In her weekly roundup, Jessica M. Pasko reports on an occupancy uptick for Santa Cruz County hotels – with a slight dip in room rates – plus comings and goings, numbers to know and events for your calendar.
Santa Cruz County business roundup
This week in Santa Cruz County business: Joby Aviation the ‘coolest thing made in California’?
This week in Santa Cruz County business news, Santa Cruz-based Joby Aviation is competing for the title of “coolest thing made in California,” a competition won last year by Tesla’s Model Y.
This week in Santa Cruz County business: Driscoll’s climate change-resistant berries, proposed settlement in Plantronics suit, housing forum takeaways
Jessica M. Pasko gets a look at what Driscoll’s is working on from new CEO Soren Bjorn to lead this week’s local business roundup. She also has an update on a class action brought by investors in former Santa Cruz company Plantronics and other news, notes and numbers.
This week in Santa Cruz County business: Hot summer for tourism, new Santa Cruz Accelerates cohort, Universal Audio hires
In this week’s local business roundup, Jessica M. Pasko reports on a second summer of growth for Santa Cruz County’s tourism industry; eight local startups being picked to compete for seed funding; new executive hires at Universal Audio and changes at other local businesses.
This week in Santa Cruz County business: Tech sector loans for local affordable housing, cannabis struggles and latest unemployment numbers
In this week’s local business roundup, Jessica M. Pasko reports on $800,000 from the Monterey Bay Housing Trust for the downtown Santa Cruz library/affordable housing project, plus the sad state of the local cannabis industry, comings and goings and numbers to know.
This week in Santa Cruz County business: Joby Aviation Academy gets Watsonville OK, big win for Climatize, county housing market stays hot
A Joby Aviation school offering aviation career courses for high school, college and professional-level students is coming to Watsonville Airport, Jessica M. Pasko reports in her weekly local business roundup. Elsewhere, a Santa Cruz-based startup that helps renewable energy projects takes home a big honor, plus more news, names, notes and numbers to know.
This week in Santa Cruz County business: SwellCycle’s sustainable surfboards, Wienerschnitzel lot and high-wage job growth
In this week’s local business roundup, Jessica M. Pasko dives into sustainable surfboard company SwellCycle, the latest Santa Cruz County job-growth figures and a slew of changes and updates from the business community.
This week in Santa Cruz County business: Pescavore’s jerky, Neatleaf partnership, rental prices and new state laws
In this week’s local business roundup, Jessica M. Pasko covers plans by Pescavore, a Live Oak sustainable ahi tuna jerky company, to go national, Scotts Valley cannabis cultivation firm Neatleaf’s Canadian partnership and changes at Watsonville’s Slough Brewing Collective, along with other news, notes and numbers to know.
Pescavore, Live Oak-based sustainable fish jerky company, prepares to go national
Pescavore products are now in more than 1,300 stores, including The Point Market in Pleasure Point, Seabright Deli in Santa Cruz, and starting this month, New Leaf. Later this year, the company plans to launch with one of the largest specialty retailers of fresh, natural and organic food in the U.S.
This week in Santa Cruz County business: Joby’s next steps, win for local broadband, permanent outdoor dining permit process inches toward approval
In this week’s local business roundup, Jessica M. Pasko covers the latest milestone for Santa Cruz-headquartered Joby Aviation and good news for internet connectivity in rural areas of the county, plus an update on outdoor dining and other news, notes and numbers to know.

