Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • GLAMERICS was registered at 10 Alexander St., Watsonville, by America Alexa Ireta-lopez as an individual business on Sept. 29.
  • BALINT ADVISORS was registered at 1530 McLellan Rd., Felton, by Md Eva Balint as a corporation on Sept. 29.
  • SERENITY EVENTS CO. was registered at 1549 San Andreas Rd., #10, Watsonville, by Adrienne Michelle Bernabei as an individual business on Sept. 29.
  • OASIS POOL SERVICE was registered at 665 Prospect Heights, Santa Cruz, by Raule Espinoza as an individual business on Sept. 29.
  • CHICO MARTINEZ was registered at 789 Green Valley Rd., Spc 102, Watsonville, by Jorge Martinez as an individual business on Sept. 29.
  • SANTA CRUZ WALKING TOURS, WALK SANTA CRUZ was registered at 517 King St., Santa Cruz, by Matthew James O’Leary as an individual business on Sept. 30.
  • ALLIANCE FOR COMPASSIONATE ACCESS, WAMM PHYTOTHERAPIES was registered at 3653 Soquel Dr., Soquel, by Alliance For Compassionate Access, Inc. as a limited liability company on Sept. 30.
  • NORTHERN PACIFIC PAINTING was registered at 63 Wheelock Rd., Watsonville, by Hector Hernandez as an individual business on Sept. 30.
  • LOVING HANDS INFANT MASSAGE was registered at 38 Hawthorne Ave., #A, Watsonville, by Catherine C. Bautista as an individual business on Oct. 1.
  • FLOWVR was registered at 4685 Grace St., Capitola, by Ruben Dario Silva Espinosa as an individual business on Oct. 1.
  • GOOD VIBES was registered at 14880 Highway 9, Boulder Creek, by Tyler Anthony Blohm as a general partnership on Oct. 1.
  • FOX FITNESS was registered at 4061 Soquel Dr., Ste A2, Soquel, by Fox Recovery Method, LLC as a limited liability company on Oct. 1.
  • AWARENESS AND RELAXATION TRAINING was registered at 119 Marnell Ave., Santa Cruz, by Robert Stahl as an individual business on Oct. 2.
  • ESCAPE NAILS AND DAY SPA was registered at 2750 41st Ave., Ste A, Soquel, by Dtm Nails Salons, Inc as a corporation on Oct. 2.
  • BEAUTY NAILS was registered at 4150 Capitola Rd., Ste P, Capitola, by Dtm Nails Salon, Inc. as a corporation on Oct. 2.
  • PHOENIX RESIDENTIAL REPAIR AND IMPROVEMENT SERVICES was registered at 305 Clubhouse Dr., Aptos, by Michael Frank Hooper as an individual business on Oct. 2.
  • HELIUM LEAK LABS was registered at 419 Oso Viejo, Boulder Creek, by Nathanial Jeffery Erickson as an individual business on Oct. 2.
  • TECH ADVANCEMENT TRAINING, TMJ DIRECTORIES, TMJ GOODS, TMJ PUBLICATIONS was registered at 7960 B Soquel Dr., Suite 248, Aptos, by Wxk Holdings, LLC as a limited liability company on Oct. 3.
  • MICHELE’S CREATIONS was registered at 762 Almond Dr., Watsonville, by Mary Michele Denham-Wilson as an individual business on Oct. 3.

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