In Santa Cruz County business news this week, Jessica M. Pasko reports on a strong summer for local tourism, thanks in part to high temperatures inland. Toyota is investing big in Joby Aviation’s air taxi, and local firm Parallel Flight Technologies has landed a Department of Defense program grant.
Santa Cruz County business roundup
High temps drove strong summer Santa Cruz tourism season
High temperatures drove growth in tourism for Santa Cruz County this summer, as inland California residents fled to the coast.
This week in Santa Cruz County business: Santa Cruz-based credit union expanding south
In this week’s roundup of Santa Cruz County business news, Jessica M. Pasko reports on Bay Federal Credit Union’s expansion to the south with a new branch in Monterey County. She also notes accolades for Santa Cruz County Bank’s CEO and the hiring of eight new humanities professors at UC Santa Cruz.
This week in Santa Cruz County business: Ambient Photonics’ vision to replace batteries, English Ales for sale, local bank rebrand
In this week’s roundup of Santa Cruz County business news, Jessica M. Pasko reports on Scotts Valley-based Ambient Photonics’ bid to replace small batteries with low-light solar cells, owners of English Ales putting the brewery up for sale, and Santa Cruz County Bank rebranding as West Coast Community Bank.
Ambient Photonics takes on the battery with its low-light solar tech
Headquartered in Scotts Valley, Ambient Photonics has a mission to reduce consumer dependency on single-use, disposable batteries. The replacement? Small solar cells that can harvest and store energy under low-light conditions, making them well-suited for small appliances such as computer mice or keyboards.
This week in Santa Cruz County business: Local broadband gets more state cash
Expanded broadband access in Santa Cruz and adjacent counties got another boost with a new round of funding from the California Public Utilities Commission. The new funding comes on the heels of $45 million granted earlier this year to help fund 10 projects aimed at increasing internet connectivity in underserved areas around the Central Coast. It’s part of the state’s goal of ensuring broadband access to 98% of state households by 2032.
This week in Santa Cruz County business: Midtown business district considered; Paystand grows in Canada
Santa Cruz officials are mulling the establishment of a business improvement district, which funds projects via fees or assessments on area businesses, in Midtown, Jessica M. Pasko reports in her weekly roundup. Meanwhile, Scotts Valley-based Paystand is expanding into Canada, the Big Lots in South County is closing, and Adorable French Bakery has opened at the former Malone’s Grille on Scotts Valley Drive.
This week in Santa Cruz County business: Local hotel industry finishes July strong
In her weekly roundup, Jessica M. Pasko reports on an occupancy uptick for Santa Cruz County hotels – with a slight dip in room rates – plus comings and goings, numbers to know and events for your calendar.
This week in Santa Cruz County business: Joby Aviation the ‘coolest thing made in California’?
This week in Santa Cruz County business news, Santa Cruz-based Joby Aviation is competing for the title of “coolest thing made in California,” a competition won last year by Tesla’s Model Y.
This week in Santa Cruz County business: Driscoll’s climate change-resistant berries, proposed settlement in Plantronics suit, housing forum takeaways
Jessica M. Pasko gets a look at what Driscoll’s is working on from new CEO Soren Bjorn to lead this week’s local business roundup. She also has an update on a class action brought by investors in former Santa Cruz company Plantronics and other news, notes and numbers.

