Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • INERTIA COMPONENTS was registered at 1334 Brommer St., Suite B6, Santa Cruz, by Zana Fabrication LLC as a limited liability company on April 13.
  • VITALITY MEDICINE was registered at 52 Tanglewood Trail, Santa Cruz, by Evelyn Skultety as an individual business on April 13.
  • CHARLIS DELIVERY SERVICE was registered at 2 Loma Prieta Ave., Freedom, by Janet Munoz as an individual business on April 14.
  • STALLED 2 SALES was registered at 17 Saint Francis Dr., Watsonville, by Pfv Media LLC as a limited liability company on April 14.
  • WILLOWPOND WELLNESS PSYCHOLOGICAL SERVICES was registered at 6530 Highway 9, Felton, by Susan Jane Gulbe Walsh as an individual business on April 15.
  • ED’S CONSTRUCTION SERVICES was registered at 55 Miller Rd., Royal Oaks, by Everardo Mendoza as an individual business on April 15.
  • FRANKY FIREWOOD SALES was registered at 142 Hall Rd., Watsonville, by Daisy Silva-Saldana as an individual business on April 15.
  • SANTA CRUZ TECH CO was registered at 228 Trescony St., Santa Cruz, by Nathan Margolis as an individual business on April 15.
  • CreativeMornings Santa Cruz was registered at 165 Spaten Way, Santa Cruz, by Emily Rose Antflick as an individual business on April 16.
  • BAYVIEW PET CARE PET SITTING AND DOG WALKING was registered at 250 Southwood Dr., Scotts Valley, by Jake Thull as an individual business on April 16.
  • MICHELE CHILDS ENVIRONMENTAL was registered at 15065 Bear Creek Rd., Boulder Creek, by Michele Lyn Childs as an individual business on April 16.
  • TOPSIDE SERVICES LLC was registered at 144 Bay St., Santa Cruz, by Topside Services LLC as a limited liability company on April 16.
  • CLEANING SOLUTIONS MOPA was registered at 120 Raymond St., Santa Cruz, by Alfredo Moya Fonseca as a co-partnership on April 17.
  • GARDENS OF EDEN was registered at 2071 Huntington Dr., Aptos, by Robert William Rule as an individual business on April 17.
  • ADAMS SPEECH THERAPY was registered at 332 Linden St., Santa Cruz, by Laura Elliott Adams as an individual business on April 17.
  • JULIO’S LANDSCAPING was registered at 1099 38th Ave., Spc #39, Santa Cruz, by Julio Hernandez Torres as an individual business on April 17.
  • LOQUAT HEALTH was registered at 2955 Park Ave., Soquel, by Olivia W.r. Baker as an individual business on April 20.
  • DEGRANDE MARKETPLACE was registered at 120 Gail Dr., Felton, by Donna Degrande as an individual business on April 20.
  • CHRYSALIS BLOOM THERAPY was registered at 684 30th Ave., Santa Cruz, by Jessica Marie Ignacio as an individual business on April 20.
  • LONE OAK REAL ESTATE was registered at 501 Soquel Ave., Suite J, Santa Cruz, by The Rezzato Group LLC as a limited liability company on April 21.
  • J AND J DESIGN PRINTING was registered at 70 Mariposa Ave., Suite B, Watsonville, by Jesus Duarte Orozco as an individual business on April 21.
  • RANCHO CERRITOS MHP was registered at 2121 Kralj Dr., Watsonville, by Jc Rancho LLC on April 21.
  • WESTSIDE WINDOWS was registered at 10 Sunlit Lane, Santa Cruz, by Blue Echo, Inc. as a corporation on April 21.
  • TRADER KIKI was registered at 16 Crescent Dr., Scotts Valley, by Kacey Lee Lewis as an individual business on April 21.
  • CROSSFIT APTOS was registered at 7960 Soquel Dr., D1, Aptos, by Strong Ever After LLC as a limited liability company on April 22.
