A trio of lawsuits for a Watsonville berry giant, compounding woes for apple farmers in South County and beyond and numbers, names and dates to know – Jessica M. Pasko has it covered in her weekly survey of the Santa Cruz County business scene.
Santa Cruz County business roundup
Posted inBusiness & Technology
This week in Santa Cruz County business: Diving into the 2026 county workforce report; downtown development signs first retail client
Jessica M. Pasko crunches the latest county jobs numbers, notes Bookie’s Pizza’s impending move to a new Pacific Avenue development and highlights other local comings and goings in her latest business roundup.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby and Toyota to partner on manufacturing, Driscoll’s faces pesticide backlash, economic woes drive slowdown on local granny units
Jessica M. Pasko gives you the latest in local business news, including Joby Aviation and Toyota expanding their partnership, Driscoll’s facing a new class action lawsuit over pesticide use, and upcoming events.
Posted inBusiness & Technology
This week in Santa Cruz County business: Capitola Wharf business faces uncertain future; Aptos Village business owners and RTC head to court
A proposed new policy regarding leases of city-owned property has the owner of Capitola Boat & Bait worried her business could be priced off the wharf, Jessica M. Pasko reports in her weekly column.
Posted inBusiness & Technology
This week in Santa Cruz County business: Santa Cruz-based crowdfunding site, Sea Dubs mark milestones; next steps for Pajaro Valley apple growers
In her weekly look at local business, Jessica M. Pasko notes highlights for Climatize and the Santa Cruz Warriors, what South County farmers are hearing in the wake of bad news from Martinelli’s and plenty more comings, goings and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Events aim to boost visitors to Seabright amid latest Murray Street Bridge closure; air corridor project underway; Joby-Archer lawsuit developments
With the Murray Street Bridge set to be closed through September, business owners and community leaders have plans to bring visitors to the neighborhoods around the Santa Cruz Harbor this summer. Jessica M. Pasko’s weekly look at local business also includes updates on a project to connect four regional airports, including Watsonville’s; legal jabs between air mobility rivals; and plenty more names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Planning commission weighs next steps for Front & Laurel project; apple farmers face shift as Martinelli’s cancels contracts
This week in local business, Jessica M. Pasko has the latest on a proposed mixed-use development in downtown Santa Cruz, a seismic development for South County apple growers and names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Tourism officials focusing on regional visitors amid rising fuel costs; Diversity Center unionizes
Jessica M. Pasko takes the pulse of Santa Cruz County tourism ahead of the crucial summer visitor season, notes another local unionization effort and relays names, dates and numbers to know from the county business scene.
Posted inBusiness & Technology
This week in Santa Cruz County business: Tourism saw growth in ’25 despite tariff, immigration concerns; farmers fear fertilizer, fuel hikes as growing season kicks off
A fifth consecutive year of growth for area tourism and the impact of the war in Iran on Santa Cruz County agriculture lead off Jessica M. Pasko’s weekly survey of local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Save the Catalyst ballot drive comes up short; proposal to help small winemakers heads to Assembly
In her weekly look at local business, Jessica M. Pasko reports on efforts to preserve a historic downtown Santa Cruz music venue, state Sen. John Laird’s bill to help the wine industry, a boost for Santa Cruz County cannabis and more.
