Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Here is what’s new in local business recently.
New businesses
- OLIVIA’S HERITAGE SPA was registered at 2908 Freedom Blvd., Watsonville, by Ngm Group LLC as a limited liability company on July 27.
- SOLINE JEWELRY was registered at 4200 Diamond Street #1, Capitola, by Align Creative LLC as a limited liability company on July 27.
- IMPERIO PAINTING AND GENERAL MAINTNANCE was registered at 789 Green Valley Rd. Spc 64, Watsonville, by Jose De Jesus Rocha Rocha as an individual business on July 27.
- FINANCIAL FREEDOM was registered at 13801 Hutchings Court, Watsonville, by Cuauhtemoc Medina as an individual business on July 27.
- UNCORPRATING was registered at 107 Washburn Ave., Capitola, by John Borgman as an individual business on July 27.
- NP CURA was registered at 6265 Highway 9, Felton, by Melco Nursing, Inc. as a corporation on July 28.
- CENTER OF ATTENTION was registered at 777 Chestnut St., Santa Cruz, by Center Of Attention Family Therapy Incorporated as a corporation on July 29.
- SEA UNIT FISHERIES was registered at 3744 Valera Dr., Soquel, by Brett Maas as an individual business on July 29.
- SUNFLOWER CHILD DEVELOPMENT was registered at 16 Vallecitos Lane, Watsonville, by Sunflower Child Development LLC as a limited liability company on July 29.
- EVERGREEN PATHS was registered at 124 School Lane, Santa Cruz, by Mas Serenity Bookkeeping LLC as a limited liability company on July 29.
- STYLEDXBEE was registered at 130 Roache Rd., Freedom, by Bianca Madrigal-Sandoval as an individual business on July 29.
- THE PIX STUDIO was registered at 1145 Chanticleer Ave., Apt. 8, Santa Cruz, by Miguel Angel Rodriguez Mendez as an individual business on July 30.
- DE COLORES CLAY was registered at 204 Calabasas Rd., Watsonville, by Daniel Casella as a general partnership on July 30.
- SALT & SUMMIT RETREATS was registered at 833 Valencia Rd., Aptos, by Valencia House LLC as a limited liability company on July 31.
- MUTTEER was registered at 621 Paradise Park, Santa Cruz, by Hussein Mohamed as an individual business on July 31.
- Aaliyah’s Catering was registered at 24 Ford St., Apt. G, Watsonville, by Laura Terriquez Gonzalez as an individual business on Aug. 3.
- MOUNTAIN MEDUSA DESIGNS was registered at 150 Taylor Rd., Ben Lomond, by Karen Michelle Oeh as an individual business on Aug. 3.
- BAMBI’S WAG TAXI was registered at 3325 Gross Rd., Santa Cruz, by Kimberly Lynn Bambi Brenkwitz as an individual business on Aug. 3.
- DAGNE & LACY was registered at 331 Martin Dr., Aptos, by Tracey Diane Brosig as a general partnership on Aug. 3.
- SOCKSMITH ON THE WHARF was registered at 1515 Pacific Ave., Santa Cruz, by Socksmith Design, Inc. as a corporation on Aug. 4.
- MAZA MADRE BREAD CO. was registered at 16 Richardson Ave., Freedom, by Maira Alondra Fernandez Nolaso as an individual business on Aug. 4.
- FIREFISH GRILL, GILBERT’S GIFT SHOP, WOODIES CAFE was registered at 25 Municipal Wharf, Santa Cruz, by Mark Gilebrt Enterprises, Inc. as a limited liability company on Aug. 5.
- TONI JULIAN INTERIOR DESIGN was registered at 3929 Mainsail Place, Soquel, by Toni Julian Apgar as an individual business on Aug. 6.
- SANTA CRUZ GARLIC was registered at 343 Soquel Ave., Suite 173, Santa Cruz, by Han Zhang as an individual business on Aug. 6.
- G’S MEXICAN GRUB SPOT was registered at 279 Lucerne Ave., Watsonville, by Gustavo Santillan Regalado as an individual business on Aug. 7.
Have news that should be in Lookout Briefs? Send your news releases, including contact information, to news@lookoutlocal.com.

