Santa Cruz County added 700 jobs in February, the first full month of the new Trump administration. But the region’s tourism shows warning signs as hotel revenue drops and forecasters predict a decline in international travelers to the U.S.
Local Business
H&H Fresh Fish Co. plans second seafood market on Santa Cruz’s Westside
Nearly 20 years after establishing a seafood market in the Santa Cruz Harbor, H&H Fresh Fish Co. is planning to open a second location in Santa Cruz’s Westside neighborhood this summer. Co-owner Hans Haveman said the decision to open the satellite location was motivated by concerns about how the Murray Street Bridge construction project will affect H&H’s original market in the harbor.
Eaters Digest: Food treats at Cameron Marks
A splurge at Westside boutique Cameron Marks is Lily Belli’s Friday newsletter treat, and you’ll also find weekend event recommendations and stories you might have missed.
Watsonville weighs hotel tax-sharing plan to spur economic growth
Watsonville officials are exploring tax-sharing agreements and other incentives to attract more three- and four-star hotels to the area in hopes of boosting tourism, jobs and increasing the city’s $1.6 million annual hotel tax revenue.
This week in Santa Cruz County business: New Toadal Fitness opens downtown as Lincoln Ave. location shutters; uncertain times for day laborers
In her weekly look at local business, Jessica M. Pasko has an update on Toadal Fitness’ moves, what Santa Cruz County day laborers are seeing and names, numbers and dates to know.
Lily Belli on Food: Second Harvest’s Operation Bridge the Gap, tiny fishing nonprofit’s outsized impact, spring happenings
News, notes, events, recommendations and more from around Santa Cruz County food & drink, via Lookout correspondent Lily Belli.
As Murray Street Bridge project breaks ground, harbor businesses worry about impact
With the huge Murray Street Bridge retrofit project about to commence, effectively turning the corridor into a construction site for nearly the next three years, some Santa Cruz Harbor businesses are getting increasingly worried about how the long project will affect their livelihoods.
From crisis to comeback: How a tiny nonprofit is working to save Monterey Bay’s fishing industry
It’s an era of few wins for Monterey Bay’s fishing industry, but the Monterey Bay Fisheries Trust, a nonprofit that supports local fishers and sustainability in the bay, is enjoying some success and looking ahead. With partners like Second Harvest Food Bank, the trust’s community seafood program has tripled the amount of locally caught fish provided to needy families in the past two years. This year, it’s working with data scientists and economists to see how it can replace industry infrastructure lost over the past two decades, and grow it for the future – all while prioritizing the health of Monterey Bay.
Eaters Digest: Six food & drink events this spring
Now that spring is officially here, Lily Belli has six food & drink events to celebrate the season around Santa Cruz County.
Best of Santa Cruz County food & drink events, March 21-27
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County in the coming week, plus more listings from Lookout’s BOLO events calendar.

