Santa Cruz County business filings: Week of Jan. 27

All businesses operating in Santa Cruz County are required to register with the county clerk. Each week, we pull together the public filings to spotlight the latest entrepreneurs and ventures shaping our local economy.

From unique boutiques to innovative startups, the latest wave of businesses reflects the dynamic spirit of Santa Cruz County. If you’re curious about what’s new in your neighborhood or looking for inspiration to start your own venture, we’ve got you covered.

The list below rounds up recent business name filings. Read on to discover the latest local businesses coming to Santa Cruz County.

New businesses

BAY BRIAR SHOPPE was registered at 3015 Porter St., Soquel, by Max Henderson Myers as an individual business on Dec. 2.
GOOD TIME EVENT RENTALS was registered at P.O. Box 253, Capitola, by Amber Dawson as a general partnership on Dec. 2.
SPALDING DIGITAL EDGE, LLC was registered at 175 Madrone Ave., Ben Lomond, by Spalding Digital Edge, LLC as a limited liability company on Dec. 2.
CENTRAL COAST MOBILE MASSAGE, SANTA CRUZ BEACH PICNIC was registered at 305 Beach St., #4, Santa Cruz, by Rebecca Lynne Farrow as an individual business on Dec. 3.
MINDFUL IMPACT WELLNESS COACHING was registered at 217 Stockton Ave., Capitola, by Sondra Ashley Woods as an individual business on Dec. 4.
WATSONVILLE AUTO SALES was registered at 1999 Freedom Blvd., Freedom, by Watsonville Auto Sales as a corporation on Dec. 5.
MCCARTYS WINDOW FASHION was registered at 1224 Soquel Ave., Santa Cruz, by David Michael Jones as an individual business on Dec. 6.
CUTS AND ESTILOS was registered at 236 Ocean St., Santa Cruz, by Maria Guadalupe Elliott as an individual business on Dec. 6.
831 GARAGE DOORS was registered at 53 Mountain View Rd., Watsonville, by Jacob John Armintrout as an individual business on Dec. 6.
TREE TO SEA VACATION RENTALS was registered at 240 Capelli Dr., Felton, by Jessica Lynn Holbrook as a general partnership on Dec. 6.
B G WEEKLEY BUILDER was registered at 1 Vista Terrace, Boulder Creek, Brandon G. Weekley as an individual business on Dec. 6.
BRICKLE McLESSEN was registered at 6101 Gushee Street # 1564, Felton, Michael Leppitsch as an individual business on Dec. 11.
ICONNCT LOANS, JJ LENDING, JJ MORTGAGE was registered at 2571 S. Main St., Suite D, Soquel, by Revest Homes, Inc. as a corporation on Dec. 11.
IDS was registered at 585 W. Beach St., Attn: Legal, Watsonville, by Layne Christensen Company as a corporation on Dec. 11.
FUSION FARE RESTAURANT CONTEMPORARY SICHUAN CUISINE was registered at 1003 Cedar St., Santa Cruz, by Global Taste Fusion, Inc. as a corporation on Dec. 12.
MARISCOS NAYARITA INC was registered at 1922 E. Lake Ave., Watsonville, by Mariscos Nayarita Inc. as a corporation on Dec. 12.
BRYLYN was registered at 5349 Jackson Way, Felton, by Bryan Christopher Williams as an individual business on Dec. 12.
YES YOU CAN! was registered at 511 Park Way, Santa Cruz, by Michelle Marie Spahn as an individual business on Dec. 13.
SLICE PROJECT AT THE HANGAR was registered at 45 Aviation Way, Unit 6, Watsonville, by Sencion Restaurant Group LLC as a limited liability company on Dec. 13.
SEABRIGHT DENTAL STUDIO was registered at 1016 Soquel Ave., Suite 2, Santa Cruz, by Alana K. Thompson Dds, Inc. as a corporation on Dec. 13.
SOFT HEART FARM was registered at 471 Fiesta Ct., La Selva Beach, by Corinna Dawn Vallett as an individual business on Dec. 16.
