Santa Cruz County business filings: Week of Sept. 23

Businesses operating in Santa Cruz County must register with the county clerk. Lookout reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

CINDIE AMBAR was registered at 301 Redwood Heights Rd., Aptos, by Cynthia Lee Ambar as an individual business on Sept. 8.
LIVE OAK MOBILE HOME PARK was registered at 1625 Brommer St., Santa Cruz, by Dasilveira Cabral, Manuel, Trustee, on Sept. 9.
STAR HOUSE CLEANING was registered at 1430 Jose Ave., #206, Santa Cruz, by Sergio A. Lara Castillo as an individual business on Sept. 9.
A MAINTENANCE HANDYMAN SERVICES was registered at 100 Paone Dr., Boulder Creek, by Charles Scott Hansen as an individual business on Sept. 9.
STATESIDE PAINTING was registered at 390 Sea Ridge Rd., Unit B, Aptos, by Torres,elijah Kaiehu Fretz as an individual business on Sept. 10.
Hand It Down was registered at 3431 Portola Dr., Santa Cruz, by Tori Koneya as an individual business on Sept. 10.
VERITAS ET LUX was registered at 360 Carrol Ave., Felton, by Amanda K. Orr as an individual business on Sept. 10.
NORTH OF NOW was registered at 10 Cresta Way, La Selva, by David Sumner Willey as an individual business on Sept. 10.
BAY AREA BIN MOVERS was registered at 1430 Jose Ave., # 206, Santa Cruz, by Sergio Lara Loaiza as an individual business on Sept. 10.
BLUECEILING INC was registered at 1134 Soquel Ave., Santa Cruz, by Blueceiling, Inc. as a corporation on Sept. 10.
VALLEY GRACE CHURCH was registered at 6090 Highway 9, Felton, by Felton Presbyterian Church as a corporation on Sept. 11.
SALT STUDIOS was registered at 2311 Mission St., Santa Cruz, by Salt Studios Fitness as a corporation on Sept. 11.
RDR DESIGN & BUILD was registered at 1255 38th Ave., Spc 114, Santa Cruz, by Ascencion Serratos Marez as an individual business on Sept. 11.
SAN LORENZO VALLEY TAX AND BOOKKEEPING, SLV TAX AND BOOKKEEPING was registered at 180 Eleana Dr., Ben Lomond, by Virginia Justus as an individual business on Sept. 11.
LITTLE WING ASSOCIATES was registered at 5845 Valley Dr., Felton, by Ecj Structures LLC as a limited liability company on Sept. 11.
HOLIDAY ILLUMINATIONS was registered at 335 Calabasas Rd., Watsonville, by Ramiro Camacho as an individual business on Sept. 12.
RHS was registered at 320 E. Lake Ave., Watsonville, by Rhs Vehicle Sales LLC as a limited liability company on Sept. 15.
ARC TAX & ADVISORY was registered at 2121 41st Ave., Ste. 301, Capitola, by Yates & Family LLC as a limited liability company on Sept. 15.
PLUG-IN ELECTRIC, PLUG-IN HVAC, PLUG-IN HVAC AND APPLIANCE REPAIR, PLUG-IN SERVICES was registered at 2222 Preakness Ave., Capitola CA 95010 by Better View Real Estate, LLC, as a limited liability company on Sept. 15.
MISSION WEST, MISSION WEST BAR, MISSION WEST SALOON was registered at 2405 Mission St., Santa Cruz, by Mission West, Inc as a corporation on Sept. 15.
SANTA CRUZ DESIGNS BEAUTY SALON was registered at 1600 Soquel Ave., Santa Cruz, by Michelle Louise Knudsen as an individual business on Sept. 16.
ESTHER DORSEY, ESTHER DUSHEY was registered at 1860 Via Pacifica, #1207, Aptos, by Ethel Dushey as an individual business on Sept. 16.
KWTSC REFERRALS was registered at 1360 41st Ave. Suite A, Capitola, Scrg Inc as a corporation on Sept. 16.
BELLEZA OLYS was registered at 150 Blaine St., Apt. 1, Santa Cruz, by Olivia Sanchez Aparicio as an individual business on Sept. 17.
DON JOSE AUTO SALES was registered at 445 Auto Center Dr., Watsonville, by Juana Arevalo Garcia as a business operated by a married couple on Sept. 17.
BRIAHNA VELVET ESTHETICS was registered at 9051 Soquel Dr., Aptos, by Briahna Lanzarotta as an individual business on Sept. 17.
GROUNDSWELL FARM was registered at 2037 Ocean St. Ext., Santa Cruz, by Heather Rose Cook as a business operated by a married couple on Sept. 17.
THOMPSON AVENUE MINI STORAGE was registered at 1211 Thompson Ave., Santa Cruz, by Gizelle Alice Sipin as an individual business on Sept. 18.
SMALLWOOD CONSTRUCTION was registered at 3970 Jarvis Rd., Scotts Valley, by Trustee Of Revocable Trust Robert H. Smallwood on Sept. 18.
RAVEN SOAP CO. was registered at 327 Getchell St., Santa Cruz, by Michels Consulting And Sales, LLC as a limited liability company on Sept. 19.