In her weekly look at local business, Jessica M. Pasko reports that Santa Cruz County’s tourism nonprofit sees some choppy waters ahead. She’s also got news on downtown development, comings and goings and events to get on your calendar.
Santa Cruz County business roundup
Posted inBusiness & Technology
This week in Santa Cruz County business: Homeless Garden Project gets cash award from Intuit; pondering the future of downtown Santa Cruz
Santa Cruz nonprofit Homeless Garden Project gets recognition, and a financial boost, a new Lookout series examines the changes in downtown Santa Cruz, plus names, numbers and dates to know – Jessica M. Pasko covers it all in her weekly look at local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Pajaro Valley chamber’s 2025 honorees, Paystand’s new tariff features, downtown changes afoot
Jess Brown of the Santa Cruz County Farm Bureau and Laura Owen of Santa Cruz Community Credit Union are among those being honored by the Pajaro Valley Chamber of Commerce, Jessica M. Pasko reports in her weekly survey of local business, which also includes a tech company helping navigate tariffs and downtown Santa Cruz development.
Posted inBusiness & Technology
This week in Santa Cruz County business: Expanding broadband access in county’s rural areas; imagining a downtown without cars
In her weekly look at local business, Jessica M. Pasko spotlights upcoming events with a focus on improving high-speed internet access across Santa Cruz County, notes a push make downtown more pedestrian-friendly and compiles names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Santa Cruz County Bank rebrands, Joby hits 40,000 miles and a new Encompass CEO
In her weekly look at local business, Jessica M. Pasko has an update on Santa Cruz County Bank’s rebranding, a Driscoll’s court battle, and Joby’s latest milestone.
Posted inBusiness & Technology
This week in Santa Cruz County business: New Toadal Fitness opens downtown as Lincoln Ave. location shutters; uncertain times for day laborers
In her weekly look at local business, Jessica M. Pasko has an update on Toadal Fitness’ moves, what Santa Cruz County day laborers are seeing and names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Local agriculture mulls impact of proposed tariffs; cannabis lounges’ future in county
It’s still unclear exactly how President Donald Trump’s promised tariffs – and retaliatory measures from Mexico and Canada – will affect Santa Cruz County agriculture and particularly the all-important berry crop, Jessica M. Pasko reports in her weekly look at local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Capstan’s first heart valve replacements in humans; gazing at the future of downtown Santa Cruz
A milestone for Santa Cruz medtech firm Capstan leads Jessica M. Pasko’s weekly survey of local business. She’s also got news on downtown development, coming events to put in your calendar and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby moves closer to launching passenger service, Moss Landing restaurant owners sue over battery plant fire
In her weekly roundup of local business, Jessica M. Pasko reports that Santa Cruz-based Joby Aviation is eyeing late this year or early 2026 for carrying the first passengers aboard its electric air taxis. She also has news on the aftermath of the Moss Landing battery plant fire and national honors for Santa Cruz Metro, plus names, numbers and events to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: New funding for SwellCycle, a deeper dive into the local fishing industry
In her weekly roundup of Santa Cruz County business, Jessica M. Pasko relays word on a boost for a Westside company pioneering sustainable surfboard technology, examines the woeful outlook for the local fishing industry and runs down names, numbers and events to know.