When Dyane Villalobos got laid off from her job in real estate in San Francisco over a decade ago, she decided it was time to try something completely different. Inspired by her search for quality toys for her young daughter, she started thinking about the idea of starting her own toy store. “We were having […]
Business & Technology
Black Friday brings out inflation-scarred shoppers scouring for bargains
Black Friday crowds were expected to be bigger this year as shoppers hunt for deals. But holiday spending could be muted as consumers struggle with inflation.
A work-from-home culture takes root in California
New data from the U.S. Census Bureau shows that working from home for some portion of the week has become the new normal for a large segment of Californians, with high-income employees with college degrees more likely to have access to this hybrid work model.
Joby Aviation purchases huge former Plantronics headquarters building in Santa Cruz
The Santa Cruz-based electric air taxi vehicle company has entered an agreement to purchase the headquarters building of telecommunications company Poly, previously known as Plantronics.
Remote workers could be the first to go in the next round of recession layoffs
As recession winds blow and job cuts increase, employers report that they might first look at employees who work from home.
A marriage of virtual reality and physical therapy: Immergo Labs emerges from its UCSC roots
The COVID-19 pandemic has uncorked the genie from the bottle on telehealth. UC Santa Cruz alums Aviv Elor, Ash Robbins and Michael Powell are bringing physical therapy to your home via their virtual reality telehealth platform, Immergo VR.
Return of a Classic: The Cold Water, a longtime Santa Cruz surf tradition, is back from a seven-year slumber
O’Neill and the World Surf League are dusting off the cobwebs on one of surfing’s top contest venues, Steamer Lane. For many years Santa Cruz was a regular stop for surfing’s elite-level competition, and it built a reputation as the quintessential surfing amphitheater.
Californians can now get a digital license plate for their car. Here’s how
Digital license plates are available to California’s 27 million drivers through Reviver, not the DMV. Digital plates had been piloted in the state since 2018.
Cutting through the ‘style differences’: Kalantari-Johnson, Cummings in a battle for what defines progressive
In many ways, the battle between Shebreh Kalantari-Johnson and Justin Cummings for 3rd District county supervisor is helping define the modern makeup of Santa Cruz’s progressiveness, and whom the voters choose will ultimately help shape the story of its future. Homelessness, affordability, public safety and more are issues that drive their campaigns — but it’s also their style and pace that differentiates them.
Dutra’s accuser opens up: Stephen Siefke explains why he is coming forth now, 17 years later
When he was 12 years old, on a trip to Southern California with family friends, Stephen Siefke says his life changed in ways he is still trying to process 17 years later with the help of weekly therapy and a supportive family. He alleged in a civil suit filed last week, and to Lookout on Monday, that 4th District supervisor candidate Jimmy Dutra, then 30, sexually assaulted him on that trip.

