The timeless charm of the Santa Cruz Roller Palladium remains a strong pull as it hits a milestone, Jessica M. Pasko reports in her weekly look at local business. She’s also got news on Joby Aviation, a labor deal in Watsonville and names, numbers and dates to know.
Santa Cruz County business roundup
This week in Santa Cruz County business: Midtown business improvement district on pause; Santa Cruz city workers OK deal
A business improvement district for Santa Cruz’s Midtown area is on hold to allow for more discussion, Jessica M. Pasko reports in her weekly look at local business. She’s also got an update on a new contract for some unionized city workers, a deal for the Santa Cruz startup that appeared on “Shark Tank” and plenty more.
This week in Santa Cruz County business: Local fintech company’s latest acquisition; startup pitches surf helmet on ‘Shark Tank’
In her weekly look at local business, Jessica M. Pasko reports on Paystand expanding payments to include some types of cryptocurrencies, previews a local startup’s appearance on “Shark Tank” and notes the debut of the Lookout List.
This week in Santa Cruz County business: Capitola Mall redevelopment inches forward; Driscoll’s pledges $5M for new campus farm store in SLO
The Capitola Mall’s future as a housing development is on the agenda for the city’s planning commission this week, Driscoll’s invests at Cal Poly and a commercial crabbing delay are all in focus in Jessica M. Pasko’s weekly survey of Santa Cruz County business.
This week in Santa Cruz County business: Zero Motorcycles to move headquarters abroad; Windmill Cafe’s owner prepares to pass the torch
In her weekly look at local business, Jessica M. Pasko reports on Scotts Valley pioneer Zero Motorcycles moving its HQ to the Netherlands and why the owner of Live Oak landmark Windmill Cafe is moving on, plus numbers, names and events to know.
This week in Santa Cruz County business: Report finds surfing contributes $194M to local economy but faces uncertain future; wineries still feeling CZU effects
A study spearheaded by Save the Waves Coalition and Black Surf Santa Cruz details surfing’s big local economic impact and outlines major threats from climate change, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
This week in Santa Cruz County business: New Midtown, wine districts; Joby joins FAA air taxi program; Capitola Mall redevelopment
Businesses in Midtown Santa Cruz and in local wine-producing areas are closer to creating districts aimed at improving public services and reviving commercial areas, Jessica M. Pasko reports in her weekly column.
This week in Santa Cruz County business: Airspace makeovers for air taxis; summer tourism slump
In her weekly look at Santa Cruz County business, Jessica M. Pasko reports on a plan to connect rural airports in the Monterey Bay area, including Watsonville’s. She also covers a dip in summer tourism and highlights names, numbers and dates to know.
This week in Santa Cruz County business: Ember Flash’s wildfire technology born out of CZU fire experience; Verve employees push for union
A Boulder Creek-based company working to improve wildfire detection and notification is in the spotlight this week for Jessica M. Pasko, whose survey of Santa Cruz County business also includes unionization efforts at Verve Coffee Roasters and a push to better connect rural Central Coast airports.
This week in Santa Cruz County business: La Bahia prepares for opening, Santa Cruz offers new storefront beautification grant, next steps for Soif 2.0
In her weekly survey of local business, Jessica M. Pasko looks ahead to the first guests finally checking in to the beachfront La Bahia Hotel & Spa, spotlights a new program to boost downtown Santa Cruz storefronts, and more numbers, names and dates to know.

