Posted inPolitics & Policy

‘Not a normal campaign’: Santa Cruz’s Measure Z soda tax tests the limits of grassroots vs. industry titans

Santa Cruz’s Measure Z proposes a 2-cents-per-fluid-ounce tax on sugar-sweetened beverages that could bring in an estimated $1.3 million in revenue, but it’s drawn a fierce battle between Big Soda opposition and local supporters. As the city tests the limits of California’s tax laws, broader implications could follow for other communities.

Posted inOpinion from Community Voices

Yes on Q: Our forests, rivers, coast and community need more climate resilience – and we need local funding to do it

Santa Cruz County needs more ways to fight “weather whiplash,” and advocates believe Measure Q is the answer. The measure on November’s ballot establishes a dedicated fund for proactive work to protect our natural water sources, ocean and beaches, as well as investments in wildfire risk reduction, wildlife habitat enhancement and improvement of parks. It has widespread support from elected leaders and environmental groups. Sarah Newkirk, executive director at the Land Trust of Santa Cruz County, retired water resources manager John Ricker and Jared Childress, program manager for the Central Coast Prescribed Burn Association, argue that it will help us better prepare for an uncertain future of climate-induced change.

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