From selling tlacoyos, tamales and empanadas alongside her mother on the streets of Mexico City to stalls at Watsonville farmers markets and now restaurants including downtown Santa Cruz’s El Huarache, Juliette Govea and her family members oversee a sprawling food business.
Farmers Market Fridays
Made with free-range sheep milk, Garden Variety Cheese proves it’s anything but
Garden Variety Cheese has been a farmers market mainstay for over a decade. The cheese brand is the brainchild of Rebecca King’s Monkeyflower Ranch, based in Royal Oaks. Along with sheep cheese and yogurt, King sells pork, lamb and eggs.
From cod to squid salad, H&H Fresh Fish offers more than just salmon at Santa Cruz County farmers markets
H&H Fresh Fish started off as a way for Hans Haveman to sell his salmon catch. Now, it mostly gets its catch from other local fishers. H&H has expanded to more than a dozen different farmers markets from Aptos to Oakland, as well as a main location at the Santa Cruz Harbor.
A bagel evolution: Holey Roller reborn as Laundromat Bagels, adds S.F. restaurant
A Santa Cruz County farmers market favorite, Laundromat Bagels (formerly Holey Roller Bagels) has officially opened its new restaurant, The Laundromat SF, in the Outer Richmond neighborhood of San Francisco.
Farm-to-coffee cup: Three Americas
Given how ubiquitous coffee is — perhaps you’re drinking a cup as you read this — how often do you consider where it comes from? Three Americas, which operates a stand at the Aptos farmers market, challenges us to ask exactly that.
Ashby Confections: Small-batch, handmade treats to satisfy any sweet tooth
Jennifer Ashby’s team at Scotts Valley-based Ashby Confections offers up an array of confections made from locally sourced chocolate and draws inspiration for fruit-flavored candies from the berries and citrus grown on farms around Santa Cruz County.
The Fruition-farmers connection: A pandemic lifeline — and a source of fruits that distinguish its beers
The Santa Rosa plum brew is a local fave, but other flavors emerge when regulars provide bulk produce like candy cap mushrooms or avocado for beermaking at Watsonville’s Fruition Brewing, where the tie that binds the brewery and local farmers is a strong one.
Thirty-nine years in the making, Billy Bob Orchards offers 22 apple varieties through fall and winter
How do you match your taste buds to the apples of the moment? Karen Peixoto and Watsonville’s Billy Bob Orchards, fixtures at several Santa Cruz County farmers markets, will help you find the perfect pairings.
Hakouya spreads the word on miso
The mother-and-son team behind Hakouya has gone beyond their local favorite miso dressing to sell a wider array of traditional and not-so-traditional miso products — including their own take on amazake, a fermented rice drink.
Seaquoia harvests the deep (under the bay) forests to produce captivating edible kelp
Seaquoia, a homegrown seaweed merchant, is one of the only of its kind around Monterey Bay, and sells a wide range of products made from wild kelp.

