Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Here is what’s new in local business recently.
New businesses
- LUMANI was registered at 2606 Paul Minnie Ave., Santa Cruz, by Austin Acosta as an individual business on Nov. 10.
- WATSONVILLE CAFE & GRILL was registered at 410 Rodriguez St., Watsonville, by David Velasco-Morales as an individual business on Nov. 10.
- RECESSION STORM CONSULTING was registered at 7265 Hihn Rd., Ben Lomond, by Experiventures Inc. as a corporation on Nov. 10.
- SASSY SOPHISTICATION CREATIONS was registered at 78 Vista St., Watsonville, by Sarah Ellen Sherwood as an individual business on Nov. 10.
- BIRRIA Y TACOS DE COCULA ES EL MARIACHI was registered at 224 Sebastian Lane, Watsonville, by Mayra Tapia Diaz as a co-partnership on Nov. 10.
- CHRISTIAN-MARIO-GARCIA-&-BRO’S was registered at 135 Felix St., Unit #3, Santa Cruz, by Christian Mario Garcia as an individual business on Nov. 10.
- CC FLOORING was registered at 416 Airport Blvd., Watsonville, by Misael Villegas Cruz as a general partnership on Nov. 12.
- ZAMBRANO DRYWALL was registered at 2627 Mattison Lane # 11, Santa Cruz, by Sergio Daniel Zambrano Alonso as an individual business on Nov. 12.
- ATLAS ALL TERRAIN CRANE was registered at 783 San Andres Rd., Watsonville, by Lawrence Thomas Berent as an individual business on Nov. 13.
- HEALING RAYNE was registered at 122 Jessie St., Santa Cruz, by Naraya Rayne as an individual business on Nov. 13.
- LUMA REPS was registered at 16 Manzanita Ave., Mount Hermon, by Mar Lighting, Inc. as a corporation on Nov. 13.
- MONA LIZA was registered at 110 Capitola Ave., Suite 1, Capitola, by Liza Cecil Milburn as an individual business on Nov. 13.
- BROOKTREE, LLC was registered at 5 Brooktree Lane, Santa Cruz, by Brooktree, LLC as a limited liability company on Nov. 13.
- GYMNASTIC MOVEMENT ARTS was registered at 4160 Jade St., Spc 55, Capitola, by Melinda Lee Moxley as an individual business on Nov. 13.
- READY OR NOT was registered at 528 Monterey Dr., Aptos, by Advanced Emergency Response LLC as a limited liability company on Nov. 14.
- CLIENTSHIELD was registered at 516 Escalona Dr., Santa Cruz, by Grayson Hayden Enterprises LLC as a limited liability company on Nov. 14.
- LONE WOLF ADVENTURES ONE IS ENOUGH was registered at 2024 Koopmans Ave., Santa Cruz, by John David Biakanja as an individual business on Nov. 14.
- FUTURE FORWARD AUTOMOTIVE was registered at 52 Brennan St., Watsonville, by Antonio Hurdiera Gonzalez as an individual business on Nov. 14.
- BC MEDIA was registered at 113 Prospect St., Watsonville, by Bazinga Media LLC as a limited liability company on Nov. 14.
- CROSSFIT SEABRIGHT was registered at 1619 Seabright Ave., Santa Cruz, by Seabright Strength And Wellness, LLC as a limited liability company on Nov. 14.
- E.R.I.K.A. STRATEGIES CONSULTING LLC was registered at 250 Main St., Unit 44, Ben Lomond, by E.r.i.k.a. Strategies Consulting LLC as a limited liability company on Nov. 14.
- TRANSCENDENT PHYSICAL THERAPY was registered at 208 Sand St., Aptos, by Tiffany April Leamer as an individual business on Nov. 17.
- ISABELLA’S KITCHEN was registered at 136 Pajaro Lane, Apt 102, Freedom, by Isabel Zamora Contreras as an individual business on Nov. 17.
- COAST DENTAL HYGIENE PRACTICE OF ANDREA LEON-AVILES RDHAP was registered at 626 McKenzie Ave., Watsonville, by Andrea Leon-Aviles as an individual business on Nov. 17.
- MULBERRY GALLERY, THE MULBERRY GALLERY was registered at 3065 Porter St., Suite 106, Soquel, by Barbara D Crawford as a business operated by a married couple on Nov. 17.
- E H I ERNIE’S HOME IMPROVEMENTS was registered at 13445 W. Park Ave., Boulder Creek, by Ernesto Munoz Moreno as an individual business on Nov. 17.
- THE MISSING SPOKE was registered at 318 Pacific Ave., Santa Cruz, by Christian Schubert as an individual business on Nov. 17.
- SANTACRUZROOFS was registered at 1710 Alice St., Apt. 2, Santa Cruz, by Carlos A Ortiz Villanueva as an individual business on Nov. 17.
- FACES OF SANTA CRUZ was registered at 107 Dakota Ave., Santa Cruz, by Nuz, Inc. as a corporation on Nov. 17.
- SNACK SHACK VENDING was registered at 4425 Clares St. #18, Capitola, by Lynn Book as an individual business on Nov. 18.
- GONG CHA was registered at 1431 Main St., Watsonville, by Gomez-mccaleb, LLC as a limited liability company on Nov. 18.
- CATRINAS CLEANING SERVICES was registered at 1221 San Jose Rd., Soquel, by Teresa Arellano Munoz as an individual business on Nov. 19.
- TOP USA was registered at 27 W Beach St., Watsonville, by Top Usa Co, Inc as a corporation on Nov. 19.
- WIN HOME INSPECTION SANTA CRUZ was registered at 315 Poppy Way, Aptos, by New Day Group Inc as a corporation on Nov. 20.
- SIRIUSLY GOOD WI-FI was registered at 81 Grace Way, Scotts Valley, by James A. Stewart as an individual business on Nov. 20.
- INGRAINED DESIGN was registered at 260 Anchorage Ave., Santa Cruz, by Hannah Stowell O’Neal as an individual business on Nov. 20.
- CHARGER BOLT FAMILY was registered at 1504 Bay St., Unit 5, Santa Cruz, by Mary Hernandez as an individual business on Nov. 21.
- CHRISTINE CHARTER MOORHEAD GLASS ART was registered at 125 Garden Lane, Boulder Creek, by Christine Charter Moorhead as an individual business on Nov. 21.
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