A Joby Aviation school offering aviation career courses for high school, college and professional-level students is coming to Watsonville Airport, Jessica M. Pasko reports in her weekly local business roundup. Elsewhere, a Santa Cruz-based startup that helps renewable energy projects takes home a big honor, plus more news, names, notes and numbers to know.
Santa Cruz County business roundup
This week in Santa Cruz County business: SwellCycle’s sustainable surfboards, Wienerschnitzel lot and high-wage job growth
In this week’s local business roundup, Jessica M. Pasko dives into sustainable surfboard company SwellCycle, the latest Santa Cruz County job-growth figures and a slew of changes and updates from the business community.
This week in Santa Cruz County business: Pescavore’s jerky, Neatleaf partnership, rental prices and new state laws
In this week’s local business roundup, Jessica M. Pasko covers plans by Pescavore, a Live Oak sustainable ahi tuna jerky company, to go national, Scotts Valley cannabis cultivation firm Neatleaf’s Canadian partnership and changes at Watsonville’s Slough Brewing Collective, along with other news, notes and numbers to know.
Pescavore, Live Oak-based sustainable fish jerky company, prepares to go national
Pescavore products are now in more than 1,300 stores, including The Point Market in Pleasure Point, Seabright Deli in Santa Cruz, and starting this month, New Leaf. Later this year, the company plans to launch with one of the largest specialty retailers of fresh, natural and organic food in the U.S.
This week in Santa Cruz County business: Joby’s next steps, win for local broadband, permanent outdoor dining permit process inches toward approval
In this week’s local business roundup, Jessica M. Pasko covers the latest milestone for Santa Cruz-headquartered Joby Aviation and good news for internet connectivity in rural areas of the county, plus an update on outdoor dining and other news, notes and numbers to know.
This week in Santa Cruz County business: Outdoor dining back for review with city commission, local ex-Googler’s new book, accolades for local execs
The latest chapter in efforts to solidify outdoor dining on private property in Santa Cruz happens Thursday at city hall. Elsewhere, Jessica M. Pasko checks out Frederik Pferdt’s take on being “future ready,” notes an honor for Santa Cruz County Bank’s CEO and runs down numbers and dates to know from the local business scene.
This week in Santa Cruz County business: Joby’s latest acquisition, Vallarta Supermarket opens in Watsonville and Colligan Theater’s future
Xwing, which develops autonomous flight systems for aviation and defense, is now under the Joby Aviation umbrella as the company eyes its 2025 goal for launching its electric air taxi. Elsewhere on the local business scene, Watsonville has a new supermarket, the City of Santa Cruz looks for a new tenant for the Colligan Theater and happenings, names and dates to know from Jessica M. Pasko.
This week in Santa Cruz County business: La Bahia progress, new hotel for Pleasure Point, Bay Fed adds assistant VP
In this week’s roundup, Jessica M. Pasko has updates on leadership and construction of the beachfront luxury La Bahia Hotel & Spa and on accommodations proposed for 41st Avenue, plus comings and goings and numbers and dates to know in Santa Cruz County business.
This week in Santa Cruz County business: Downtown prepping for new retail spaces, local berry company gets fair trade certification
In her weekly roundup, Jessica M. Pasko examines the future of retail in rapidly redeveloping downtown Santa Cruz, news from California Giant Berry Farms and numbers and dates to know in local business.
This week in Santa Cruz County business: Santa Cruz County Bank’s merger, local tourism flying high and Humble Sea’s trend-bucking expansion
A merger between two regional banks, big numbers for Santa Cruz County tourism and Humble Sea Brewing taking on San Francisco lead off Jessica M. Pasko’s weekly look at local business. You’ll also find other notes, numbers, dates and events to know.

