Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area. Here is what’s new in local business recently. New businesses
Eastside / Live Oak / Pleasure Point
Eastside Santa Cruz, Live Oak and Pleasure Point neighborhoods
Posted inArts & Entertainment
Santa Cruz says goodbye to Oliver Tree in emotional hometown celebration
Friends, family, fans and celebrity collaborators filled UC Santa Cruz’s Quarry Amphitheater to celebrate the life of Santa Cruz musician Oliver Tree in a three-hour memorial that blended music, comedy and heartfelt tributes. The emotional hometown farewell highlighted both Tree’s global impact and the lasting legacy he leaves in the community that shaped him.
Posted inLatest News
Hurricane Fausto pushing dangerous conditions this weekend to Pacific Coast, including rip currents and sneaker waves
A beach hazards statement will be in effect from Saturday morning through Tuesday afternoon for beaches along the Pacific Coast, including Santa Cruz County, warning that Hurricane Fausto could generate dangerous ocean conditions that could sweep people off their feet and pull them into the water.
Posted inRecreation & Sports
Annual Wharf to Wharf Race returns this weekend, set to draw thousands of runners. Here’s what to expect
One of Santa Cruz’s trademark events is back this Sunday, and with it there are expected to be significant traffic delays and road closures in Live Oak and Capitola.
Posted inEvents
Best of Santa Cruz County entertainment, arts & food events this weekend, July 23-26
With the weekend nearly here, check out things to do around Santa Cruz County with a recommendation from Lily Belli and a specially curated list from Lookout’s BOLO events calendar.
Posted inHousing & Development
The unwanted top spot: Santa Cruz County remains most expensive rental market
Santa Cruz County is in first place — but not in a good way. It has once again been named the country’s most expensive rental market, marking four years in a row that it has claimed the top spot.
Posted inArts & Entertainment
The price of power: Santa Cruz Shakespeare delivers a spellbinding ‘Macbeth’
Paul Mullins masterfully directs Shakespeare’s timeless tragedy, pairing exceptional performances with vivid stagecraft and making Santa Cruz Shakespeare’s “Macbeth” a must-see centerpiece of the summer season.
Posted inLatest News
Beyond free access: UC Santa Cruz study exposes the hidden barriers to California’s beaches
A new UC Santa Cruz study reveals that despite California’s strong access laws, historical discrimination, wealth disparities and systemic barriers still make the state’s coastlines overwhelmingly white and affluent.
Posted inArts & Entertainment
‘Much Ado About Everything Right’: SC Shakespeare’s perfect summer comedy
Filled with infectious comedy, colorful design, inspired music and superb performances, Santa Cruz Shakespeare’s “Much Ado About Nothing” is a joyful season opener, Jana Marcus writes, that proves Shakespeare can still leave audiences laughing four centuries later.
Posted inFood & Drink
Why former mayor Don Lane set out to visit 100 ice cream parlors in July
Former Santa Cruz mayor Don Lane is spending July visiting 100 ice cream parlors across California to celebrate National Ice Cream Month and fulfill a longtime dream. Along the way, he’s discovering inventive flavors and raising money for immigrant-focused nonprofits, and returned to Santa Cruz for a National Ice Cream Day crawl.
