Santa Cruz County’s 2024 crop report shows local farm production up 13% — led by booming berry, nursery and produce yields — while timber values fell nearly 20%.
Agriculture
Posted inFood & Drink
Santa Cruz County agriculture industry valued at $1.6 billion, report shows
A new report reveals that Santa Cruz County’s agriculture industry contributes nearly $1.6 billion annually to the local economy — far beyond the $654 million crop value noted in the annual report — thanks to the inclusion of processing, jobs and ripple effects like local spending.
Posted inLatest News
Santa Cruz County Farm Bureau honors Jacobs Farm del Cabo founders as 2025 Farmers of the Year
The Santa Cruz County Farm Bureau has honored Larry Jacobs and Sandra Belin, co-owners of Jacobs Farm del Cabo, as the organization’s 2025 Farmers of the Year, citing their leadership in agriculture locally and well beyond county borders over the past several decades.
Posted inWatsonville / Pajaro
Driscoll’s patent battle over strawberry varieties stalls in federal court
A federal court has effectively ended a Driscoll’s lawsuit against a rival strawberry breeder, rejecting the Watsonville giant’s claims that California Berry Cultivars infringed on its proprietary fruit varieties.