The Westside’s Unnatural Products lands $45 million more for its work to develop treatments for certain types of rare cancers and diseases, Jessica M. Pasko reports in her weekly survey of local business. Downtown Santa Cruz housing plus names, numbers and dates to know are also on the menu.
Santa Cruz County business roundup
Posted inBusiness & Technology
This week in Santa Cruz County business: Wonderfil’s mission to reduce single-use plastics, Tesla dealership coming to Capitola, Joby-Archer feud heats up
A Westside startup making inroads in cutting down single-use plastics, a new tenant in Capitola’s King’s Plaza Shopping Center and the latest chapter in an electric air taxi rivalry are all included in this week’s look at Santa Cruz County business from Jessica M. Pasko.
Posted inBusiness & Technology
This week in Santa Cruz County business: La Selva drone developer clears hurdle; funding for Scotts Valley energy company; Joby, Uber unveil new app
A key milestone for Parallel Flight Technologies, $140 million for Heron Power Electronics Company and another step forward for Joby Aviation are among the topics in this week’s look at local business from Jessica M. Pasko.
Posted inBusiness & Technology
This week in Santa Cruz County business: New owners for Santa Cruz Rehearsal Studios; Activity Ally aims to help parents find activities for their kids
A key piece of Santa Cruz’s music culture is under new ownership, Jessica M. Pasko reports in her weekly look around local business. She also spotlights a new site that aims to be a repository for children’s activities in the area.
Posted inBusiness & Technology
This week in Santa Cruz County business: La Selva Beach drone company inks Spanish partner; Watsonville’s economic matchmaker
Parallel Flight Technologies has enlisted help in adapting its Firefly drone for maritime environments, Jessica M. Pasko reports in this week’s look around Santa Cruz County business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby lawsuit against Archer Aviation moves to federal court; residents sound off on Catalyst demolition
Jessica M. Pasko’s weekly look at local business includes an update on Joby Aviation’s suit alleging corporate espionage by a competitor and recaps a contentious meeting on the fate of a downtown Santa Cruz landmark.
Posted inBusiness & Technology
This week in Santa Cruz County business: Meeting scheduled for proposed housing at Catalyst site; national retailer marks Santa Cruz debut
The Santa Cruz community gets a chance next week to learn more about the development proposed for the site of The Catalyst nightclub, Jessica M. Pasko reports in her weekly look at local business. Meanwhile, home decor and retail chain Anthropologie is set to open on Pacific Avenue on Wednesday.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby expands in Ohio, national recognition for local astronomers, longtime music rehearsal space hits market
Santa Cruz-based Joby Aviation has purchased a second manufacturing facility in Ohio, the American Astronomical Society honors three UC Santa Cruz scientists and Santa Cruz Rehearsal Studios is up for sale – Jessica M. Pasko has all that and more in his weekly look at local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Regional air corridor project closer to kickoff; new vendors sought for Abbott Square
State efforts to create special aerial pathways among the airports in Watsonville, Salinas, Marina and Hollister could get off the ground as soon as the end of January, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Looking back at the businesses that opened in 2025
While 2025 saw many beloved businesses shutter, the year also welcomed many new ones, from retailers to restaurants, entertainment to fitness, all helping shape that uniqueness that is the Santa Cruz County business economy. As we close out the final day of the year, here’s a glance at some of the businesses we gained.