In her weekly look at local business, Jessica M. Pasko reports on Paystand expanding payments to include some types of cryptocurrencies, previews a local startup’s appearance on “Shark Tank” and notes the debut of the Lookout List.
Eastside / Live Oak / Pleasure Point
Eastside Santa Cruz, Live Oak and Pleasure Point neighborhoods
Lily Belli on Food: Manresa Bread spreads its wings, Miracle’s Christmas kitsch returning to Abbott Square and getting ready for Thanksgiving
In her Tuesday newsletter, Lily Belli notes Manresa Bread’s move into a bigger space, with a bistro to come, on the Westside, previews the return of Christmas-themed pop-up Miracle to Abbott Square and begins making Thanksgiving plans.
Santa Cruz County business filings: Week of Nov. 11
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
In the Public Interest: After narrow approval of Santa Cruz’s Measure C, Keeley sets sights on addressing concerns of the 46% who voted against it
A weekly look at what’s happening around Santa Cruz County politics & policy from Lookout.
Election 2025: Measure C widens victory with Friday results
Measure C has solidified its lead in Santa Cruz’s competing affordable housing ballot measures, earning 54% of the city’s vote compared to just 12% for Measure B. The measure, expected to raise $4.5 million annually through new property taxes, continues to gain ground as officials tally the remaining 8% of county ballots.
Changing tides in Santa Cruz water management seek to support fish populations in the San Lorenzo
Salmon and trout populations in Santa Cruz’s watersheds, such as the San Lorenzo River, have taken a hit in recent decades. Now, officials at the city’s water department hope that retooling water regulations will help reestablish fish — and build sustainability in Santa Cruz’s water systems.
Santa Cruz County special election 2025: Measure C declares victory
Read the latest updates from the 2025 special election and see the results for Measures B and C in the city of Santa Cruz and California Proposition 50.
Election 2025: Santa Cruz affordable housing advocates celebrate win on Measure C
Santa Cruz voters have approved Measure C, the housing advocate-supported ballot initiative, with more than 53% of the vote, while the competing Measure B, supported by local real estate interests, failed with just 11.9%. County officials continue counting ballots, with the next update on Friday at 4 p.m.
Best 9: Top events for the week ahead in Santa Cruz County arts & entertainment, Nov. 6-13
With the weekend nearly here, check out Wallace Baine’s Best 9 recommendations for things to do around Santa Cruz County via Lookout’s BOLO events calendar.
Santa Cruz, city workers strike tentative agreement; union vote still pending
The City of Santa Cruz and its unionized workers reached a tentative agreement for a new three-year contract that includes cost-of-living adjustments and paid trauma leave, among other conditions. The union will vote on whether to accept the agreement next week.

