In her weekly look at local business, Jessica M. Pasko reports on Paystand expanding payments to include some types of cryptocurrencies, previews a local startup’s appearance on “Shark Tank” and notes the debut of the Lookout List.
Santa Cruz County business roundup
This week in Santa Cruz County business: Capitola Mall redevelopment inches forward; Driscoll’s pledges $5M for new campus farm store in SLO
The Capitola Mall’s future as a housing development is on the agenda for the city’s planning commission this week, Driscoll’s invests at Cal Poly and a commercial crabbing delay are all in focus in Jessica M. Pasko’s weekly survey of Santa Cruz County business.
This week in Santa Cruz County business: Zero Motorcycles to move headquarters abroad; Windmill Cafe’s owner prepares to pass the torch
In her weekly look at local business, Jessica M. Pasko reports on Scotts Valley pioneer Zero Motorcycles moving its HQ to the Netherlands and why the owner of Live Oak landmark Windmill Cafe is moving on, plus numbers, names and events to know.
This week in Santa Cruz County business: Report finds surfing contributes $194M to local economy but faces uncertain future; wineries still feeling CZU effects
A study spearheaded by Save the Waves Coalition and Black Surf Santa Cruz details surfing’s big local economic impact and outlines major threats from climate change, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
This week in Santa Cruz County business: New Midtown, wine districts; Joby joins FAA air taxi program; Capitola Mall redevelopment
Businesses in Midtown Santa Cruz and in local wine-producing areas are closer to creating districts aimed at improving public services and reviving commercial areas, Jessica M. Pasko reports in her weekly column.
This week in Santa Cruz County business: Airspace makeovers for air taxis; summer tourism slump
In her weekly look at Santa Cruz County business, Jessica M. Pasko reports on a plan to connect rural airports in the Monterey Bay area, including Watsonville’s. She also covers a dip in summer tourism and highlights names, numbers and dates to know.
This week in Santa Cruz County business: Ember Flash’s wildfire technology born out of CZU fire experience; Verve employees push for union
A Boulder Creek-based company working to improve wildfire detection and notification is in the spotlight this week for Jessica M. Pasko, whose survey of Santa Cruz County business also includes unionization efforts at Verve Coffee Roasters and a push to better connect rural Central Coast airports.
This week in Santa Cruz County business: La Bahia prepares for opening, Santa Cruz offers new storefront beautification grant, next steps for Soif 2.0
In her weekly survey of local business, Jessica M. Pasko looks ahead to the first guests finally checking in to the beachfront La Bahia Hotel & Spa, spotlights a new program to boost downtown Santa Cruz storefronts, and more numbers, names and dates to know.
This week in Santa Cruz County business: Darco’s closing after 53 years, Hook Outlet opens on Westside, farewell to county’s digital wallet program
A longtime Santa Cruz stationery and printing store will shutter at week’s end, Jessica M. Pasko reports in her weekly look at local business. She’s also got word on The Hook Outlet opening its doors at Mission and Laurel and a variety of news, notes and numbers.
This week in Santa Cruz County business: Woodstock’s union moves forward, Joby’s big acquisition, replacement eyed for Ella’s at the Airport
In her weekly look at local business, Jessica M. Pasko has the latest on unionization efforts at downtown Santa Cruz’s Woodstock’s Pizza, a Joby Aviation acquisition and Watsonville considering proposals to take over its airport restaurant.

