Enzo Pelliccia’s Emozioni Patisserie looks to import the finest standards of French and Italian deserts to Live Oak. “It kinda scares me,” he says of opening amid the pandemic. “But at the same time it gives me strength and the power to do this. I need to do it.”
Local Business
Workers at iconic Bookshop Santa Cruz vote to unionize
Employees at Bookshop Santa Cruz voted by a count of 18-10 to joined the Communications Workers of America. Now, they enter into contract negotiations with Bookshop for a long-term contract
‘Four mayors’ event links up Brooks, Dutra, Meyers & Timm to talk with Lookout, chamber
The mayors of Capitola, Watsonville, Santa Cruz and Scotts Valley will join Lookout and the Santa Cruz County Chamber of Commerce for a 90-minute event this Friday, Feb. 5, at 1 p.m. Here’s how to sign up.
Bill Welch’s greatest hits: The Moe’s Alley maestro runs down his all-time favorite acts
Bill Welch of Moe’s Alley looks back on 28 years of live performances and remembers the performers that made his job magical
Waiting for showtime: When, where and how will live music return to Santa Cruz?
SPECIAL REPORT: Santa Cruz’s famously diverse and buzzing live-music scene has been in deep hibernation. Club owners and music producers are confident it will emerge from the pandemic slump, but when, how, and what it will look like remain open questions.
PPP window likely to be extended through May; how program has impacted business owners here
Hundreds of millions of dollars flowed to Santa Cruz County companies during the first round of the Paycheck Protection Program. With the pandemic still an economic drag, many are heading back for another potential round of funding — and now they’ll likely have more time.
‘Absolutely essential, especially now’: Year-round farmers’ markets a steadying force
Santa Cruz County’s winter farmers’ markets provide ‘arguably a safer shopping environment,’ one proprietor says. But they also tie together a healthy community of like-minded people who strongly believe in their essential-ness amid the pandemic.
A ‘full reverse’: California joblessness spiked in December, thwarting recovery
Much of December’s distress was driven by hotels and restaurants closing, as tourism and business travel failed to bounce back and dining out was restricted.
Tapping the post-pandemic market: Tony & Alba’s owners to launch new Twig’s Tap House
New Leaf Community Markets brand manager Lindsay Gizdich said the store is moving from Pacific Avenue in order to have…
California counties ‘Flying the plane as we build it’ in a plodding vaccine rollout
In California, the largest vaccination campaign in U.S. history is run largely by the same overworked and underfunded local health departments tasked with COVID-19 testing and contact tracing. It’s a daunting undertaking as the pandemic continues to surge.

