State efforts to create special aerial pathways among the airports in Watsonville, Salinas, Marina and Hollister could get off the ground as soon as the end of January, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
Santa Cruz County business roundup
Posted inBusiness & Technology
This week in Santa Cruz County business: Looking back at the businesses that opened in 2025
While 2025 saw many beloved businesses shutter, the year also welcomed many new ones, from retailers to restaurants, entertainment to fitness, all helping shape that uniqueness that is the Santa Cruz County business economy. As we close out the final day of the year, here’s a glance at some of the businesses we gained.
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This week in Santa Cruz County business: Joby ramps up for 2026, its target year for commercial service launch; looking at businesses that closed in 2025
In her weekly look at local business, Jessica M. Pasko reports on where Joby Aviation stands ahead of what’s poised to be a big year for the Santa Cruz-based company, reviews closures around the county and highlights names and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: County ranked in GoFundMe’s top 10 for donations; investors snapping up local homes
An annual report from crowdfunding and fundraising platform GoFundMe spotlights big generosity from our small county, Jessica M. Pasko reports in her weekly look at local business. She’s also got news on real estate trends, dates, names and numbers to know and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Surf Skull’s new take on a surf helmet; considering The Catalyst; latest tourism stats
Jessica M. Pasko dives into the story behind the surf helmet a Santa Cruz company pitched on a recent episode of “Shark Tank,” explores The Catalyst’s iconic status and highlights numbers, names and events to know on the local business scene.
Posted inBusiness & Technology
This week in Santa Cruz County business: Demolition, relocation eyed for Catalyst; Westside revitalization story; new wine district moves forward
A Silicon Valley developer has proposed demolishing the historic downtown Santa Cruz home of The Catalyst nightclub and erecting a new seven-story, mixed-use building, Jessica M. Pasko reports in her weekly survey of local business. She’s also got news from the Westside, on the local wine industry and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Roller Palladium marks 75 years; Joby accuses rival of stealing trade secrets
The timeless charm of the Santa Cruz Roller Palladium remains a strong pull as it hits a milestone, Jessica M. Pasko reports in her weekly look at local business. She’s also got news on Joby Aviation, a labor deal in Watsonville and names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Midtown business improvement district on pause; Santa Cruz city workers OK deal
A business improvement district for Santa Cruz’s Midtown area is on hold to allow for more discussion, Jessica M. Pasko reports in her weekly look at local business. She’s also got an update on a new contract for some unionized city workers, a deal for the Santa Cruz startup that appeared on “Shark Tank” and plenty more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Local fintech company’s latest acquisition; startup pitches surf helmet on ‘Shark Tank’
In her weekly look at local business, Jessica M. Pasko reports on Paystand expanding payments to include some types of cryptocurrencies, previews a local startup’s appearance on “Shark Tank” and notes the debut of the Lookout List.
Posted inBusiness & Technology
This week in Santa Cruz County business: Capitola Mall redevelopment inches forward; Driscoll’s pledges $5M for new campus farm store in SLO
The Capitola Mall’s future as a housing development is on the agenda for the city’s planning commission this week, Driscoll’s invests at Cal Poly and a commercial crabbing delay are all in focus in Jessica M. Pasko’s weekly survey of Santa Cruz County business.