An opening date for the luxury beachfront La Bahia Hotel & Spa and more local hospitality updates, why Santa Cruz is building rentals instead of condos and funding for a UCSC-grown startup – all that and more are in Jessica M. Pasko’s weekly look at Santa Cruz County business.
Santa Cruz County business roundup
Posted inBusiness & Technology
This week in Santa Cruz County business: Navigating downtown challenges, free resource for business owners and a vision for passenger rail service
In her weekly look at local business, Jessica M. Pasko reports on the challenges facing businesses in downtown Santa Cruz, help for entrepreneurs and a roadmap for county passenger rail.
Posted inBusiness & Technology
This week in Santa Cruz County business: Pharmacy closures, funding for ex-Tesla exec’s Scotts Valley-based company, soda tax hurdles
In her weekly look at local business, Jessica M. Pasko reports on three more Rite Aid locations shutting down and a $38 million funding round for Scotts Valley’s Heron Power Electronics Company, plus numbers, names and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Gateway third graders get business education; residents react to proposed new Warriors venue
A project that gets elementary school students up close with Santa Cruz County businesses leads off Jessica M. Pasko’s weekly column, which also covers downtown changes, comings and goings, dates to know and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Legal battle over berry breeds goes on; Joby’s latest steps
In her weekly look at local business, Jessica M. Pasko updates a Driscoll’s berry lawsuit, notes another milestone for Joby Aviation and passes along numbers, names and events to know around Santa Cruz County.
Posted inBusiness & Technology
This week in Santa Cruz County business: Local tourism organization preps for subdued season
In her weekly look at local business, Jessica M. Pasko reports that Santa Cruz County’s tourism nonprofit sees some choppy waters ahead. She’s also got news on downtown development, comings and goings and events to get on your calendar.
Posted inBusiness & Technology
This week in Santa Cruz County business: Homeless Garden Project gets cash award from Intuit; pondering the future of downtown Santa Cruz
Santa Cruz nonprofit Homeless Garden Project gets recognition, and a financial boost, a new Lookout series examines the changes in downtown Santa Cruz, plus names, numbers and dates to know – Jessica M. Pasko covers it all in her weekly look at local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Pajaro Valley chamber’s 2025 honorees, Paystand’s new tariff features, downtown changes afoot
Jess Brown of the Santa Cruz County Farm Bureau and Laura Owen of Santa Cruz Community Credit Union are among those being honored by the Pajaro Valley Chamber of Commerce, Jessica M. Pasko reports in her weekly survey of local business, which also includes a tech company helping navigate tariffs and downtown Santa Cruz development.
Posted inBusiness & Technology
This week in Santa Cruz County business: Expanding broadband access in county’s rural areas; imagining a downtown without cars
In her weekly look at local business, Jessica M. Pasko spotlights upcoming events with a focus on improving high-speed internet access across Santa Cruz County, notes a push make downtown more pedestrian-friendly and compiles names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Santa Cruz County Bank rebrands, Joby hits 40,000 miles and a new Encompass CEO
In her weekly look at local business, Jessica M. Pasko has an update on Santa Cruz County Bank’s rebranding, a Driscoll’s court battle, and Joby’s latest milestone.