A key piece of Santa Cruz’s music culture is under new ownership, Jessica M. Pasko reports in her weekly look around local business. She also spotlights a new site that aims to be a repository for children’s activities in the area.
Santa Cruz County business roundup
Posted inBusiness & Technology
This week in Santa Cruz County business: La Selva Beach drone company inks Spanish partner; Watsonville’s economic matchmaker
Parallel Flight Technologies has enlisted help in adapting its Firefly drone for maritime environments, Jessica M. Pasko reports in this week’s look around Santa Cruz County business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby lawsuit against Archer Aviation moves to federal court; residents sound off on Catalyst demolition
Jessica M. Pasko’s weekly look at local business includes an update on Joby Aviation’s suit alleging corporate espionage by a competitor and recaps a contentious meeting on the fate of a downtown Santa Cruz landmark.
Posted inBusiness & Technology
This week in Santa Cruz County business: Meeting scheduled for proposed housing at Catalyst site; national retailer marks Santa Cruz debut
The Santa Cruz community gets a chance next week to learn more about the development proposed for the site of The Catalyst nightclub, Jessica M. Pasko reports in her weekly look at local business. Meanwhile, home decor and retail chain Anthropologie is set to open on Pacific Avenue on Wednesday.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby expands in Ohio, national recognition for local astronomers, longtime music rehearsal space hits market
Santa Cruz-based Joby Aviation has purchased a second manufacturing facility in Ohio, the American Astronomical Society honors three UC Santa Cruz scientists and Santa Cruz Rehearsal Studios is up for sale – Jessica M. Pasko has all that and more in his weekly look at local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Regional air corridor project closer to kickoff; new vendors sought for Abbott Square
State efforts to create special aerial pathways among the airports in Watsonville, Salinas, Marina and Hollister could get off the ground as soon as the end of January, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Looking back at the businesses that opened in 2025
While 2025 saw many beloved businesses shutter, the year also welcomed many new ones, from retailers to restaurants, entertainment to fitness, all helping shape that uniqueness that is the Santa Cruz County business economy. As we close out the final day of the year, here’s a glance at some of the businesses we gained.
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This week in Santa Cruz County business: Joby ramps up for 2026, its target year for commercial service launch; looking at businesses that closed in 2025
In her weekly look at local business, Jessica M. Pasko reports on where Joby Aviation stands ahead of what’s poised to be a big year for the Santa Cruz-based company, reviews closures around the county and highlights names and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: County ranked in GoFundMe’s top 10 for donations; investors snapping up local homes
An annual report from crowdfunding and fundraising platform GoFundMe spotlights big generosity from our small county, Jessica M. Pasko reports in her weekly look at local business. She’s also got news on real estate trends, dates, names and numbers to know and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Surf Skull’s new take on a surf helmet; considering The Catalyst; latest tourism stats
Jessica M. Pasko dives into the story behind the surf helmet a Santa Cruz company pitched on a recent episode of “Shark Tank,” explores The Catalyst’s iconic status and highlights numbers, names and events to know on the local business scene.