Kim De Serpa believes her 14 years on the Pajaro Valley Unified School District board of trustees and her job as a clinical social worker and hospital leader give her insights the Santa Cruz County Board of Supervisors needs. She says she has more than 30 years of experience, an understanding of budget and a deep concern for people.
Election 2024
Bruce Jaffe for District 2 supervisor: I have 21 years of experience with water, know how to collaborate and understand climate issues
Bruce Jaffe, who has been elected six times to the Soquel Creek Water District board of directors, believes his experience, understanding of climate issues and ability to form coalitions make him an ideal candidate.
David Schwartz for District 2 supervisor: I am not a career politician and will find ways to fix roads, rethink homelessness and eliminate budget waste
David Schwartz, an accountant who has lived in Santa Cruz County for 30 years, argues his fiscal responsibility and outsider status make him the best candidate for District 2. He has never held political office. He plans to focus on roads, housing and eliminating waste. He is against Measure K, the county’s half-cent sales tax increase and says leadership is about trust, compassion and listening.
Tony Crane: ‘I don’t want to win’ for District 2 supervisor. ‘My goal is to bring accountability back to our county.’
Tony Crane, a candidate for District 2 county supervisor, explains how the improper placement of an eight-bed mental health facility pushed him to run for office. He says he does not hope or expect to win.
Kristen Brown for District 2 supervisor: We need someone ready to start on Day 1
Editor’s note: Lookout editors wanted to give you a chance to hear from candidates directly. But we also did not want them to simply repeat their campaign slogans. So we asked them a single question: “How will you provide the sort of leadership our community needs and how are you prepared to meet the moment […]
In the Public Interest: Lookout forums continue, Measure M for Maybe, what mountain voters want
In his weekly newsletter covering Santa Cruz County politics and policy, Christopher Neely previews a pair of Lookout election forums this week, digs into what Measure M might and might not mean, talks to voters in the Santa Cruz Mountains about what they’re looking for in their new District 5 county supervisor and more.
Measure M — Santa Cruz’s height limit and affordability measure — is the Measure of Much Debate, Many Questions and Murky Answers
We won’t know the true impact of Measure M unless it goes active. Here’s what we do know on its key questions: height, affordability and the possible dilemma of the 7-foot fence. On March 5, voters in the city of Santa Cruz will have to decide how to cast their ballots.
Measure M: We need to trust voters to decide about building heights
Retired urban planner Frank Barron makes the case for Santa Cruz’s ballot Measure M. “The voters should be allowed to have a say when developers want to build high-rises taller than the already generous height limits under current zoning,” he writes. He refutes arguments against M by progressive economist Richard McGahey, who studies cities and equality and is a senior fellow at the New School’s Schwartz Center.
Election 2024: In the post-CZU Santa Cruz Mountains, rugged individualism meets bureaucratic red tape
As District 5 voters prepare to cast their votes for a new county supervisor, no issue stands more prominently than Santa Cruz County’s failure to shepherd through a more efficient rebuild after the 2020 CZU fire. Voters in the Santa Cruz Mountains say it’s time to fundamentally change government.
Gail Pellerin declines to comment on Big Oil investments, but maintains strong support from Santa Cruz
Assemblymember Gail Pellerin held financial stakes in Big Oil and other companies that conflict with her strong environmental stance, a Los Angeles Times investigation showed. However, Santa Cruz’s support for Pellerin, who declined to speak on the subject, appears to not have wavered.

