Santa Cruz County business filings: Week of Sept. 9

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

COMFORT MECHANICAL SERVICE INC. was registered at 38 Browns Valley Rd., Watsonville, by Comfort Mechanical Service Inc. as a corporation on Aug. 25.
HATLESKOG BOOKS was registered at 152 Peck Terrace, Santa Cruz, by James B. Petersen as an individual business on Aug. 25.
THE KEY SOCIETY ESCAPE ROOMS was registered at 3543 La Madrona Dr., Santa Cruz, by The Key Society LLC as a limited liability company on Aug. 25.
SANTA CRUZ JIU JITSU & MMA was registered at 1200 17th Ave. #126, Santa Cruz, by Nicolas Jean Bellito as an individual business on Aug. 25.
DON JOSE AUTO SALES was registered at 445 Arthur Rd., Watsonville, by Juana Arevalo Garcia as a business operated by a married couple on Aug. 25.
MILA BEAN CRAFTS, MILA BEAN CROCHET was registered at 5610 Scotts Valley Dr., Ste. B, Scotts Valley, by Rejane Petersen as an individual business on Aug. 25.
JALISCO RESTAURANT was registered at 618 Main St., Watsonville, by Ramiro Romo as a business operated by a married couple on Aug. 25.
SmoGrown was registered at 300 Petery Lane, Aptos, by Elizabeth L. Smolanovich as a business operated by a married couple on Aug. 26.
FAIRFIELD INN & SUITES was registered at 2956 Mission St., Santa Cruz, by Lotus Management, Inc. on Aug. 26.
NEW BRIGHTON DENTAL was registered at 824 Bay Ave., Suite 30, Capitola, by Ryal Lloyd as a general partnership on Aug. 26.
PHAT BABY CUSTOMS was registered at 498 Fall Creek Dr., Felton, by Riley Stewart Park as an individual business on Aug. 27.
BROOKDALE DINER INC was registered at 11570 Highway 9, Brookdale, by Brookdale Diner Inc as a corporation on Aug. 27.
THE RIVER RUN BROOKDALE INC was registered at 11570 Highway 9, Brookdale, by The River Run Brookdale Inc as a corporation on Aug. 27.
MISS HONEY’S GARAGE was registered at 9225 Newell Creek Rd., Ben Lomond, by Umma Olcese as an individual business on Aug. 27.
THE GREEN SPOT was registered at 1100B Fair Ave., Santa Cruz, by West Cliff Provisions Inc as a co-partnership on Aug. 27.
CACTUS CORNER MARKET was registered at 3125 Freedom Blvd., Watsonville, by Yousef Albarati as a business operated by a married couple on Aug. 28.
JAM Performance Marketing Solutions was registered at 2630 Orchard St., Spc. 6, Soquel, by Jacob Adam Montoya as an individual business on Aug. 28.
BLUE LAVA CAFE was registered at 2121 41st Ave., Suite 107, Capitola, by So Cool Brothers LLC as a limited liability company on Aug. 29.
EARNED AND SECURE REVERSE MORTGAGE was registered at 350 Pennsylvania Ave., Santa Cruz, by Dan Joy Realty & Alliance Home Loans Group as a corporation on Aug. 29.
CONCRETE FLOWER COLLECTIVE, CONCRETE FLOWER LABS was registered at 321 10th Ave., Santa Cruz, by Harper-glantz LLC as a limited liability company on Aug. 29.
CONSCIOUS CREATIONS was registered at 1601 Harper St., Santa Cruz, by Joshua Keen Server as an individual business on Aug. 29.
SANTA CRUZ PROCESS SERVER was registered at 3030 Browns Lane, Unit A, Soquel, by Jenna McKeon as an individual business on Sept. 2.
ASSIDUOUS WINES was registered at 1008 Cayuga St., Santa Cruz, by Mayo Cellars LLC as a limited liability company on Sept. 2.
FELTON ACE HARDWARE was registered at 6123 Highway 9, Felton, by Scarborough Lumber And Building Supply, Inc. as a corporation on Sept. 2.
PACIFIC AGING SUPPORT SERVICES was registered at 101 Cooper St., Santa Cruz, by William Reynolds Davis as an individual business on Sept. 2.
STUDIO TAMORE was registered at 135 Red Fox Ridge, Watsonville, by Alya Tamore as an individual business on Sept. 3.
LIFE WITH GOD RESOURCES was registered at 455 Enos Lane, Watsonville, by Theodore Myer as an individual business on Sept. 3.
BLAZE AND GRAZE was registered at 634 St. Augustine Ave., Santa Cruz, by James Crowley as a general partnership on Sept. 3.
INFRA-WEST CONSULTING was registered at 130 Centennial St., Santa Cruz, by Infra-west Inc. as a corporation on Sept. 3.
5150 GUY was registered at 501 Plum St. #46, Capitola, by Anthony Delzompo as an individual business on Sept. 3.
TRIPLE J HANDYMAN SERVICES AND MAINTENANCE was registered at 2220 Chanticleer Ave. #16, Santa Cruz, by Joshua Joel Jordan as an individual business on Sept. 4.
SHAWNEE MORA CONSULTING was registered at 115 McDonald Rd., Aptos, by Shawnee Lauren Reah Mora as an individual business on Sept. 4.
TACOS MORENO 3 was registered at 201 Esplanade, Capitola, by Gabriela Castro as a general partnership on Sept. 4.
EPIQUE PROPERTY MANAGEMENT was registered at 1003 41st Ave., Santa Cruz, by Paul Locatelli as an individual business on Sept. 5.
MOLE TAMALES TONITA was registered at 615 Brewington Ave., Watsonville, by Antonia Gonzalez as an individual business on Sept. 5.