Give United, Live United: 85 years of community impact with United Way Santa Cruz County

For 85 years, United Way Santa Cruz County has stood at the heart of our community, connecting people, programs, and purpose. What began in 1940 as the Pajaro Valley Community Chest has evolved into a countywide movement rooted in care, collaboration, and action. Today, that same spirit drives our mission to ignite the community to […]

Experience “The Planets” — A cosmic symphony that transcends time

Prepare for an extraordinary musical journey as Santa Cruz Symphony presents Classical Series Concert 2: The Planets. This powerful program brings to life the celestial forces of war, peace, and magic through some of the most unforgettable orchestral works ever written. The evening opens with the world premiere of Voices by Santa Cruz native and […]

Uncork Corralitos 2025: Freedom Rotary to host its fourth annual garden party fundraiser

Freedom Rotary is thrilled to announce the return of ‘Uncork Corralitos’ Garden Party Fundraiser at Alladin Nursery in Corralitos on Saturday October 18th. Attendees will have the opportunity to freely wander through the enchanting gardens of Alladin Nursery while enjoying unlimited tastings of an array of local wines, beer, and cider, while listening to the incredible […]

40 years of community strength: The Mountain Affair Celebrates a Legacy of Neighbors Helping Neighbors

When disaster struck the San Lorenzo Valley in 2020, Tonje Switzer didn’t hesitate. Even as her own home was consumed by flames during the CZU Lightning Complex Fire, she was in the Pogonip area, distributing evacuation maps and fire updates to ensure unhoused neighbors made it to safety. Her resilience, generosity, bravery, and community leadership […]

Local strength with national recognition: West Coast Community Bank powers Santa Cruz’s growth

In Santa Cruz, where innovation meets community spirit, West Coast Community Bank stands as a pillar of financial strength and trusted partnership. For more than two decades, we’ve been more than a bank—we’ve been a catalyst for growth, a supporter of dreams and a steadfast ally to businesses and nonprofit organizations across the region. When […]

Transforming transit: How Reimagine METRO is changing the way Santa Cruz moves

Public transit is more than just getting from point A to point B—it’s about connecting communities, improving accessibility, and enhancing the overall quality of life for everyone. Santa Cruz METRO’s Reimagine METRO campaign has achieved tangible results, investing in not only transportation solutions but also better opportunities for its riders. Here’s how the initiative is […]

Meet the makers: Discover 340 artists at Santa Cruz County’s 40th Open Studios

Each October, Santa Cruz County comes alive with a cultural wave — hundreds of artists open their doors and invite the community into the heart of their creative worlds. This year marks the 40th anniversary of the Open Studios Art Tour, a countywide celebration featuring more than 340 artists working in 22 different mediums, presented […]

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