Santa Cruz County business filings: Week of Feb. 10

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

• SIRIA’S HAPPY HOUSE DAY CARE was registered at 321 A Carey Ave., Freedom, by Siria Melissa Ramirez Villalobos as an individual business on Jan. 27.
• SAPPY’S SOURDOUGH was registered at 241 Pacifica Blvd., Watsonville, by Lauren Nicole Connie as an individual business on Jan. 27.
• NEW WAVE EVENTS, NIVARA MANAGEMENT SERVICES, ZENITH PERFORMANCE was registered at 32 Seascape Village, Aptos, by Domingo Rivera as an individual business on Jan. 27.
• HARBOR CAFE was registered at 535 7th Ave., Santa Cruz, by LLC. Foustman & Oatey as a limited liability company on Jan. 27.
• SBS CONSULTING was registered at 103 San Vicente St., Davenport, by Timothy Stiene as an individual business on Jan. 27.
• IN-SHAPE FITNESS was registered at 1100 41st Ave., Capitola, by In-shape Solutions, LLC as a limited liability company on Jan. 27.
• #11 HOMERUN CONSTRUCTION was registered at 252 Sweetwater Lane, Ben Lomond, by Maurice Waters as an individual business on Jan. 28.
• TECHNOLOGY SEGUE was registered at 855 Granite Ridge Dr., Santa Cruz, by David D’agosta as an individual business on Jan. 28.
• THIRD COAST SOUL was registered at 206 1st St., Apt. 8, Santa Cruz, by Courtnie Prather as an individual business on Jan. 28.
• SOLAR CONSTRUCTION, SOLCON was registered at 1560 Bulb Ave., Santa Cruz, by Ronald Goad as an individual business on Jan. 29.
• SOUL FREQUENCIES WELLNESS was registered at 20 Palma Ave., Watsonville, by Adam Myers as an individual business on Jan. 29.
• SANDOVAL NURSERY was registered at 165 Robin Meadow Lane, Watsonville, by Efren Sandoval Garcia as an individual business on Jan. 30.
• OMIZU CONSULTING was registered at 2917 Crocker Ct., Aptos, by Garrett Goto as an individual business on Jan. 30.
• ECO WATER HEATERS was registered at 2151 Delaware Ave. Bldg 1, Santa Cruz, by Jason Allison as an individual business on Jan. 30.
• CONSTRUCTSY CONSTRUCTION COMPANY was registered at 24 Airport Rd., Freedom, by Sergio Carrillo Garcia as an individual business on Jan. 30.
• LOVE ANIMALS BENEFIT SHOP was registered at East Cliff Drive, East Cliff Village, Santa Cruz, by Lea Marie Goodman as an individual business on Jan. 30.
• CALIFORNIA DREAMING was registered at 6273 A Hwy 9, Felton, by Heidi Elayne Hart as an individual business on Jan. 31.
• THE BURNING EMBER was registered at 938 Bay St., Santa Cruz, by Charese Lapreal Marie Allen as an individual business on Jan. 31.
• INSPIRED ADHD & LIFE COACHING was registered at 215 Robideaux Rd., Aptos, by Martina Schilling as an individual business on Jan. 31.
• BLUE ZONE WATERS WESTSIDE was registered at 1715 Mission St., Santa Cruz, by Victoria Colhoun as an individual business on Jan. 31.