In her weekly roundup of Santa Cruz County business news, Jessica M. Pasko reports on the Aptos mountain biker behind a new sports bra, a big funding round for Westside biotech firm Unnatural Products and numbers and events to know.
Jessica M. Pasko
Jessica M. Pasko has been writing professionally for almost two decades. She cut her teeth in journalism as a reporter for the Associated Press in her native Albany, New York, where she covered everything from plane crashes and arts & culture to state politics, including assisting with the coverage of former New York State Gov. Eliot Spitzer’s resignation. After getting her master’s degree at Northwestern University’s Medill School of Journalism, she moved to the West Coast and covered crime and breaking news for the Santa Cruz Sentinel. She has also worked for KION and written for a variety of local, regional and national publications on both coasts, including Evanston Patch, The Good Times, Santa Cruz Waves and many others.
Aptos mountain biker takes aim at revamping the sports bra with Lume Six
“I’ve always struggled with sports bras,” says Margaux Elliott. “It has felt like I’ve had to choose between comfort and support.” Wanting to bridge that gap put her on the path to starting Lume Six, where she’s aiming to build trust with women tired of bigger brands.
This week in Santa Cruz County business: BlenderCap gets retail deal, RTC names interim director, Community Credit Union preps for move
Two former Apple engineers operating out of Scotts Valley will have their invention in stores across the country, the Santa Cruz County Regional Transportation Commission has a new (interim) boss and facts, figures and dates to know across local business.
Backed by Apple design luminary, Scotts Valley company’s portable blender inks Williams Sonoma deal
Former Apple engineers Matthew Moore and Dakota Adams have found notable backers in the tech community for their cordless blending invention, and have designs on capturing more hearts and minds in 2024 from their headquarters in Scotts Valley.
This week in Santa Cruz County business: Watsonville packaging company marks 100 years, another delay for crab fishermen
In this week’s Santa Cruz County business roundup, Jessica M. Pasko traces the history of Watsonville’s Sambrailo Packaging, has word of another delay for commercial crabbers and charts comings and goings in local biz.
Chances are your strawberries come in one of this 100-year-old Watsonville company’s packages
A fourth generation is now helping to guide the company that began with wooden crates hand-nailed by Charles Sambrailo for Pajaro Valley apple growers in 1923.
This week in Santa Cruz County business: Capitola’s King’s Plaza, cannabis burglaries, math business for sale
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko digs into where pharmacy closures across the county fit into the industry’s challenges nationwide, a slowdown in fall tourism, and the latest businesses opening and closing across the community.
More changes ahead at Capitola’s King’s Plaza Shopping Center with Rite Aid closure
The Rite Aid in King’s Plaza Shopping Center in Capitola is set to close as part of the company’s bankruptcy and restructuring proceedings. The second Rite Aid closure in Santa Cruz County this year comes amid ongoing struggles for retail pharmacies, including falling sales and high debt.
County tests digital wallet for RV permits, secured by blockchain
Interested in applying for a permit for your recreational vehicle? You can now do that through an app on your phone, with the transaction secured by the blockchain thanks to an agreement between Santa Cruz County and a Southern California app developer. Earlier this year, the county board of supervisors approved the use of mobile […]
This week in Santa Cruz County business: County’s digital wallet, downtown housing, Deloitte Fast 500
As we emerge from the COVID-19 pandemic and its lingering effects on economies everywhere, we’ll be taking a closer look at the movers and shakers, the growth of industries, and what’s really driving the Santa Cruz County economy. I’ll be spotlighting some of the biggest areas for opportunity, updates on local development and all things […]