  • LEM O’NADI was registered at 934 Lake Village Dr., Watsonville, by Nadia P. De La Torre as an individual business on April 22.
  • 410 EXTRACTS was registered at 236 Encinal St., Santa Cruz, by SC Bloom Network Inc. as a corporation on April 22.
  • SMALL TOWN COOKIE CO. was registered at 260 Villa Way, Boulder Creek, by Rebecca Wels as an individual business on April 22.
  • THE CAN BUDDY was registered at 207 Spring St., Santa Cruz, by Matthew Peter Stelling as an individual business on April 22.
  • HEALTHY ROOTS TREE CARE was registered at 2317 Vine Hill Rd., Santa Cruz, by Josias M. Harder as an individual business on April 22.
  • WILLOW WORKS was registered at 5980 Highway 9, Felton, by Mariana Catarina Timmer as an individual business on April 22.
  • OCEAN MAHJ was registered at 506 Hampstead Way, Santa Cruz, by Merilee Colle Ferdinand as an individual business on April 22.
  • SANTA CRUZ PAINT CO. was registered at 3912 Portola Dr., S1, Santa Cruz, by Artt Paint Supplies LLC as a limited liability company on April 22.
  • HARVEY WEST STUDIOS was registered at 119 Coral St., Santa Cruz, by 180 Supportive Housing, LLC as a limited liability company on April 22.
  • JOHNNY’S ROAD DAWGS was registered at 1326 El Rancho Dr., Santa Cruz, by John Gambardella as an individual business on April 23.
  • XDALLAS DESIGN was registered at 1646 Dolphin Dr., Aptos, by Dallas John Macdonald as an individual business on April 23.
  • SWINGLINE TREE SERVICES was registered at 11560 Clear Creek Rd., Brookdale, by Feliciano, Jr., Gerard as an individual business on April 23.
  • THE SAWMILL was registered at 15520 Highway 9, Boulder Creek, by Alex Lewis Consulting LLC as a limited liability company on April 23.
  • SMARTWIRE was registered at 153 Marine Parade, Santa Cruz, by Robert Brian Hubbard as an individual business on April 24.
  • METICULOUS MAID was registered at 14785 Big Basin Way, Boulder Creek, by Rachael A. Danckert as an individual business on April 24.
  • Pantoja’s Junk Hauling & Removal was registered at 737 Glemar St., Watsonville, by Jesus E Pantoja Flores as an individual business on April 24.
  • ROOTS BOUTIQUE SALON was registered at 2920 Park Ave., Suite C, Soquel, by Kelli Butcher as an individual business on April 24.
  • Taproot Massage and Wellness was registered at 412 Cedar St., Suite A, Santa Cruz, by Julie Gallant as an individual business on April 24.
  • KARINA GARCIA CPR TRAINING was registered at 582 Arlene Dr., Watsonville, by Karina Garcia as an individual business on April 24.
  • MACKENZIE DONALDSON HAIR was registered at 2920 Park Ave., Suite C, Soquel, by Mackenzie Donaldson as an individual business on April 24.
  • MID-COAST CHARTERS was registered at 111 Rogers Ave., Watsonville, by Kavi Treesong-engel as an individual business on April 24.
  • On Point Wellness was registered at 879 41st Ave., Santa Cruz, by Jordan Michael Boerner as an individual business on April 25.
  • FELTON DONUTS AND PASTRIES was registered at 6259 Graham Hill Rd., Felton, by Veasna Chuop as a business operated by a married couple on April 25.
  • LAND AND LEAF ADVISORY, MOUNTAIN FLOWER FARMS, PURE AQUASCAPES was registered at 110 Brookwood Dr., Santa Cruz, by Sgid, Inc. as a corporation on April 25.

Have news that should be in Lookout Briefs? Send your news releases, including contact information, to news@lookoutlocal.com.

MORE LOCAL COVERAGE