Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • PACIFIC LIQUIDATORS was registered at 160 Carol Way, Aptos, by Eric Von Delancey as a general partnership on Jan. 26.
  • SANTA CRUZ BEACHSIDE CONSTRUCTION was registered at 5799 Valley Dr., Felton, by Tiffany Sauce as an individual business on Jan. 26.
  • XICANO SOUL FOOD was registered at 447 McKenzie Ct., Watsonville, by Sergio Jr Garcia as an individual business on Jan. 28.
  • IBLE was registered at 223 Walnut Ave., Apt. E, Santa Cruz, by Julianne Marie Castro as an individual business on Jan. 28.
  • ESSENTIA BODY THERAPY was registered at 556 Ocean Ave., Santa Cruz, by Essentia Massage And Wellness LLC as a limited liability company on Jan. 29.
  • FAMILY TIME VISITATION was registered at 241 Kings Village Rd. #66282, Scotts Valley, by Ashley Cartee as an individual business on Jan. 29.
  • SANTA CRUZ DRAIN PRO, SANTA CRUZ DRAIN PROS was registered at 125 Franklin St., Santa Cruz, by Craig Erickson as an individual business on Jan. 29.
  • COSTA PRODUCTIONS was registered at 314 Rigg St. #D, Santa Cruz, by Alonzo Acosta as an individual business on Jan. 30.
  • TITAL WAVE VENDING LLC was registered at 789 Green Valley Rd. Sp 86, Watsonville, by Tital Wave Vending LLC as a limited liability company on Jan. 30.
  • MITCHELL FABRICATIONS, MITCHELL TECHNOLOGY SERVICES was registered at 300 McEnery Rd., Felton, by Benjamin D. Mitchell as an individual business on Jan. 30.
  • Central Coast Realty, Sunrise Bay Mortgage, Sunrise Mortgage, Sunrise Realty was registered at 538 Main St., Watsonville, 95076 by Lisa Garcia Duque as a corporation on Jan. 30.
  • KINDERBEAN, THE GOOD ANIMAL, LLC was registered at 2485 Smith Grade, Santa Cruz, by The Good Animal, LLC as a limited liability company on Jan. 30.
  • REDWOOD CREEK CONSTRUCTION was registered at 1233 Hillcrest Dr., Felton, by Seacliff Holdings LLC as a limited liability company on Feb. 2.
  • ANGEL NON EMERGENCY TRANSPORT was registered at 28 Crescent Dr., Watsonville, by Maria De Lourdes Oseguera as an individual business on Feb. 2.
  • SANTA CRUZ REHEARSAL STUDIOS was registered at 118 Coral St., Santa Cruz, by Lisa Marie Lincoln as a business operated by a married couple on Feb. 2.
  • CARNAVAL SANTA CRUZ, CARNAVALE SANTA CRUZ was registered at 1040 River St., Apt 222, Santa Cruz, by Jase Earl as an individual business on Feb. 2.
  • TRISHA CONSULTING was registered at 174 Alta Dr., Watsonville, by Trisha Lynn Frauenhofer as an individual business on Feb. 2.
  • A RUG FOR ALL REASONS was registered at 216 Roosevelt Terrace, Santa Cruz, by Susan Judith Brouwer as an individual business on Feb. 2.
  • EHI ERNIE’S HOME IMPROVEMENTS was registered at 13445 W. Park Ave., Boulder Creek, by Ernesto Munoz Moreno as an individual business on Feb. 2.
  • DENTAL HYGIENE STUDIO LLC was registered at 213 Coulson Ave., Santa Cruz, by Dental Hygiene Studio LLC as a limited liability company on Feb. 3.
  • ARIEL XOCHIL COUNSELING was registered at 125 Mission St., Suite 3, Santa Cruz, by Ariel Xochil Grusky Foley as an individual business on Feb. 4.
  • CORRALITOS CREEK APARTMENTS was registered at 125 Pajaro Circle, Freedom, by Corralitos Creek Apartments LLC on Feb. 4.
  • LINCOLN SQUARE was registered at 1202 Lincoln St., Watsonville, by Lincoln Meadows LLC as a corporation on Feb. 4.
  • PACIFIC TERRACE was registered at 131 Landis Ave., Watsonville, by Pacific Terrace Apartments LLC on Feb. 4.
  • SILVERSKYFLOWER CRANIOSACRAL THERAPY was registered at 1672 Calypso Dr., Aptos, by Courtney Yee Chu as an individual business on Feb. 4.
  • PAJARO COURT was registered at 170 Pennsylvania Dr., Watsonville, by Pajaro Court LLC as a corporation on Feb. 4.
  • SEACLIFF HIGHLANDS was registered at 151 Canterbury Dr., Aptos, by Seacliff Highlands Apartments LLC on Feb. 4.
  • GOLDEN BEAR OUTDOOR ADVERTISING was registered at 323 Tolak Rd., Aptos, by Trekking Real Estate, Inc. as a corporation on Feb. 4.
  • TABASA GARDENS was registered at 1482 Freedom Blvd., Watsonville, by Eden Freedom, LLC on Feb. 4.
  • TIERRA LINDA was registered at 490 Beck St., Watsonville, by Tierra Linda LLC on Feb. 4.
  • VISTA VERDE was registered at 45 Stewart Ave., Freedom, by Vista Verde LLC on Feb. 4.
  • BARNES CUSTOM BUILDING was registered at 1940 Alice St., Santa Cruz, by Ryker Barnes as an individual business on Feb. 5.
  • PEOPLES COFFEE was registered at 936 Almar Ave., Santa Cruz, by Westpoint Partners LLC as a limited liability company on Feb. 5.
  • DEEP PURPLE CONSTRUCTION, REDBOOK RESIDENTIAL, TYRONE POWERS NOE was registered at 1205 Broadway, Santa Cruz, by Darius Mohsenin as an individual business on Feb. 5.
  • JRS was registered at 203 Hubbard St., Unit C, Santa Cruz, by Jeremy J Shields as an individual business on Feb. 6.
  • R3 HAULAWAY was registered at 226 Sherman Dr., Scotts Valley, by Paul William Ramos as an individual business on Feb. 6.
  • MELANIE’S ADVOCACY SERVICES was registered at 270 Waugh Ave., Santa Cruz, by Melanie C Jones as an individual business on Feb. 6.
  • SANDIE SCOOPS was registered at 200 Monterey Ave., Suite 4, Capitola, by Village Parlor, LLC as a limited liability company on Feb. 6.
  • HOUND DOG PROCESS SERVICE was registered at 340 Soquel Ave. #205, Santa Cruz, by Amanda D Bermudes as an individual business on Feb. 6.
  • PERPETUAL PANTRY was registered at 196 San Andreas Rd., Watsonville, by Jaclyn Liu as a co-partnership on Feb. 6.

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