JONES CLAIR CLEANING was registered at 9006 Soquel Dr., Aptos, by Christie Jones as an individual business on Dec. 16.
AMPAWAN THAI SPA was registered at 5905 Soquel Dr. Suite 150, Soquel, Ampawan Srichum as an individual business on Dec. 16.
BAYLESS ARCHITECTURE was registered at 135 Claremont Terrace, Santa Cruz, by Bayless Architectural Corporation as a corporation on Dec. 16.
NESTCRAFTERS INC was registered at 6990 Highway 9, Felton, by Nestcrafters Inc as a corporation on Dec. 16.
WITCHY WASH was registered at 640 Amesti Rd., Corralitos, Laura Marie Craig as an individual business on Dec. 17.
MC2 ENGINEERING was registered at 54 Penny Lane, Suite G, Watsonville, by Jose Elias Cosio Ramirez as a general partnership on Dec. 17.
CONCIERGE KITTY CARE was registered at 112 Gail Dr., Felton, by Kathleen Amoret Arratia as an individual business on Dec. 17.
STRAWBERRY HILL was registered at 172 Paulsen Rd., Watsonville, by Cameron Burge as an individual business on Dec. 17.
LA BOBA was registered at 152 Celia Dr., Watsonville, Diana Solorio-rodriguez as an individual business on Dec. 17.
WILDFLOWER TATTOO was registered at 1570 Soquel Dr., Suite 2, Santa Cruz, Brittney Suzanne Caldwell as a general partnership on Dec. 17.
CIRCLE MART was registered at 508 Errett Circle, Santa Cruz, by Circle Mart, LLC as a limited liability company on Dec. 18.
COVE LIFESTYLE BOUTIQUE was registered at 119 Walnut Ave., Santa Cruz, by Gabrielle Margriet Samprucci as an individual business on Dec. 18.
BAGEL CAFE & BAKERY was registered at 1830 Main St., Watsonville, by Bagel Bakery & Cafe, Inc. as a corporation on Dec. 18.
RAMIREZ CONSTRUCTION was registered at 335 East Beach St., Apt. E, Watsonville, Isaac Rafael Ramirez Parra as an individual business on Dec. 19.
THE RESTING WELL LLC was registered at 6265 Highway 9, Felton, by The Resting Well, LLC as a limited liability company on Dec. 20.
VISION ELECTRIC was registered at 3031 Buckingham Ln., Santa Cruz, by Jake Gooch Electric, Inc. as a corporation on Dec. 23.
MC CARTY’S CUSTOM WINDOW COVERINGS was registered at 1224 Soquel Ave., Santa Cruz, Erica Kermode as an individual business on Dec. 23.
EL CAMINO INSURANCE was registered at 40 Brennan St., Watsonville, by Darlene D. Schroeder as an individual business on Dec. 26.
THE SEWING COTTAGE was registered at 338 Rio Del Mar Blvd., Aptos, by Emily Davis Rayray as an individual business on Dec. 26.
BRASS KEY LOCKSMITH was registered at 220 A. Mt. Hermon Rd., Scotts Valley, by Brass Key Inc as a corporation on Dec. 27.
CIRCLE & SQUARE BISTRO was registered at 2904-a Freedom Blvd., Corralitos, by Zalt Solutions LLC as a limited liability company on Dec. 27.
ANDERSON CHRISTIE REAL ESTATE, ANDERSON CHRISTIE REFERRALS was registered at 115 Knight St., Santa Cruz, by Anderson Christie, Inc. as a corporation on Dec. 27.
APTOS ACES BASEBALL CLUB was registered at 114 Zanzibar Dr., Aptos, by Griffin William Guess as a co-partnership on Dec. 27.
NEW VISION was registered at 231 Harbor Beach Ct., Santa Cruz, David Wissink as an individual business on Dec. 30.
SOQUEL AUTO SALES was registered at 1911 Soquel Ave., Santa Cruz, by Fardad Vaziri as an individual business on Dec. 30.
BRASS KEY LOCKSMITH was registered at 220 A Mt. Hermon Rd., Scotts Valley, by Christopher S. Craig as an individual business on Dec. 30.
POWER PLAY PURPOSE, SVC was registered at 430 Valley View Ave., Felton, by Janet Janssen-weyrauch as an individual business on Dec. 31.
