Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • AMERICAN SIGN LANGUAGE SANTA CRUZ was registered at 1146 Soquel Ave. #2087, Santa Cruz, by Julius Everette Satterlee as an individual business on Feb. 23.
  • REDWOOD PLUMBING, DRAIN AND SEWER was registered at 3 Camp Evers Lane, Scotts Valley, by Redwood Pipe And Drain, Inc. as a corporation on Feb. 23.
  • SHEBREH KALANTARI-JOHNSON, SHEBREH KALANTARI-JOHNSON CONSULTING was registered at 219 National St., Santa Cruz, by Midline LLC as a limited liability company on Feb. 23.
  • GENERATION ELECTRIC, GENERATION ELECTRIC SOLUTIONS was registered at 990 Kings Highway, Boulder Creek, by Generation Electric Solutions LLC as a limited liability company on Feb. 23.
  • COOPER ST LOGIC SHOP was registered at 101 Cooper St., Santa Cruz, by Dylan Patrick Webster as an individual business on Feb. 23.
  • DY ELECTRICAL INC was registered at 1060 Roberts Rd., Ben Lomond, by Dan Young Electric Inc. as a corporation on Feb. 23.
  • AGRI PACIFIC MORTGAGE COMPANY, AGRI PACIFIC TRADING COMPANY was registered at 480 West Beach St., Watsonville, by Agri Pacific, LLC as a limited liability company on Feb. 24.
  • RED QUEEN STUDIOS was registered at 2016 Ocean Street Ext., Santa Cruz, by Heather McDougal as an individual business on Feb. 24.
  • OLIO’S was registered at 1060 River St. Unit 112, Santa Cruz, by Olios LLC as a limited liability company on Feb. 24.
  • CallSaver, CallSaver.ai was registered at 2101 Vine Hill Rd., Santa Cruz, by Prosimian Labs LLC as a limited liability company on Feb. 25.
  • FULL TILT RENTAL, PINDERELLA’S PLAYROOM was registered at 16 Crescent Dr., Scotts Valley, by Kacey Lee Lewis as an individual business on Feb. 26.
  • KOREY KEYTON, PSYD was registered at 2425 Porter St., Suite 18, Soquel, by A Professional Corporation Korey Keyton Psychologist as a corporation on Feb. 26.
  • PAINTED PONY COOKIE COMPANY was registered at 129 Lapis Dr., Watsonville, by Kelli Locatelli as an individual business on Feb. 26.
  • TACOS EL CAZADOR was registered at 16 Gardner Ave., Watsonville, by Diego Armando Ramirez Garcia as a general partnership on Feb. 26.
  • VIVOWELL PHYSICAL THERAPY was registered at 310 Pennsylvania Ave., Santa Cruz, by Natalia Aguero Tinsey as an individual business on Feb. 26.
  • MIRROR VANITY was registered at 278 Green Valley Rd., Freedom, by Eileens Exhibit LLC as a limited liability company on Feb. 27.
  • VENADO BOOTS was registered at 56 Blanca Lane, Watsonville, by Jared Gonzalez Arenas as a general partnership on Feb. 27.
  • PRECISION PATCHWORKS was registered at 240 Buck Knoll Rd., Boulder Creek, by Alex Ahrens as an individual business on Feb. 27.
  • SUNRISE BOOKKEEPING was registered at 1802 Coast Rd., Santa Cruz, by Madeline Roe as an individual business on March 2.
  • FISCHER REAL PROPERTY was registered at 1205 Freedom Blvd., Suite 2, Watsonville, by Joshua Fischer as an individual business on March 2.
  • LINDA ROSE DESIGN WORKS was registered at 8050 Soquel Dr., Suite D, Aptos, by The Meltzer Company as a corporation on March 2.
  • WILDFLOWER LEARNING CIRCLE was registered at 3960 Empire Grade, Santa Cruz, by Heather Odegard as an individual business on March 2.
  • BE LOVE was registered at 1030 River St. Apt 120, Santa Cruz, by Mouhamed Farah Ba as an individual business on March 2.
  • STEVEN MCMURTRIE DBA HAINES REALTY was registered at 90 Mariposa Ave., Watsonville, by Haines Realty as a corporation on March 3.
  • LITTLE ACORNS MONTESSORI was registered at 1215 Chanticleer Ave., Santa Cruz, by Bmorr Education, Inc. as a corporation on March 3.
  • QUAIL HOLLOW MONTESSORI was registered at 187 Laurel Dr., Felton, by Bmorr Education, Inc. as a corporation on March 3.
  • EVERY PHASE TRANSITIONS was registered at 121 Tamalpais Ct., Aptos, by Every Phase LLC as a limited liability company on March 3.
  • THE OTHER SIDE PUBLISHING was registered at 1015 King St., Santa Cruz, by Martha Nino as an individual business on March 4.
  • LION HEART CONSTRUCTION was registered at 9961 Monroe Ave., Aptos, by Jason Paul Miller as an individual business on March 6.
  • WESTMONT OF SANTA CRUZ was registered at 5630 Soquel Dr., Soquel, by Rsf Viii Soquel Opco, LLC as a limited liability company on March 6.
  • HAIR BY GRISELDA, HAIRCUTS BY GRISELDA was registered at 1950 Main St., Watsonville, by Griselda Hernandez as an individual business on March 6.
  • SUE SEELY COACHING was registered at 4730 Jewel St., Capitola, by Susan M. Seely as an individual business on March 6.
  • DBA HAINES REALTY, STEVEN MCMURTRIE was registered at 90 Mariposa Ave., Watsonville, by Haines Realty as a corporation on March 6.
  • GALAXY AUTO WASH was registered at 320 East Lake Ave., Watsonville, by Sergio Medina Angeles as an individual business on March 6.
  • HOLISTIC WELLNESS WITH LAUREN was registered at 125 Mission St., Suite 3, Santa Cruz, by Lauren Nicole Webb as an individual business on March 6.
  • BOULDER CREEK MAINTENANCE AND SERVICE was registered at 17990 Highway 9, Boulder Creek, by Maribel Perez-Alvarez as a business operated by a married couple on March 6.

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