Good morning! It’s Mar. 4 — here’s what’s going on in your community today…
Mostly cloudy and cool in Watsonville / Pajaro
Today will be mostly cloudy and cool. There is a 1% chance of rain. The high will be 58 with a low of 48. Allergy sufferers beware: there are high amounts of mold in the air. Cloudy now, changing to mostly cloudy at 4 pm.
9 am
50°

Cloudy
11 am
54°

1 pm
56°

3 pm
58°

5 pm
56°

Mostly cloudy
7 pm
51°

Partly cloudy
Looking ahead: Expect showery weather late tonight through Thursday afternoon
Watsonville / Pajaro news
Jenny Im, Pajaro Valley Unified’s chief business officer, resigned after layoff proposals for fiscal stability were rejected, highlighting challenges in filling financial roles amid budget concerns.
Pajaro Valley Unified School District chief business officer resigns after contentious budget vote
By Hillary Ojeda
Mar 4, 2025
What’s new around you
▼︎ police incidents ▼︎ new businesses ▼︎ food inspections ▼︎ events

Read on to see the details about each item…
New local businesses
- A new business named La Casa De Churros was registered at 87 Marin Street, Watsonville CA 95076 on Feb. 24. The business was registered by Jocelyn Lopez-Marinez as an individual business.
- A new business named LOS JACONA MEXICAN FOOD was registered at 1116 Main St., Watsonville CA 95076 on Feb. 25. The business was registered by Johana Orozco Chavez as an individual business.
- A new business named ESMERALDA’S CLEANING SERVICES was registered at 501 S Green Valley Rd., Spc 57, Watsonville CA 95076 on Feb. 27. The business was registered by Esmeralda Avalos Lopez as an individual business.
- A new business named MEALS ON WHEELS FOR SANTA CRUZ COUNTY was registered at 519 Main Street, Watsonville CA 95076 on Feb. 28. The business was registered by Community Bridges as a corporation.
Community crime report
- A 36-year-old man was arrested for DUI after a non-injury collision on March 2 at 8 p.m. near Loma Prieta Avenue and Southbound Holly Drive in Watsonville. He refused to take standard field sobriety tests and was taken for a blood draw. The other person involved in the incident was a 51-year-old woman. (source)
- A 60-year-old was arrested for driving with a suspended license, and a 35-year-old was arrested for outstanding arrest warrants. The arrests happened around 5 p.m. on March 2 near the 1400 block of Freedom Blvd in Watsonville. The person with the warrants was taken in for booking. (source)
- A 38-year-old man was arrested for felony warrants at 4 p.m. on March 2 near the 1900 block of Main St in Watsonville. He was taken to the Santa Cruz County Jail for booking. (source)
- A 19-year-old was arrested for having a stolen vehicle just after midnight on March 2 near the 100 Block of W Beach St in Watsonville. The vehicle belonged to a 28-year-old victim. (source)
- A 20-year-old man was arrested for spray painting gang graffiti on several properties along Coolidge Ave. He was taken to the Santa Cruz County jail. The victims included a 78-year-old woman and a 34-year-old man. The incident, involving vandalism and gang activity, occurred at 5 p.m. on March 1 near Coolidge Ave and Riverside Dr in Watsonville. (source)
- A 25-year-old man was arrested for a misdemeanor warrant on February 28 at 9 p.m. near Main Street and South 2nd Street in Watsonville. (source)
- A 51-year-old man was arrested during a traffic stop for having illegal items, driving with a suspended license due to a previous DUI, and having several misdemeanor warrants. He was given a citation and released at the scene. This happened at 5 p.m. on February 28 near Crescent Dr & Arthur Rd in Watsonville. (source)
- A 43-year-old man was arrested for vandalism and having an outstanding misdemeanor warrant. He was taken to the Santa Cruz County Jail. The vandalism victim was a 61-year-old woman. This incident happened at 4 p.m. on February 28 near the 100 Block of Ninth St in Watsonville. (source)
Roadwork is affecting traffic in the region
- A traffic collision happened today on Highway 1 South near Freedom in Aptos. It involved an unknown truck with a white camper shell, possibly a Toyota. Vehicles were seen braking suddenly. Emergency services were on their way, but no damage was initially found on either side of the highway.
- A lane on South Highway 1 at Soquel Drive is closed for landscape work. The closure is expected to end by 11:59 p.m. March 31.
Things to do in Watsonville / Pajaro

Reyna Grande book signing and reception: “Somewhere We Are Human”
Watsonville Public Library 2nd Floor Community Room 275 Main St #100, Watsonville, CA 95076 March 4, 6:30 PM – March 5, 8:00 PM, 2025 PST
At Watsonville Public Library on Mar. 4
Restaurant inspections
County officials regularly inspect food facilities to ensure compliance with state laws. Here, Lookout Santa Cruz reports both those who have passed the inspections and those that the county deems to have a “major” issue. The county’s full ongoing report can be accessed here.
- Jessica’s Grocery Store, Inc. at 475 Rodriguez St Ste 1, Watsonville, passed a county health inspection on Feb. 28 with no critical issues.
- La Vie Wellness Inc at 170 W Lake Ave Ste A, Watsonville, passed a county health inspection on Feb. 28 with no critical issues.
- Las Palmitas Produce at 347 Rodriguez St Ste 3, Watsonville, passed a county health inspection on Feb. 28 with no critical issues.
- 7-Eleven Store #2368-39689a at 1455 Freedom Blvd, Watsonville, passed a county health inspection on Mar. 3 with no critical issues.
- Francos Enterprises LLC at 1034 Freedom Blvd, Watsonville, passed a county health inspection on Mar. 3 with no critical issues.
Did you know?
Percent of workers who work in retail jobs in your community is
8.7%
Watsonville / Pajaro
compared to…
10%
Santa Cruz County
10%
California
SOURCE: U.S. CENSUS BUREAU
Disclosure: Traffic incidents and police incidents are partially generated by artificial intelligence. We are constantly working to improve the accuracy and quality of our AI-generated content. However, there may still be errors or inaccuracies. If you have any questions or concerns, please contact us.