CALSHOPS & BEYOND was registered at 117 Redwood Dr., Felton, by Kaveh Nasseri Mashhadi as an individual business on Dec. 31.
FACE BODY AND SOUL was registered at 2715 Porter St., Soquel, by Mercy Tanudjojo as an individual business on Dec. 31.
DJW CONTRACTING, HOMECORE INC. was registered at 804 Estates Dr., Aptos, by Dominic Jackson as an individual business on Dec. 31.
MO’S CLOTHING & ACCESSORIES was registered at 6109 Jason Ct., Aptos, by Daniel Patrick Coombs as an individual business on Dec. 31.
SHELLFISH JEWELRY was registered at 950 Fern Ave., Felton, by Gianna Faith Lapioli as a co-partnership on Dec. 31.
BE READY NOW was registered at 1251 Whispering Pines Dr., Scotts Valley, by Debbie Neuman as a business operated by a married couple on Jan. 2.
McNAMARA ARBOR CARE was registered at 415 Kelly Ln., Bonny Doon, by Daniel Christopher Jr Mcnamara as an individual business on Jan. 2.
CRANE’S ELECTRICAL was registered at 103 Provincetown Ct., Aptos, by Jay Lee Crane as an individual business on Jan. 2.
MAX BUILDERS was registered at 825 Walker Street #102, Watsonville, by Mx Builders Inc as a corporation on Jan. 2.
BAY BRIGHT SWEEPING SERVICES was registered at 2835 Freedom Blvd., Watsonville, by Geovanni Barajas Perez as a co-partnership on Jan. 3.
MADERA BUILDING COMPANY was registered at 7 Palma Ave., Watsonville, by Madera Building Inc as a corporation on Jan. 3.
AMOR ETERNO PERMANENT JEWELRY was registered at 257 Clifford Ave., Apt. D, Watsonville, Margarita Zavala as an individual business on Jan. 3.
HIVE DESIGN was registered at 210 Olive St., Santa Cruz, by Michael Stephen Bencze as an individual business on Jan. 3.
DANI’S HANDYMAN SERVICES was registered at 122 Jaunell Rd., Aptos, by Geronimo Ibanez Aquino as an individual business on Jan. 6.
ENVISION EATS was registered at 152 Grove St., Watsonville, by Andrea Rosas as an individual business on Jan. 6.
APTOS VILLAGE SPA was registered at 8035 Soquel Dr., Suite 37, Aptos, by Fang Wang as a co-partnership on Jan. 6.
CARING KIND, STONY’S RESERVES was registered at 2851 Research Park Dr., Suite D, Soquel, by Stony Cruz LLC as a limited liability company on Jan. 6.
FERRARI BUILDERS INC was registered at 3621 Soquel Dr, Suite 8, Soquel, by Ferrari Builders Inc as a corporation on Jan. 6.
GROWING ADVENTURES was registered at 35 Larkin Valley Rd., Watsonville, by Keri Allen as an individual business on Jan. 7.
HOTLINE CUSTOM DESIGNS was registered at 479 Park Dr., Ben Lomond, by Mike Dawson as an individual business on Jan. 7.
DIAZ AND ASSOCIATES TAX SERVICES was registered at 1040 El Dorado Ave., Santa Cruz, by Fernando Diaz as an individual business on Jan. 7.
WOMB TRIBE was registered at 4435 Diamond St., Apt. 2, Capitola, by Carmen Munoz-sigala as an individual business on Jan. 7.
SYNTHESIZE MARKETING was registered at 960 30th Ave., Santa Cruz, by Amanda Gerstle as an individual business on Jan. 7.
KATHULA ENGINEERING was registered at 1455 High St., Santa Cruz, by Kathula Prudhvi Raj as an individual business on Jan. 7.
KATS CREATIONS BATIKS was registered at 2016 Kinsley St., Santa Cruz, by Trianna Fairuza Carolina Feldthouse as an individual business on Jan. 8.
SENTINEL SELF DEFENSE was registered at 155 S. River St., Santa Cruz, by Naira Tactics LLC as a limited liability company on Jan. 9.
VOLTA, VOLTA AESTHETICS, VOLTA PLASMA, VOLTA VITALITY, VOLTA WELLNESS was registered at 120 Mission St., Santa Cruz, by Volta Vitality LLC as a limited liability company on Jan. 9.
