Posted inBusiness & Technology

Can Verve Coffee stay true to its Santa Cruz roots as it embarks on a national partnership with Capital One?

Verve Coffee Roasters has grown to become a major brand in artisanal coffee, with a successful wholesale business and 19 cafés across California and as far flung as Tokyo. But it’s Verve’s partnership with Capital One that could catapult the brand to a national footprint by the end of 2023. For Santa Cruzans, the collaboration with a major financial institution begs a larger question: Can the company that first brought the laid-back Santa Cruz vibe to California’s coffee scene sustain its boutique, surfer-chic appeal as it ascends the national stage?

Posted inFood & Drink

Wait, it’s Denny’s? The rise of virtual restaurants and the mysterious origins of your delivery order

Since the pandemic delivery boom, virtual brands like The Meltdown from Denny’s and ghost franchises like MrBeast Burger are becoming more common on delivery apps like DoorDash. While these delivery-only virtual restaurants support chains and local restaurants alike with thousands of dollars in additional revenue, there are issues with consumer transparency.

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