Long ago (1885 or 1887 depending on which historian is reminiscing), home-loving and farm-loving Santa Cruz County citizens combined their first efforts to produce what has become the Santa Cruz County Fair and Horse Show. The Fair and Horse Show has been at its present location along Hecker Pass Road (the present East Lake Avenue) […]
Marketing Partners
Setting up for success: The six steps to buying a home in Santa Cruz
Thinking about buying a house? It’s easy right? Well, it’s like hiking a new trail or touring a museum in a foreign country. Even if you have the best maps and equipment, having the right guide is essential because there are bound to be some twists and turns along the way. Here’s my take on […]
Empowering local businesses: What to expect at the Annual Business Expo on September 8th
Ready to get back into the groove? The Santa Cruz County Chamber of Commerce will host its annual county-wide Business Expo on Thursday, September 8th along the historic Santa Cruz Beach Boardwalk, from 4:00 – 7:00 PM. The Chamber’s Business Expo is Santa Cruz County’s largest business event and premier opportunity to connect with businesses, […]
Attention beachgoers: Head to Santa Cruz and save money on the new Highway 17 Beach Express service
Massive waves rolled through the Santa Cruz County coastline Thursday, as forecast by the National Weather Service…
Staying safe on a budget: How to protect your home from California wildfires
Purchasing a home is often the most significant investment a person will make. With the ongoing — and growing — threat of wildfires, how to safeguard that investment is on many homeowners’ minds. Over the past two years, Californians have suffered through seven of the top 20 most destructive fires in the state’s history, including […]
Connecting communities, protecting oceans: Join the 5th Annual Blue Innovation on September 11th
Co-hosted by Santa Cruz County Bank and organized by Santa Cruz Works, everyone is invited to join the 5th Annual Blue Innovation outdoor event on September 11th. Hosted at the incomparable Seymour Marine Discovery Center at UC Santa Cruz, this event will welcome over 3,000 attendees from September 11 – 13 to connect researchers, organizations […]
New Gen Learning: UCSC researchers change the narrative for underserved children’s education
It’s easy to identify the difficulties low-income and minoritized students face in pursuing their academic goals. But what about also identifying their often-overlooked strengths? That’s the focus of UC Santa Cruz’s New Gen Learning, an interdisciplinary research consortium. The group, now in its third year, puts UC Santa Cruz faculty members and graduate students from […]
Housing first, but not housing only: The 5 principles to resolving homelessness in Santa Cruz
Ending a person’s homelessness doesn’t stop at finding that person a stable place to live. In fact, housing is really the beginning of someone’s journey out of homelessness. Santa Cruz County has committed to building more affordable and low income housing over the next several years, including Permanent Supportive Housing for those with ongoing and […]
Local playwrights abound: Creativity showcased at Santa Cruz Shakespeare’s festival, now through August 28
Every year, Santa Cruz Shakespeare brings compelling, thought-provoking productions by Shakespeare and other great playwrights to its outdoor theater in the Audrey Stanley Grove at DeLaveaga Park. This year, Santa Cruz Shakespeare’s 2022 Summer Season is delivering awe-inspiring talent showcased by four Santa Cruz local and regional playwrights. Santa Cruz Shakespeare opened its summer festival […]
Local realtor reveals how recessions can impact a real estate market
New Leaf Community Markets brand manager Lindsay Gizdich said the store is moving from Pacific Avenue in order to have…

