In her weekly roundup, Jessica M. Pasko examines the future of retail in rapidly redeveloping downtown Santa Cruz, news from California Giant Berry Farms and numbers and dates to know in local business.
Jessica M. Pasko
Jessica M. Pasko has been writing professionally for almost two decades. She cut her teeth in journalism as a reporter for the Associated Press in her native Albany, New York, where she covered everything from plane crashes and arts & culture to state politics, including assisting with the coverage of former New York State Gov. Eliot Spitzer’s resignation. After getting her master’s degree at Northwestern University’s Medill School of Journalism, she moved to the West Coast and covered crime and breaking news for the Santa Cruz Sentinel. She has also worked for KION and written for a variety of local, regional and national publications on both coasts, including Evanston Patch, The Good Times, Santa Cruz Waves and many others.
This week in Santa Cruz County business: Santa Cruz County Bank’s merger, local tourism flying high and Humble Sea’s trend-bucking expansion
A merger between two regional banks, big numbers for Santa Cruz County tourism and Humble Sea Brewing taking on San Francisco lead off Jessica M. Pasko’s weekly look at local business. You’ll also find other notes, numbers, dates and events to know.
Santa Cruz County tourism industry marks state’s biggest post-pandemic recovery
In 2023, visitors spent $1.4 billion at Santa Cruz County hotels, restaurants, gas stations, stores and attractions, marking a 35% increase from 2019 pre-pandemic levels – the largest such increase among California’s 58 counties.
Santa Cruz County Bank to merge with Salinas-based 1st Capital Bank
Krista Snelling, president and CEO of both Santa Cruz County Bank and West Coast Community Bancorp, will lead the combined company, which will be headquartered in Santa Cruz.
This week in Santa Cruz County business: Global accolades for Climatize, temporary plans move forward for Capitola Wharf
In her weekly roundup, Jessica M. Pasko notes an armful of honors for a local startup, highlights what’s next for the rebuilding Capitola Wharf and pinpoints numbers and dates to know in the world of Santa Cruz County business.
This week in Santa Cruz County business: Biz help from Bay Fed, Monterey Bay coalition doubles down on electric aircraft, Food Bin vote delayed
In her weekly roundup of local business, Jessica M. Pasko reports on Bay Federal Credit Union adding commercial real estate loans, notes a new effort to boost growth in the airspace occupied by the likes of Joby Aviation and highlights numbers to know and upcoming events.
This week in Santa Cruz County business: Paystand’s progress, food and beverage spots for lease, Joby inks Abu Dhabi partnership
Scotts Valley’s Paystand aims to become the “Venmo of business-to-business payments,” with its latest acquisition, Jessica M. Pasko reports in her latest business roundup. Plus, leases for a downtown Santa Cruz food kiosk and cafes at the Tannery Arts Center and on Cedar Street are up for grabs. And Joby Aviation partners with Abu Dhabi and expands its Marina facility.
With latest acquisition, Scotts Valley’s Paystand works to become the Venmo of business payments
After his family lost their home in the wake of the 2008 financial crisis, Paystand founder and CEO Jeremy Almond went back to school to figure out how to reduce the economy’s reliance on the traditional banking system. Paystand uses blockchain-based technology to allow mid-sized companies to do things like pay vendors directly without having to mail them a paper check or automate payments for recurring bills. Earlier this month, it acquired New York-based Teampay, which brings Paystand’s network of companies to more than a million.
This week in Santa Cruz County business: Cruz Foam’s national deal, REI employees vote to unionize, outdoor dining permit rules still pending approval
Cruz Foam is expanding the reach of its sustainable packaging, the Santa Cruz County labor movement takes another step and the latest chapter in what’s become a complicated transition to outdoor dining in Santa Cruz are all topics in Jessica M. Pasko’s weekly business roundup.
This week in Santa Cruz County business: New fitness center planned for Midtown, Chamber honors local leaders, no ’24 salmon season
In her weekly roundup of local business, Jessica M. Pasko spotlights local gym owners with big plans for a former Rite Aid, covers the Santa Cruz County Chamber of Commerce’s annual gala and runs down names, numbers and dates to know.