THE DISRUPTORS was registered at 119 Hames Rd., Watsonville, by Justin White as an individual business on Jan. 9.
CECILIA’S HOME DECOR was registered at 2800 South Rodeo Gulch Rd. Suite F, Soquel, by Matias Molina Martinez as an individual business on Jan. 9.
VORTEX VOLLEYBALL was registered at 445 Main St. #401, Watsonville, by Samantha Bethany Castro as an individual business on Jan. 10.
STUDIO NAILS was registered at 7970 A Soquel Dr., Aptos, by Linda Diane Tartala as an individual business on Jan. 10.
FLOR DE MAR was registered at 510 El Salto Dr., Capitola, by Angie Chiuzzi Johnson as an individual business on Jan. 10.
SEAWOLF 13 was registered at 318 Eureka Canyon Rd., Watsonville, by Brent Mitsch as a business operated by a married couple on Jan. 13.
MIX SALE was registered at 126 Montero Ct., Aptos, by Bella Flor De Maria Gonzalez Sanchez as an individual business on Jan. 13.
DWIGHTPAULABUSINESS was registered at 951 30th Ave., Apt. 2, Santa Cruz, by Dwightpaulabusiness LLC as a limited liability company on Jan. 13.
EARL’S HANDYMAN SANTA CRUZ was registered at 212 B Rankin St., Santa Cruz, by Erik Thom as an individual business on Jan. 13.
CUSTOM STORAGE SOLUTIONS was registered at 20 Westgate Dr., Watsonville, by Midcoast Peninsula Investment LLC as a limited liability company on Jan. 13.
SANTA CRUZ CA INK. was registered at 510 Madison St., Watsonville, by Robert L O’brien as an individual business on Jan. 14.
CATALYST CANNABIS DISPENSARY WATSONVILLE was registered at 1324 W. Beach Street, Watsonville, by The Pajaro Inc. as a limited liability company on Jan. 14.
SANTA CRUZ BUSINESS CONSULTANTS was registered at 1324 Warren Dr,, Santa Cruz, by Santa Cruz Business Consultants LLC as a limited liability company on Jan. 14.
GARCIA’S HEALTHY LIFE ORGANICS was registered at 450 Mcquaide Dr., Suite B, La Selva Beach, by Juan L Garcia Mendoza as an individual business on Jan. 14.
ENDLESSLY ENDURING was registered at 718 Cipres St., Watsonville, by Elijah Flores as an individual business on Jan. 14.
BARE- ROOTS BATH & BODY TREATS was registered at 1317 Soquel San Jose Rd., Soquel, by Areli Fentanes Long as an individual business on Jan. 14.
EVOKE PASSION was registered at 500 Brook Ln., Boulder Creek, by Erin Elizabeth Stanley as an individual business on Jan. 15.
SUNRISE FARMS was registered at 225 East Riverside Dr., Apt A, Watsonville, by Nicolas Gonzalez Torres as an individual business on Jan. 15.
Surf City Partners was registered at 420 Santana Ln., Aptos, by Ryan Kirk Denney as an individual business on Jan. 16.
9030 DEVELOPMENT COMPANY was registered at 9030 Soquel Dr., Aptos, by Yiling Cui as a general partnership on Jan. 16.
HEAVENLY HOME ALTARS was registered at 507 Argos Circle, Watsonville, by Dennis A Bird as a general partnership on Jan. 16.
SOULA VOCAL STUDIO, SOULA VOICE AND SOUND was registered at 7310 Mesa Dr., Aptos, by Yanira I Urquhart as an individual business on Jan. 16.
MAGIC DAYCARE was registered at 305 Bree Lane, Apt. G, Watsonville, by Emily M Montoya as an individual business on Jan. 16.

Disclosure: This list is generated by artificial intelligence. We are constantly working to improve the accuracy and quality of our AI-generated content. However, there may still be errors or inaccuracies. If you have any questions or concerns, please contact us at news@lookoutlocal.com.

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