The company that owns the Santa Cruz Beach Boardwalk will pay $5.9 million to settle a class-action lawsuit claiming that it cheated employees out of overtime pay and failed to follow California labor law in other ways, including allowing meal and rest breaks. After legal fees, employees who worked at Seaside Company locations from July 25, 2019, through Aug. 11, 2024, will receive a combined $3.5 million.
Santa Cruz Beach Boardwalk
Posted inLatest News
High temps drove strong summer Santa Cruz tourism season
High temperatures drove growth in tourism for Santa Cruz County this summer, as inland California residents fled to the coast.
Posted inBusiness & Technology
Job fair will be held Thursday at Boardwalk’s Cocoanut Grove
One of Santa Cruz County’s longest-running annual job fairs will be held from 4 to 6 p.m. Thursday, Oct. 10, at the Cocoanut Grove at the Santa Cruz Beach Boardwalk at 400 Beach St.
Posted inArts & Entertainment
Tiffany will perform Saturday at Santa Cruz Beach Boardwalk Pride Day
Tiffany, of 1980s pop “I Think We’re Alone Now” and “Could’ve Been” fame, will perform as the Santa Cruz Beach Boardwalk celebrates Pride Day on Saturday. She’ll perform a free concert from 6 to 7:30 p.m. on the Boardwalk’s main stage. A DJ will perform from 2 to 4 p.m., and informational booths on LGBTQ+ issues and resources will be available from 11 a.m. to 4 p.m.
Posted inArts & Entertainment
Summer guide: Your top events in the Santa Cruz summer
From music, beer, art and wine festivals to an array of entertainment at the Beach Boardwalk, ambitious productions on local stages and annual traditions like the Wharf to Wharf race, summer options are virtually endless in Santa Cruz County (and beyond).
Posted inArts & Entertainment
Motion Pacific dance studio struggles to find new home
Motion Pacific will have to be out of its Front Street studio space — its home since 2011 — by Sept. 30. The building’s owner is Santa Cruz Seaside Co., the parent company of the Santa Cruz Beach Boardwalk. Seaside spokesperson Kris Reyes said, “Our plan is to use the space to support Boardwalk operations.”
Posted inArts & Entertainment
Happy Birthday, baby: Santa Cruz’s enduring symbol, the Giant Dipper, hits the century mark
Santa Cruz’s most identifiable icon will celebrate its 100th birthday Saturday with a ceremony and fireworks, and ahead of the milestone, Wallace Baine not only talked to some of those who know and love the Giant Dipper best, he also got a close-up look that few who haven’t worked at the Beach Boardwalk have experienced.
Posted inFood & Drink
Boardwalk celebrates Giant Dipper centennial with custom craft beer by Discretion Brewing
In honor of the Giant Dipper roller coaster’s 100th birthday, the Santa Cruz Beach Boardwalk teamed up with Discretion Brewing in Soquel to brew a commemorative beer. Giant Dipper Golden Ale will be released May 18 and will be available through the summer.
Posted inFood & Drink
After Boardwalk lease shock, Hot Dog on a Stick’s Allison Twisselman talks reaction, next moves
News broke this week that the Santa Cruz Seaside Company would not renew Twisselman Enterprises’ lease for Hot Dog on a Stick or its three other food booths. The local, family-run business had been a tenant at the Santa Cruz Beach Boardwalk for 90 years. Fourth-generation Allison Twisselman says the outpouring of community support from former employees and customers is “bittersweet.”
Posted inFood & Drink
‘Very much a shock’: Twisselman Enterprises booted from Boardwalk after 90 years in business
After 90 years in business, Twisselman Enterprises is ending its operations at the Santa Cruz Beach Boardwalk after its lease was unexpectedly not renewed by the Santa Cruz Seaside Company. Twisselman Enterprises operated four concession stands serving food, including the iconic Hot Dog On A Stick, which opened in 1934.