In her weekly look at Santa Cruz County business, Jessica M. Pasko reports on a plan to connect rural airports in the Monterey Bay area, including Watsonville’s. She also covers a dip in summer tourism and highlights names, numbers and dates to know.
Santa Cruz County business roundup
This week in Santa Cruz County business: Ember Flash’s wildfire technology born out of CZU fire experience; Verve employees push for union
A Boulder Creek-based company working to improve wildfire detection and notification is in the spotlight this week for Jessica M. Pasko, whose survey of Santa Cruz County business also includes unionization efforts at Verve Coffee Roasters and a push to better connect rural Central Coast airports.
This week in Santa Cruz County business: La Bahia prepares for opening, Santa Cruz offers new storefront beautification grant, next steps for Soif 2.0
In her weekly survey of local business, Jessica M. Pasko looks ahead to the first guests finally checking in to the beachfront La Bahia Hotel & Spa, spotlights a new program to boost downtown Santa Cruz storefronts, and more numbers, names and dates to know.
This week in Santa Cruz County business: Darco’s closing after 53 years, Hook Outlet opens on Westside, farewell to county’s digital wallet program
A longtime Santa Cruz stationery and printing store will shutter at week’s end, Jessica M. Pasko reports in her weekly look at local business. She’s also got word on The Hook Outlet opening its doors at Mission and Laurel and a variety of news, notes and numbers.
This week in Santa Cruz County business: Woodstock’s union moves forward, Joby’s big acquisition, replacement eyed for Ella’s at the Airport
In her weekly look at local business, Jessica M. Pasko has the latest on unionization efforts at downtown Santa Cruz’s Woodstock’s Pizza, a Joby Aviation acquisition and Watsonville considering proposals to take over its airport restaurant.
This week in Santa Cruz County business: Watsonville ag tech company acquired, Safeway strike averted
This week, Lookout business columnist Jessica M. Pasko brings the latest on the acquisition of a Watsonville ag-tech firm and a narrowly avoided strike by Safeway workers, along with local business openings, closures and upcoming events.
This week in Santa Cruz County business: Catalyst building listed for sale; local rental market remains least affordable in U.S.
The Pacific Avenue property that’s home to longtime music venue The Catalyst Club is for sale for $4.55 million, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
This week in Santa Cruz County business: Local pizzeria employees move to unionize; planned development’s impact on Marianne’s
Woodstock’s Pizza is the latest Santa Cruz County business to see employees move to unionize, Jessica M. Pasko reports in her weekly column.
This week in Santa Cruz County business: Joby in Dubai, new UCSC entrepreneur program, economic impact of local ag
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights Joby Aviation’s milestone in Dubai, UC Santa Cruz’s new entrepreneurship program and agriculture’s nearly $1.6 billion impact on the local economy.
This week in Santa Cruz County business: New makers space on Westside launches with summer camp; new hires at two nonprofits
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights DIY arts space Santa Cruz Maker Studios, notes comings and going around the county and crunches some local numbers.

