The Santa Cruz County Chamber of Commerce will once again be known by its original name, the Santa Cruz Area Chamber, Jessica M. Pasko reports in her weekly look at local business. She also notes next steps for Olipop, the prebiotic soda company that got its start in a makeshift lab in CEO Ben Goodwin’s Santa Cruz home.
Santa Cruz County business roundup
This week in Santa Cruz County business: Watsonville grower settles over labor complaints; local wineries waiting for export updates
Bonnie Plants, an Alabama-based greenhouse growing company, will pay workers who say they were unfairly fired from its Watsonville facility more than $114,000. In her weekly look at Santa Cruz County business, Jessica M. Pasko also covers area wineries in the tariff crossfire, honors for Driscoll’s and Annieglass and numbers and events to know.
This week in Santa Cruz County business: Pacific Valley Bank looks north to Santa Cruz; deportation fears stalk Watsonville business
In this week’s local business roundup, Jessica M. Pasko spotlights a move by Salinas-based Pacific Valley Bank to open a branch in downtown Santa Cruz, notes the impact of Donald Trump’s immigration policy on Watsonville businesses and passes along other news, numbers and events to know.
This week in Santa Cruz County business: City looks at new ways to fill vacant retail space; wharf restaurants scuffle after shutdown
In her weekly roundup, Jessica M. Pasko talks to Santa Cruz’s economic development manager about how the city is trying to boost downtown business, notes struggles for wharf restaurants and passes along names, numbers and events to know.
This week in Santa Cruz County business: More changes ahead downtown, closer look at Wrigley Building and fundraising for L.A. fire relief
In her weekly look at local business, Jessica M. Pasko runs down comings and goings in downtown Santa Cruz, including fintech company Paystand moving its headquarters to the Rittenhouse Building. She’s also got names, numbers and events to know.
This week in Santa Cruz County business: Climatize’s first local fundraising project; Aptos’ egg shortage answer
In her weekly roundup of local business, Jessica M. Pasko reports on Climatize working with fellow Santa Cruz-based company Mynt Systems on an electric vehicle charging hub, local food businesses’ egg go-to, the status of the Chamber of Commerce’s CEO search and names, numbers and dates to know.
This week in Santa Cruz County business: Distilleries push for permanent direct shipping, Dignity Health mourns former CEO, another downtown closure
Santa Cruz’s Venus Spirits is among a coalition of California craft distillers urging state legislators to make permanent their ability to ship directly to consumers, Jessica M. Pasko reports in her weekly look at local business.
This week in Santa Cruz County business: Midtown’s ambitious new health and wellness facility aims for March opening
In her weekly look at local business, Jessica M. Pasko updates the progress of Santa Cruz Athletic Club, taking shape in the former Midtown Rite Aid, and highlights hirings, numbers, events and other news to know.
This week in Santa Cruz County business: Capstan raises funds for heart valve treatment, Animal Shelter Benefit Shop seeks new storefront
Westside-based Capstan Medical heads for human trials for its heart valve treatment technology, the Live Oak thrift store supporting the Santa Cruz County Animal Shelter is looking for a new home, plus new ownership for a landmark Seabright dining spot and plenty more from local business in Jessica M. Pasko’s weekly roundup.
This week in Santa Cruz County business: Santa Cruz County Bank’s new hire ahead of rebrand; search for Chamber of Commerce CEO
Alison Voorhees is now the senior vice president and director of marketing at Santa Cruz County Bank, the county chamber of commerce expects big interest for its CEO opening, Joby Aviation clears another hurdle – you’ll find all that and more in Jessica M. Pasko’s local business roundup.

