Dennis Bartok and Marja Adriance have an ambitious vision for a nonprofit, arthouse film center that would take over for the long-beloved, but beleaguered Nickelodeon Theater in downtown Santa Cruz — or find another venue. The couple wants to offer a wide array of restored classic and cult films and even add a cafe or wine bar. But as the pandemic lingers, a possible recession looms, they face starting costs of at least $5 million. Can they pull it off?
Nickelodeon Theatre
Posted inCity Life
Fade to black? Revival of Santa Cruz’s beloved Nick could be a fantasy
Streaming and COVID-19 have dealt a double blow to the pastime of in-person moviegoing, and the half-century-old Nickelodeon looks like a casualty.
Posted inUncategorized
WALLACE BAINE: The Nickelodeon is a local treasure trapped in limbo
Wallace Baine says he hopes he’s not writing the obituary of the beloved Nickelodeon, but it’s clear the movie house isn’t going to reopen anytime soon. At least, he notes, Landmark, which owns the theater, also owns the land it sits on.
Posted inBusiness & Technology
Will the Nick ever show movies again? Owner won’t offer up any reassurances
THE HERE & NOW: When will Santa Cruz’s beloved old arthouse cinema the Nickelodeon reopen again? The answer lies somewhere on a continuum between probably, maybe, and nobody knows.
Posted inBusiness & Technology
The long intermission: Film industry ponders how to get people back to the movies here, elsewhere, soon
The neighborhood movie theater has faced many challenges over the years, but as the movie industry digs out from a lost year, theaters and filmgoers alike wonder what comes next.