Posted inPolitics & Policy

Coke, Pepsi and Red Bull spend big to defeat Santa Cruz’s soda tax

A key pre-election campaign finance reporting deadline on Thursday revealed that the biggest players in America’s soft drink industry, including the parent companies of Coke, Pepsi, Dr Pepper and Red Bull, have donated nearly $1 million to defeat a city of Santa Cruz ballot measure this fall that would enact a special tax on sugary drinks.

Posted inPolitics & Policy

Despite different backgrounds, Monica Martinez and Christopher Bradford aim to ‘fight the status quo’ in District 5

In the first of two Lookout Santa Cruz County supervisor candidate forums, District 5 hopefuls Monica Martinez and Christopher Bradford spoke Wednesday about the many issues affecting mountain communities, from failing roads and tight budgets to the seemingly never-ending rebuilding process following the 2020 CZU fires. Both positioned themselves as outsiders hoping to bring change to county government.

Posted inPolitics & Policy

CZU convinced Christopher Bradford that county government needs fundamental change

Despite a long career exclusively in the private sector, Boulder Creek resident Christopher Bradford is running an underdog campaign for District 5 Santa Cruz County supervisor. After he and his family lost their home in the 2020 CZU fires, Bradford’s experience with intransigent county bureaucracy convinced him he needed to lend his talents to making government work better for his neighbors.

Posted inPolitics & Policy

‘We’re only here for a moment’: The urgency behind Monica Martinez’s bid for Santa Cruz County supervisor

Encompass CEO Monica Martinez finds herself on the final leg of a head-to-head race to replace outgoing, three-term District 5 county supervisor Bruce McPherson and represent a large swath of the Santa Cruz Mountains and the communities along the Highway 9 corridor. Juggling her role as an executive, candidate and mother, Martinez said she feels a sense of urgency to bring a cultural shift in county politics and what people come to expect from their supervisors.

Posted inOpinion from Community Voices

Santa Cruz County voters feel good about our government – that is the lesson I take from March 5 elections 

Lookout politics columnist Mike Rotkin sees a clear message from Santa Cruz County voters: They are not looking for big change. The top vote-getters among county supervisor candidates all have government experience – or endorsements from those in power. One change Rotkin is celebrating, however, is electing at least one woman – and quite likely two – to the board of supervisors in November.

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