In her weekly look at local business, Jessica M. Pasko reports on a proposed six-story mixed-use development in Santa Cruz, Joby Aviation’s latest maneuvers and names, numbers and dates to know.
Santa Cruz County business roundup
This week in Santa Cruz County business: Volunteer Center names new director as longtime exec retires; new life ahead for Casalegno’s market
Shawn Peterson takes over for Karen Delaney at a powerhouse local nonprofit, a revival for a Soquel institution and names, numbers and dates to know – Jessica M. Pasko runs it all down in her weekly survey of Santa Cruz County business.
This week in Santa Cruz County business: Local nonprofit partners to help veterans transition into aviation careers; rental market takes dubious top honors for most expensive in the nation
In her latest business column, Jessica M. Pasko highlights a tricounty nonprofit aiming to give veterans more career opportunities, along with dates to keep in mind and more.
This week in Santa Cruz County business: Deeper look at recent Driscoll’s litigation; Pajaro Valley apple growers face increasing challenges
A trio of lawsuits for a Watsonville berry giant, compounding woes for apple farmers in South County and beyond and numbers, names and dates to know – Jessica M. Pasko has it covered in her weekly survey of the Santa Cruz County business scene.
This week in Santa Cruz County business: Diving into the 2026 county workforce report; downtown development signs first retail client
Jessica M. Pasko crunches the latest county jobs numbers, notes Bookie’s Pizza’s impending move to a new Pacific Avenue development and highlights other local comings and goings in her latest business roundup.
This week in Santa Cruz County business: Joby and Toyota to partner on manufacturing, Driscoll’s faces pesticide backlash, economic woes drive slowdown on local granny units
Jessica M. Pasko gives you the latest in local business news, including Joby Aviation and Toyota expanding their partnership, Driscoll’s facing a new class action lawsuit over pesticide use, and upcoming events.
This week in Santa Cruz County business: Capitola Wharf business faces uncertain future; Aptos Village business owners and RTC head to court
A proposed new policy regarding leases of city-owned property has the owner of Capitola Boat & Bait worried her business could be priced off the wharf, Jessica M. Pasko reports in her weekly column.
This week in Santa Cruz County business: Santa Cruz-based crowdfunding site, Sea Dubs mark milestones; next steps for Pajaro Valley apple growers
In her weekly look at local business, Jessica M. Pasko notes highlights for Climatize and the Santa Cruz Warriors, what South County farmers are hearing in the wake of bad news from Martinelli’s and plenty more comings, goings and dates to know.
This week in Santa Cruz County business: Events aim to boost visitors to Seabright amid latest Murray Street Bridge closure; air corridor project underway; Joby-Archer lawsuit developments
With the Murray Street Bridge set to be closed through September, business owners and community leaders have plans to bring visitors to the neighborhoods around the Santa Cruz Harbor this summer. Jessica M. Pasko’s weekly look at local business also includes updates on a project to connect four regional airports, including Watsonville’s; legal jabs between air mobility rivals; and plenty more names, numbers and dates to know.
This week in Santa Cruz County business: Planning commission weighs next steps for Front & Laurel project; apple farmers face shift as Martinelli’s cancels contracts
This week in local business, Jessica M. Pasko has the latest on a proposed mixed-use development in downtown Santa Cruz, a seismic development for South County apple growers and names, numbers and dates to know.

