Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • SOFT LANDINGS DOULA & PERINATAL SERVICES was registered at 12 Crescent Dr., Scotts Valley, by Grace Chen-Darrow as an individual business on March 16.
  • CLEAR VISION MORTGAGE was registered at 4061 Soquel Dr., Soquel, by Sunrise Bay Mortgage Inc as a corporation on March 16.
  • PACIFIC HAULING was registered at 160 Carol Way, Aptos, by Maria Lydia Habr as an individual business on March 16.
  • BLACK DIAMOND FINANCIAL ADVISORY was registered at 1013 Live Oak Ave., Santa Cruz, by Theodore Monohon as an individual business on March 17.
  • GRAYTECH was registered at 6 Deerfield Dr., Scotts Valley, by David Rennie Gray as an individual business on March 17.
  • BAY AREA ORTHOBIOLOGICS was registered at 2425 Porter St., Suite 17, Soquel, by Pc The Osteopathic Way as a corporation on March 18.
  • PACIFIC COWBOYS was registered at 214 Wixon Ave., Aptos, by Zade Stone-Hinds as an individual business on March 18.
  • WESTSIDE WINDOWS was registered at 10 Sunlit Lane, Santa Cruz, by Eric William Drake Tucker as an individual business on March 18.
  • STANDARD 8, STNDRD 8, STNDRD VIII was registered at 163 Silverwood Dr., Scotts Valley, by Cre8f8 Holdings, LLC as a limited liability company on March 18.
  • BROCCOLI BARREL REMEDIES was registered at 1051 41st Ave., Santa Cruz, by Frank Guzman Cook as an individual business on March 19.
  • PONTE BONITA was registered at 251 E Lake Ave., Unit 3, Watsonville, by Ariane Encizo Felix as an individual business on March 19.
  • KIND GUIDES was registered at 110 Palo Verde Terrace, Santa Cruz, by Karen Lynn Menehan as an individual business on March 19.
  • HOLLISTER MOBILE AUTO GLASS, MONTEREY MOBILE AUTO GLASS, SANTA CRUZ MOBILE AUTO GLASS was registered at 23 A Kilburn St., Watsonville, by Guillermo Pineda as an individual business on March 20.
  • ARTING WAYS was registered at 5151 Soquel Dr., Soquel, by Arting Ways, LLC as a limited liability company on March 20.
  • VOYAGESCHOLAR was registered at 411 Ventana Way, Aptos, by Mark D. Junod as an individual business on March 20.
  • STIRRED AND STYLED was registered at 490 Brier Dr., Boulder Creek, by Stirred And Styled LLC as a limited liability company on March 20.
  • DEBUT, DEBUT ULTRASOUND BOUTIQUE was registered at 6101 Gushee St., #472, Felton, by Debut & Co LLC as a limited liability company on March 23.
  • ALLTRONICS REPAIR SHOP, ALLTRONICS TV REPAIR was registered at 11 E. Lake Ave., Watsonville, by Adrian Carreno Diaz as an individual business on March 23.
  • JOHN F WISE was registered at 669 Bronte Ave., Watsonville, by John F. Wise as an individual business on March 24.
  • SC GLASSWORKS was registered at 677 Beach Dr., Watsonville, by SC Glassworks LLC as a limited liability company on March 25.
  • ACOSTA CONSTRUCTION was registered at 5098 Wilder Dr., #2, Soquel, by Juan Carlos Acosta Trejo as an individual business on March 25.
  • SILVER SCROLL GAMING was registered at 190 Railroad Ave., Ben Lomond, by Gianna Goodpaster as an individual business on March 25.
  • DENTISTRY FOR ANIMALS-APTOS was registered at 8035 Soquel Dr., #45, Aptos, by Animal Dermatology Group, Inc. as a corporation on March 25.
  • SOQUEL CREEK REDWOOD was registered at 200 7th Ave., Suite 190, Santa Cruz, by Aden Dahar Cury as a general partnership on March 25.
  • R & D MOTORSPORTS was registered at 3301B Portola Drive, Santa Cruz, by Lozano Motorsports Inc as a corporation on March 25.
  • CALIFORNIA LIFE CARE MEDICAL CLINIC was registered at 9571 Highway 9, Ben Lomond, by California Rehab Physicians Professional Corporation as a corporation on March 25.
  • KATE’S CURIO was registered at 509 Bay Ave., Capitola, by Foof And Goose Enterprises LLC as a limited liability company on March 25.
  • TerraNova Law was registered at 10 A Kenyon Ave., Watsonville, by Katiana Gonzalez as an individual business on March 26.
  • ADVANCED MOBILE DENTAL HYGIENE PRACTICE OF ROYA HAMLABADI, RDHAP was registered at 318 Cider Court, Scotts Valley, by Roya Hamlabadi as an individual business on March 27.

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