Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Here is what’s new in local business recently.
New businesses
- SHELBY LOCK MUSIC, SILVER MOON SOUND was registered at 100 Lions Field Dr., Santa Cruz, by The Trifolium, LLC as a limited liability company on Feb. 10.
- MY SKIN STUDIOS was registered at 716 Capitola Ave., Suite C, Capitola, by Jennifer Heath as an individual business on Feb. 10.
- ASCEND SANTA CRUZ-KETAMINE ASSISTER THERAPY was registered at 406 Mission St., Suite E, Santa Cruz, by Addiction Change Experts (ace) Medical Inc as a corporation on Feb. 10.
- ASCEND ADDICTION was registered at 40 Penny Lane, Suite 207, Watsonville, by Addiction Change Experts (ace) Medical Inc as a corporation on Feb. 10.
- HARBOR DENTAL was registered at 2112 Soquel Ave., Santa Cruz, by Melanie Vandenberg, Dds, Dental Corp as a corporation on Feb. 10.
- AER INTERPRETING was registered at 18 Eileen St., Watsonville, by Alicia E. Rola as an individual business on Feb. 10.
- MISSION CONSTRUCTION was registered at 115 Belvedere Terrace, Santa Cruz, by Tim Guhin as an individual business on Feb. 10.
- EMFORM DESIGN STUDIO, EMFORM INTERIORS, EMFORM PHOTO was registered at 840 32nd Ave., Apt C, Santa Cruz, by Mathew Park Brown as a business operated by a married couple on Feb. 10.
- OUTROSPECTION PRODUCTIONS was registered at 3901 Terra Lane, Soquel, by Pablo Andres Orozco-castro as an individual business on Feb. 11.
- CENTRAL COAST DIAMON FUSION was registered at 48 N. Rodeo Gulch, Soquel, by John Jay Saggau as an individual business on Feb. 11.
- GBA GREEN CLEANING was registered at 295 Willow Creek Dr., Watsonville, by Guadalupe Vicenta Bautista-jimenez as an individual business on Feb. 11.
- SANTA CRUZ ROOTED REIKI was registered at 2965 Fern Flat Rd., Aptos, by Sophia Margaret Kamenoff as an individual business on Feb. 11.
- SANTA CRUZ CHEVRON was registered at 904 Mission St., Santa Cruz, by Kn Stations LLC as a limited liability company on Feb. 11.
- BEAUTY THERAPY was registered at 9511 Soquel Dr., Ste. A, Aptos, by Julie Bailey as an individual business on Feb. 11.
- TANNERY PRINTS was registered at 1050 River St., Suite 113, Santa Cruz, by Samantha Atkinson as an individual business on Feb. 11.
- DA KINE POOL & SPA SERVICE was registered at 3585 Freedom Blvd., Freedom, by Michael Thomas Jr Cruddas as a general partnership on Feb. 12.
- CAPITOLA GROCERY OUTLET was registered at 1210 41st Ave., Capitola, by Raydean Fresh Inc. as a corporation on Feb. 13.
- MONKEY WRENCH QUILTING AND DESIGN was registered at 270 Stirling Way, Ben Lomond, by Megan Lenore Donohue as an individual business on Feb. 13.
- TEDS EXCELLENT HANDYMAN SERVICES was registered at 520 Jarvis Rd., Santa Cruz, by Theodore Lukey as an individual business on Feb. 13.
- THE DISTRICT was registered at 1220a 41st Avenue, Capitola, by 41st Ave Salon Studios LLC as a limited liability company on Feb. 14.
- CAT CUTILLO PHOTOGRAPHY & VIDEO was registered at 34 Seascape Village, Aptos, by Catherine Cutillo as an individual business on Feb. 14.
- CENTRAL CARE HOME HEALTH SERVICES LLC was registered at 90 Mariposa Ave., Watsonville, by Central Care Home Health Services, LLC as a limited liability company on Feb. 14.
