A new economic analysis found that more than 18,000 jobs can be directly linked to UC Santa Cruz, generating $892.5 million in labor income.
City Life
More Dream Inn ‘vertical concerts’ coming up, new poet laureate and more
THE HERE & NOW: The Dream Inn looks to recapture the magic of a crazy Halloween experiment; the life and legacy of Jory Post to be celebrated; Cali Roots kicks the can down the road; the county has a new poet laureate; food trucks forever
‘A lot we’re learning from this process’: Keith Greeninger celebrates new norm with livestream concert
THE HERE & NOW: For Santa Cruz County musician Keith Greeninger, online concerts aren’t merely a stopgap until things are normal again. They are, instead, a new kind of presentation for live music that will not be going away, even if COVID-19 does.
Have ink, will travel: Why one Santa Cruz tattoo artist hit the road to keep herself afloat
Facing insolvency, Kelly McMurray of Good Luck Tattoo packed up a travel trailer and went to other states to practice her craft. Now, once again shut down, she’s planning to hit the road again.
21 for ’21: Kathleen Crocetti takes on the ambition of creating art that reflects everyone in Watsonville
Artist and teacher Kathleen Crocetti is using an imposing downtown parking structure in Watsonville to reflect the character and the heritage of the city
What to do for New Year’s Eve? Watch KPIG’s live Coffis Brothers show
One of Santa Cruz’s most popular bands will be hosting an on-line live show to help New Year’s revelers celebrate while sheltering in place
21 for ’21: Cat Willis dances in the space between public health and community advocacy
As the founder and executive director of the Tannery World Dance & Cultural Center, Cat Willis is leading the way in the center’s evolution from a dance studio to a community stronghold.
The last laugh, for now: DNA’s Comedy Lab succumbs to pandemic
After only a year in business pre-pandemic, Santa Cruz’s most prominent comedy club announces its closure on Christmas Eve.
Meet Botanic and Luxe: From building tree forts in Kaua’i, to growing a thriving store in Santa Cruz
Botanic and Luxe opened their doors in the spring of 2016 in downtown Santa Cruz and quickly became a local staple and a favorite among many in the community.
You have another chance to support fire victims by watching stream of ‘Love You Madly’
‘Love You Madly,’ the ambitious musical fundraising effort on behalf of Santa Cruz County fire victims, returns with a re-broadcast of its Dec. 5 show, after having raised more than $100,000.

