Woodstock’s Pizza is the latest Santa Cruz County business to see employees move to unionize, Jessica M. Pasko reports in her weekly column.
Santa Cruz County business roundup
This week in Santa Cruz County business: Joby in Dubai, new UCSC entrepreneur program, economic impact of local ag
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights Joby Aviation’s milestone in Dubai, UC Santa Cruz’s new entrepreneurship program and agriculture’s nearly $1.6 billion impact on the local economy.
This week in Santa Cruz County business: New makers space on Westside launches with summer camp; new hires at two nonprofits
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights DIY arts space Santa Cruz Maker Studios, notes comings and going around the county and crunches some local numbers.
This week in Santa Cruz County business: La Bahia now taking reservations, new hotel hires, rentals vs. condos
An opening date for the luxury beachfront La Bahia Hotel & Spa and more local hospitality updates, why Santa Cruz is building rentals instead of condos and funding for a UCSC-grown startup – all that and more are in Jessica M. Pasko’s weekly look at Santa Cruz County business.
This week in Santa Cruz County business: Navigating downtown challenges, free resource for business owners and a vision for passenger rail service
In her weekly look at local business, Jessica M. Pasko reports on the challenges facing businesses in downtown Santa Cruz, help for entrepreneurs and a roadmap for county passenger rail.
This week in Santa Cruz County business: Pharmacy closures, funding for ex-Tesla exec’s Scotts Valley-based company, soda tax hurdles
In her weekly look at local business, Jessica M. Pasko reports on three more Rite Aid locations shutting down and a $38 million funding round for Scotts Valley’s Heron Power Electronics Company, plus numbers, names and dates to know.
This week in Santa Cruz County business: Gateway third graders get business education; residents react to proposed new Warriors venue
A project that gets elementary school students up close with Santa Cruz County businesses leads off Jessica M. Pasko’s weekly column, which also covers downtown changes, comings and goings, dates to know and more.
This week in Santa Cruz County business: Legal battle over berry breeds goes on; Joby’s latest steps
In her weekly look at local business, Jessica M. Pasko updates a Driscoll’s berry lawsuit, notes another milestone for Joby Aviation and passes along numbers, names and events to know around Santa Cruz County.
This week in Santa Cruz County business: Local tourism organization preps for subdued season
In her weekly look at local business, Jessica M. Pasko reports that Santa Cruz County’s tourism nonprofit sees some choppy waters ahead. She’s also got news on downtown development, comings and goings and events to get on your calendar.
This week in Santa Cruz County business: Homeless Garden Project gets cash award from Intuit; pondering the future of downtown Santa Cruz
Santa Cruz nonprofit Homeless Garden Project gets recognition, and a financial boost, a new Lookout series examines the changes in downtown Santa Cruz, plus names, numbers and dates to know – Jessica M. Pasko covers it all in her weekly look at local business.