- PITCHING PYGMALION PRESS was registered at 133 Via Novella, Aptos, by Dewayne Albert Mason as a business operated by a married couple on Feb. 14.
- MY THAI BEACH was registered at 207 Esplanade, Capitola, by Bay Thai LLC as a limited liability company on Feb. 14.
- RITE AID #5969 was registered at 1988 Freedom Blvd., Freedom, by Thrifty Payless, Inc. as a corporation on Feb. 14.
- RITE AID #5968 was registered at 6123 Highway 9, Felton, by Thrifty Payless, Inc. as a corporation on Feb. 14.
- RITE AID #5965 was registered at 80 Rancho Del Mar, Aptos, by Thrifty Payless, Inc. as a corporation on Feb. 14.
- VISTA EYE, VISTA EYE CARE, VISTA EYE CENTER, VISTA OPTOMETRY was registered at 1423 Main St., Watsonville, by Green Valley Optometry as a corporation on Feb. 18.
- CALIFORNIA DREAMSCAPES was registered at 11 Buena Vista Dr., Freedom, by Antonio Morales as an individual business on Feb. 18.
- DRAGONFRUIT RESEARCH was registered at 941 Via Tornasol, Aptos, by Dragonfruit Research Solutions, LLC as a limited liability company on Feb. 18.
- DCM RESTORATION AND CONSTRUCTION was registered at 750 Calabasas Rd., Watsonville, by Daniel Charles Meehan as an individual business on Feb. 18.
- WAVE DOG DESIGNS was registered at 200 Madrona Rd., Boulder Creek, by Colin David Denmark as an individual business on Feb. 18.
- COBRA PROTECTIVE SERVICES was registered at 101 Aviation Way, Suite C, Watsonville, by Antonio Gama Munoz as an individual business on Feb. 20.
- TUSCAN PANTRY COLLECTIVE was registered at 2623 Willowbrook Lane, #122, Aptos, by Elizabeth Borelli as an individual business on Feb. 20.
- CHOKE STOKE was registered at 610 Baltusrol Dr., Aptos, by Nicholas Ian Sutton as an individual business on Feb. 20.
- THE GUEST HOUSE YOGA was registered at 738 Chestnut St., Santa Cruz, by Lindy Boisvert as an individual business on Feb. 20.
- SHED CERAMICS was registered at 8549 Glen Arbor Rd., Ben Lomond, by Jamie Danielle Chappell as an individual business on Feb. 20.
- PATRICE RILEY COACHING AND PEER SUPPORT was registered at 311 Bean Creek Rd., #206, Scotts Valley, by Beara Mist LLC as a limited liability company on Feb. 20.
- PARRA’S was registered at 19 Melwood Ct., Watsonville, by Sergio Parra Gonzalez as an individual business on Feb. 20.
- CAPITOLA BOAT AND BAIT was registered at 1400 Wharf Rd., Capitola, by Tdd LLC as a limited liability company on Feb. 21.
- VISION BUILDERS GROUP was registered at 151 Kearney St., Watsonville, by Oscar Escalante as an individual business on Feb. 21.
- CREATIVE DESIGN ENTERPRISES was registered at 79 Alta Dr., La Selva Beach, by Thrive Merchant Consulting LLC as a limited liability company on Feb. 21.
- MR. RESCUE PLUMBING & ROOTER was registered at 1505 Soquel Dr., #44, Santa Cruz, by Mian Ahmed as an individual business on Feb. 21.
- WATER HEATERS RESCUE was registered at 820 Bay Ave., Suite 109d, Capitola, by Mian Ahmed as an individual business on Feb. 21.
- FLOWER CHILD FUDGE was registered at 449 Vista Del Mar Dr., Aptos, by Katherine Belanger as an individual business on Feb. 21.
- RUSTEA’S was registered at 127 Stockton Ave., Santa Cruz, by Kaitlyn Doherty as a co-partnership on Feb. 21.
- BORREGO CREATIVE was registered at 40 Vista Verde Circle, Watsonville, by Gregory Paul Borrego as an individual business on Feb. 21.
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