
 - THE GARDEN COMPANY was registered at 2218 Mission St., Santa Cruz, by Soil And Saunter LLC as a limited liability company on Oct. 18.
 - ANDY’S AMPS was registered at 288 Blair St., Felton, by Andy John Kulikowski II as an individual business on Oct. 18.
 - FORTIUS REALTY GROUP was registered at 112 Franich Dr., Watsonville, by Tito Ricardo Chaidez- Martinez III as an individual business on Oct. 18.
Disclosure: This list is generated by artificial intelligence. We are constantly working to improve the accuracy and quality of our AI-generated content. However, there may still be errors or inaccuracies. If you have any questions or concerns, please contact us at news@lookoutlocal.com.
